vritti

rural advertising

How Prayagraj is Getting Ready For Kumbh 2019

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[vc_row][vc_column][vc_column_text]Religion has always been an imperative part of the Indian culture. India is home to at least 9 recognized religions. Hinduism, the largest religion in India, has different deities resulting in different occasions. One of the most popular occasions is Kumbh Mela. It is a Hindu festival where pilgrims assemble at one place to bathe in holy river. Four fairs are organized at different places – Prayag Kumbh Mela, Haridwar Kumbh Mela, Nashik-Trimbakeshwar Simhastha and Ujjain Simhastha. The places are selected by rotation and it returns to one place after every 12 years. At Haridwar and Prayag, ‘Ardh’ (half) Kumbh Mela is also held after every six years. Ardh Kumbh Mela 2019 is scheduled to happen in Prayagraj. It is slated to run from 15th January to 4th March 2019. It is around a month away and the preparations are in full flow. Railways effort toward safety: The scar of 2013 Kumbh Mela Stampede at Allahabad Railway Station is still fresh in the mind. To make sure none of this is repeated, Indian Railways are geared up to handle the public. They have a detailed plan which includes deploying 800 special trains to transport public to and from the city. The preparations are done by the supervision of NCR, Northern Railway and North Eastern Railway. More than 40 different projects have been commissioned costing around Rs 700 Crore for Kumbh Mela 2019. Housing facilities in the city: More than 12 crore people are expected in Ardh Kumbh Mela 2019. It is a staggering number and will be the largest human gathering. To make sure that there is no problem in their stay, housing facilities are planned by the government. There is staying facility at railway station too. Four big enclosures to house thousands of devotees have been constructed at the Railway station itself. Several temporary tents and shelter homes are being set up in the city. All of this has been done to accommodate pilgrims who are going to visit this holy festival. Makeover of the city The footfall in Ardh Kumbh Mela 2019 is huge and government has taken due notice. To elevate the image of UP and present itself with a difference, complete makeover of the city is happening. If you are visiting Allahabad during this time, you will find the city more colorful. The aim of the Uttar Pradesh government is to provide an experience for the devotees that is going to be remembered by them for a lifetime. Roads, lanes and chowks leading to the holy river are being cleaned. For the 4 akharas, Rs 500 crore have been allocated. Not only this, walls have also been decorated. Centre backed project, Namami Gange, has been projected very well in the form of paintings. Prayagraj and India is ready for Kumbh, are you?[/vc_column_text][/vc_column][/vc_row]

Here’s What People Are Saying About Rural Promotion

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When you are a marketing manager who has got the responsibility of establishing a product or service in the rural market, the modus operandi is very different. To do rural promotion effectively, you need to keep a few key elements under consideration. Things you should never forget while doing rural promotion When you are the marketing manager doing rural promotion planning, it is very much essential to make a note of a few critical points. Follow these points to reap good profits. Get familiar with the territory Dont think that it is the responsibility of your sales team only. You should also be familiar with the rural market you are designing promotion plan for. You need to know what language the people understand, what food do they eat and in what circumstances do they live? Unless you know it, you can neither derive the right marketing strategy nor do effective rural advertising in India. Get familiar with the dialect In the rural areas, people speak dialects. Unless you become proficient in it, you cant establish communication channels with the buyers. Conversion of prospective customers into actual customers can happen only when you talk something that makes sense to them. Not only the language but you should know about their customs, traditions and folks. You should not forget that it opens new marketing avenues for your product. Rural marketing agencies in India like Vritti iMedia used cultural and religious festivals as great opportunities for product promotion and marketing. You should be assertive but not pushy Remember, the psychology of rural customer is very different. You need to be assertive while marketing your product or service in a rural market. If you push the customers about it, then they become defensive.Also, they start suspecting the product. It destroys the whole purpose of marketing. Hence, create the rapport with your company first. Let the buyers understand you well; you should offer the product after that. Good Public relations help a lot Wondering about the role of public relations in rural advertising strategies? It is the key aspect. You need to contact the newly acquired customers, channel partners, and others so that they know you, your product and your company. Experts say that building public relation is much more important in the rural market than the urban one. Here, people believe in personal relations, and they trust a company based on it.

Why Experts Say The Rural Marketing Industry Had Gone Way Too Far?

