vritti

outdoor advertising ideas

Outdoor Advertising Trends in 2023

outdoor advertising ideas / By

Outdoor advertising can bring a massive boost to your business if it combines the right mix of digital and outdoor marketing.  With so many innovative and creative trends in the way companies are engaging the customers, it is essential that we understand how to increase the chances of conversion significantly.  Outdoor branding solutions offer the advantage of affordable solutions, a broad reach of the public, being a key driver of consumer engagement, making an impact with strong designs/visuals, careful storytelling. Digital Branding pitches your product to a specific target group by identifying and focusing on an online audience.  Customer Recognition, Customer Loyalty and Credibility help your brand to stand out from other brands in the same market. Understanding which marketing strategies are right for your business to get the most out of the marketing budget and highest possible conversions. The benefits of combining both can help business get more eyeballs by capturing a more diverse audience. For example, an audio jingle heard at a bus stand can drive traffic to a website or a social media page and a social media campaign can convert visitors into potential leads. It is possible to have a QR code on your business card that can help potential clients access your site immediately. Let us have a look at the trends that are becoming popular with companies for branding solutions: Custom Banners: Customized banners are a great way to promote your brand outdoors. They can be used in a variety of settings, such as trade shows, sporting events, festivals, and more. High-quality banners with eye-catching designs are an effective way to grab people’s attention. Vehicle Wraps: Vehicle wraps are a popular outdoor branding solution. They are essentially large graphics that are applied to the exterior of a vehicle, effectively turning it into a mobile billboard. This type of advertising can be particularly effective in urban areas where there is heavy traffic. Outdoor Digital Signage: Outdoor digital signage is becoming increasingly popular as technology improves. This type of advertising can be dynamic and eye-catching, allowing you to showcase your brand in a unique and memorable way. Digital signage can be used for a variety of purposes, such as advertising, wayfinding, and customer engagement. Sensors, facial recognition software & other smart features allow outdoor billboards to interact with their target audience. There are also some OOH ads today that use augmented reality and another interactive tech to make their campaigns more engaging. Promotional Products: Promotional products such as hats, t-shirts, and water bottles are a great way to promote your brand outdoors. These items can be distributed at events or used as part of a marketing campaign. When people use your promotional products, they are effectively becoming walking billboards for your brand. Guerrilla Marketing: Guerrilla marketing involves using unconventional and often low-cost tactics to promote your brand. This can include things like chalk art, flash mobs, and other creative approaches. The key to successful guerrilla marketing is to be innovative and surprising, while also being relevant to your target audience. Ultimately it will also depend upon the brand’s goals, target audience and budget. It is important to choose a reputed solutions provider to give you the right solutions and multi integrated the traditional and the new. Contact Mindwave Media… the Outdoor Branding specialist for you.

Outdoor Advertising at Prayagraj Kumbh

i-Media Updates, outdoor advertising ideas / By

[vc_row][vc_column][vc_column_text]Kumbh is the sacred confluence of the Ganga, the Yamuna and the mystical Saraswati, at this sacred confluence huge multitudes move like waves in the ocean filled with sense of devotion. The Kumbh Mela comprises of many rituals including bathing ritual, which by far is the most significant ritual performed at Kumbh. Millions of pilgrims take part in the Kumbh bathing ritual at the Triveni Sangam. Performing this sacred ceremony is in accordance with the belief that by submerging oneself in the holy waters, one is purged of all their sins, release themselves and their ancestors from the cycle of rebirth and ultimate attainment of Moksha. The snan dates are very important in terms of pilgrim safety because hundred of people are injured or drown during the snan. The safety of pilgrims is of paramount interest for the govt authorities. In order to help the authorities to combat the issue, Emami has come up with the concept of Life Jackets during the snan for the pilgrims. The pilgrims are given a life jackets that help them stay afloat during their dip in the holy river. These life jackets are bright coloured which also helps in providing vision of the pilgrim wearing them during the snan. Emami plans to save hundreds people during the snan with a noble idea of life saving jackets.[/vc_column_text][/vc_column][/vc_row]

Outdoor advertising in Indian village

Audiowala Busstand, Bus Stand Announcement Advertising, Bus terminal Advertising, outdoor advertising ideas, rural advertising, rural marketing agency, rural promotion / By