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The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted. There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of the people. Nowadays, a rural marketing agency in india gets more challenging and critical projects to prove the marketing skills. What made it so exciting? Well, the revolution started in the ninth decade when India decided to follow the path of globalization and open economy. The country has not looked back since then. The growth in the rural market has been uniform Yes, it is perhaps the most significant aspect of the recent economic development. The growth and prosperity are almost uniform everywhere. The rural markets are consuming large quantities of products, and they play an influential role in the marketing strategy of a company. For example, a Mumbai-based company which manufactures a product that is consumed in the rural areas of Rajasthan has to develop a separate strategy for Rural Marketing in Rajasthan. The marketing company cant drive marketing and promotion based on the generic strategy. It is perhaps the biggest change happened in the recent years. Why do experts say that the rural marketing industry has gone way too far? Since the Indian economy is rapidly transforming into a vibrant consumer market, the markets are flooded with uncountable varieties of products. These products are equally popular in both the urban and rural areas. However, a rural marketing agency in pune has to think separately for the rural audience because they think differently and perceive the products differently. This was not the case earlier. In the old days, distribution strategy was the only differentiating factor. Marketing companies were not developing a marketing strategy for the villages and towns. Today, the competition prevails in the rural areas also It is another big change. Earlier, rural marketing was focused on distribution strategy only. With the infrastructural development, it is easy to distribute products and services to the interior villages also. Therefore, the market has become highly competitive. With the growing market size and sophistication, buyers compare the products minutely and then decide whether to purchase or not. Experts in Rural marketing in Maharashtra or any other state have seen the tremendous change in the mindset of buyers in the recent years.

Understanding the rural consumer is also important for rural marketing

Advertising in Rural & Urban, advertising in rural india, BTL Activation, rural advertising, rural marketing / By

The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and ways of luring customers. They cant remain confined to the good old practices. You will be amazed to know that so many rural marketing companies in india emerged that focus on purely villages and small towns for establishing marketing strategy. Since the clich Customer is the king holds true with the rural consumers also, marketing managers need to spend time in understanding their choices and preferences. Brand loyalty? Come on; it is a good old story! Gone are the days when rural customers preferred brand to the product category. For them, Colgate was the only toothpaste and Dalda was the only hydrogenated oil. Today, they do not restrict them to a brand but want to experiment and test. They are keen to develop their personal brand preference instead of getting influenced by someone. Cost may not be a limiting factor for them, but cost-benefit ratio is an important aspect. They are ready to spend high provided the product gives them excellent return. Rural marketing agencies in india change the marketing strategies to get aligned with the paradigm shift in the thinking process. Studies reveal some interesting facts In fact, the consumers of interior villages and small and medium size towns have become more complex than the urban counterparts. There have been several studies undertaken to understand the rural consumer behavior by business management schools. In a study, researchers conducted tests across ten states in India to know about 20 popular categories of consumer products, e.g. beauty products, biscuits, cereals, food products, etc. The basic idea behind the study was to come out of prototype thinking and to stop looking the whole rural market uniformly. The study revealed that people of each state showed different opinion about the product and their preferences were also different. It means, today it is impossible to make a universal strategy. Even the rural advertising in india also has to be specific to a state or geographical region. Today a company that offers services for Rural marketing in Maharashtra need to think separately for Madhya Pradesh even if it is the neighboring state. That much complexity has been added to it!

No Language Restriction for vritti imedia to connect rural India

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Connecting rural India no longer remains a matter of choice but it the need of the day today. Since there is saturation in the urban market, profitability ratio shows a decline year after year. On the contrary, the rural market shows a promising future due to the economic development and increasing awareness. Rural consumers are more conscious about the lifestyle today, and they dont hesitate in spending high. It is quite obvious that separate rural advertising strategies are being developed to trigger the buying instinct. Big, small and medium-sized companies are busy in conceptualizing ideas that will work well. Vritti Imedia is one of the leading companies in the niche. It has proved the excellence by launching marketing strategies that created history. Each of the projects handles by them got tremendous success. Vernacular, the winning strategy Experts who know the tricks and knacks of consumer behavior in India put emphasis on the need of developing campaigns in local languages or dialects. They feel that rural marketing companies in india should speak the language of the masses if they want to reach to the heart of rural consumers. Marketing companies find it dauntingly challenging to develop strategies in the vernaculars. However, for Vritti Imedia, it is as simple as ABC. Since they have immense expertise in developing ideas using local languages in the past, developing a new idea isnt a big deal for the creative team. Track record so far Vritti Imedia has experimented vernacular marketing campaigns to attract rural consumers in the past while managing advertisement in rural areas, and the results were outstanding. Whether it is the much acclaimed Audio Wala Bus Stand initiative or campaigns during Kumbh Mela or Wari in Maharashtra; the preference was always to the local languages. Since the majority of people understand what is being conveyed, connect is much better. Vritti Imedia is amongst the leading rural marketing agencies in india that use local languages and dialects quite frequently. Since the products are targeted to the audience that belongs to the interior towns and villages, use of local language is inevitable. The local people are not familiar with English. Vritti could grab the attention of a large crowd by developing brilliant ideas that lured local people. They have a team of experts who know how to manage the things. The campaigns brought by them were highly effective and result-oriented. They made a huge impact in states like Rajasthan, Punjab, Karnataka, Andhra Pradesh and Goa.