When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different ball game that forces marketing gurus to unlearn the conventional concepts. All aspects of product marketing have to be revamped and refurbished when you focus villages. Outdoor marketing, one of the pivotal aspects of the marketing plan, isnt an exception to it. In fact, it is quite challenging to design Outdoor advertising in Indian village as compared to cities and towns. Ways of attracting rural customers by outdoor advertising As mentioned earlier, rural marketing is a specialized niche; marketing experts are required to brainstorm to find out innovative and creative ideas. Since it needs huge money to promote the brand in small villages, it is furthermore important to keep the costs under control. Here are a few effective ideas of attracting a large number of people by spending less. Street shows Have you ever seen street shows in small towns and villages? Yes, they were quite popular in the old days even in big cities. However, they have remained confined to the villages nowadays. There have been examples of the creative and effective use of street shows for marketing activities. Wall painting You must have observed wall paintings in the rural areas promoting brands and products. It is quite popular because there are two benefits of it. Firstly, the wall gets painted without any cost which is a good thing from the owners point of view. From advertizing companys perspective, it doesnt require to spend separately for rent. Thus, it is a win-win situation. Unconventional marketing tactics such as Audio Wala Bus Stand With the effective and impactful use of creativity and innovation, smart marketing companies have been able to drag the attention of rural people. Vritti Imedia is a company that made history by using bus stands for product promotion and brand building. It used the audio announcement system of bus stands in some selected states where bus service is excellent. Since the footfall is quite high in these states, the promotional activities were quite effective and useful. With intelligent product selection and appealing ideas, Vritti has been successful in making the best use of it so far.

The only difference between an Urban Indian and a Rural Indian is geographic

Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India, outdoor advertising ideas, rural advertising, rural marketing agency / By

Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both rural and urban India same and derived generic marketing strategies common to all. As a result, they could perform overwhelmingly in the towns and cities, but the response in the small towns and villages was lukewarm. Believe it; marketing managers took quite a lot of time to understand the fundamental difference. In the past three decades when India came up as a buzzing marketplace with the economic reforms, marketing gurus felt the need of developing different strategies for urban and rural markets. Bus terminal Advertising in India by Vritti iMedia is an example. Rural India, the market with unexplored potential Statistics indicates that around 80 percent of the population in India (it comes roughly 1 Billion people) lives in villages and very small towns. Dont underestimate the power of rural market because the number is huge. Interestingly, their aspirations, fascinations, and motivations are totally different in spite of the fact that both rural and urban people are tied firmly by the common thread; both belong to the great country known as India. The difference is narrowing fast, but it is still there In the past three decades, India has transformed completely. With the development of infrastructure and telecommunication, the rural population got connected to the whole world. Penetration of television channels opened a panorama of new concepts and lifestyle to them. With the new economic reforms, their economic conditions improved and they could afford many things that were a dream earlier. It is needless to say that the gap between the rural and urban market (it is referred as Bharat and India sometimes) is narrowing down rapidly. However, the fundamental difference between the mind maps still continues. Marketing managers have to be aware of it. They must derive separate marketing strategy for advertisement in rural areas and the urban markets. Then only, it is possible to attract both market segments. The economic condition, lack of infrastructural development and social constraints are a few inhibiting factors. Hence, marketing gurus should pay attention to the USPs of products, and relevant points should be highlighted in the respective market campaign. Only then you can expect success in the long run. Thus, the difference is not just geographic but in the mindset as well.

Indian Rural Market Issues, Opportunities, and Challenges

outdoor advertising ideas, rural advertising, rural marketing agency, rural marketing companies, rural promotion / By

Indian rural market opens new dimensions of success for entrepreneurs. However, they have to be aware of the issues, opportunities, and challenge in the journey. Issues The Indian rural market has totally different dynamics. Market ng managers should keep the issues in mind while deriving marketing strategies: The rural market doesn’t show consistent demand throughout the year because the economy is largely dependent on agriculture. The harvesting season typically shows a surge in the market. Poor transportation is still an issue. There has been a great improvement in recent years, though. Roads become unserviceable during the monsoon season, and connectivity becomes a big issue. Material distribution and supply chain is another challenge. Too many tiers in the distribution channels increase cost and time required to deliver the stuff. Lifestyle and mindset of the rural population are different. Hence, products and services that do not use relevant advertising in rural areas remain unnoticed. Buying decisions are usually slow in the rural market. Therefore, it takes the time to popularize a product. Personal experience is more relied than advertising. Opportunities The huge marketplace is the biggest strength of the rural market. When there are more than a billion people waiting for the opportunity of using a product or service, it is critically important to derive marketing strategies and outdoor advertising ideas that attract rural consumers. Competition is less in the rural segment. Since there are not many players contesting for the largest market share, good profitability can be achieved. There is an immense scope of reaping the benefit of launching low-cost, out-of-the-box products that are relevant to the rural people. Such products get clicked instantly and become a great success. Many companies are focusing on specialized advertisement in rural areas. Challenges Marketing gurus have several challenges while deriving effective rural promotion strategies relevant to the rural marketplace. Though it is not impossible to overcome them, they need additional efforts and resources. Deriving a uniform marketing strategy is a big challenge. Since there is a big diversity in India, a homogeneous strategy doesn’t get clicked. Therefore, marketing experts have to do immense efforts to make a product success. Cost is an inhibiting factor, especially when the product doesn’t have direct relevance to them. The rural people are reluctant to pay hefty prices for purely lifestyle products. They feel it a wasteful expenditure. Hence, there has to be relevance between product price and utility value.