vritti

rural advertising

Challenges and strategies of advertising in rural India

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Those who arent quite familiar with marketing concepts may find it difficult to understand that why there is a need for a separate strategy for the rural market in India. They feel that advertising in rural market and the urban market doesnt make any difference. However, marketing experts know it very well that they are totally different ballgames. The products or services offered in these markets arent different, but you need separate strategies for marketing and promotion. Field researches indicate that there are unique challenges and specialties of these markets. Therefore, marketing geeks should be aware of it. If you think about the biggest challenges, then here are the top challenges and strategies: How to manage the distribution and logistics? In spite of a massive improvement in the infrastructure, it is a big challenge to manage the logistics still. Approach roads to the bigger villages have improved greatly, but the condition is not quite good in the interiors. Lack of affective distribution prevents manufacturers and dealers in ensuring smooth and uninterrupted supplies. It is one of the biggest challenges in front of rural marketing companies in india. How to collect the payments? In the background of recent decision taken by the government about demonetization of 500 and 1000 rupee notes, there is a big focus on making the economy cashless. Since the rural markets largely depend on cash transactions, efforts are required to educate them about the smart, digital ways of doing transactions. Though people are developing indigenous methods and solutions to overcome the issue, it is critically important point today. How to decide the product packaging? Well, there is a disparity in the income patterns as far as the total and urban consumers are concerned? While in the cities and towns, buyers arent much worried about cash flow, the situation is different in the rural areas. People are greatly dependent on agriculture income, and the crop cycle determines their buying pattern. In such situation, it is not a wise thing to flood the market with products when it is not the harvesting season. In the rural markets, low-value products are always successful. FMCG companies have successfully done it in the form of sachets of detergents or shampoo. The small packaging doesnt need extensive advertisement in rural areas. The more visible they are, the higher is the publicity. The majority of the companies are targeting rural markets now for a great success in overcoming the challenges mentioned above.

The power of rural advertising growing in india

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Being a smart entrepreneur, you may already be aware of the immense potential lying in the rural market of India. Yes, times have changed, and it is not a subdued market where consumers will accept whatever is being thrown at them. No, rural market asserts its power today and forces rural marketing agencies in india to design and conceptualize branding and advertising strategies dedicated to the rural population. Reports say that the ad spends and viewership show an increasing trend. The sector has been showing a consistent growth of eight to ten percent in the past decade, and it is expected to accelerate further. According to marketing gurus, the growth percentage may touch 50% mark as digital media leaves behind its counterparts. As semi-urban and rural markets become important strategically, the rural marketing budget allocation needs to be increased. Under-penetrated markets so far become prominent today Statistics shows that the under-penetrated (and under-estimated) markets so far show a promising response today. Massive economic growth in the recent years, increased awareness, and changing mindset of consumers are three prominent reasons behind the surge. No wonder, advertisers are keen to spend money on advertising in rural india. Having said it, cost pressure is still a pain point as far as rural advertizing is concerned. Only creative and innovative companies such as Vritti Imedia have been immensely successful by applying ideas that are ahead of times. Incredible use of Bus Stands and prominent religious events such as Kumbh Mela or Wari for the brand building are examples of outstanding rural marketing. There are pitfalls on the way Advertisers must understand that there are challenges and roadblocks in implementing better and cost-effective ideas of rural advertizing. However, it is their responsibility to find out ways and means of overcoming the same. Increase in the profit margin without affecting the last mile connectivity is the most prominent challenge. As Ecommerce extends the footprint in rural areas, it becomes furthermore challenging to remain competitive without damaging the bottom line. Reports say that vernacular print media will book higher revenues because there will be more focus on rural advertising in india. The rise is expected as high as 15 percent per annum. According to media experts, Hindi as well as regional papers both will show the similar increase. No wonder, entrepreneurs, and media experts derive effective strategies to tackle the rural market. When the business potential is high, it is worth spending big money.

Creative Idea for Rural promotion in India

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You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. As the expenditure drops in the long run, there is a significant boost to the business. Amongst the 1.3 billion people spread across 29 states and 7 union territories, more than 70 Million people live in villages and small towns. It is a considerable population. However, sadly, all marketing and promotional drives till recent times were targeted to the remaining 30% people living in mid-size towns, big cities and metros. The reason was quite simple; the maximum business share was contributed by the urban population. Several reasons such as lack of awareness, illiteracy, and less purchasing power always kept this sizeable population out of the mainstream. Why is rural marketing so challenging? India, a country with incredible cultural, economical, and linguistic diversity throws a big challenge in front of marketing managers and advertisers. In a country where people speak more than 100 languages and over 1600 dialects, it is impossible to design rural promotion strategy that fits for all. However, marketing managers are ready to take the challenge as it is still simpler to conceptualize creative ideas for rural promotion than struggling in the fiercely competitive market of big cities and metros. They work hard on the rural market which contributes more than 60 percent of the GDP. Btl activation agencies in Mumbai makes use of creative ideas that attract the majority of the rural population. People who did great experiments in the rural market got big success There are agencies such as Vritti Imedia that worked in the rural marketing niche with a focused approach and open, creative minds. They conceptualized and implemented unique and never-thought-earlier kinds of BTL Activation ideas that changed the way people were looking at the rural market. Vritti Imedia proved that innovative and creative ideas always get noticed and appreciated by the audience. Use of bus stands for promoting brands and products was one of the unique ideas that got clicked in the rural markets. Similarly, Vritti explored the possibilities of brand building in big religious events. All these initiatives have been quite successful and effective. It proves that innovation always brings a phenomenal change in business.

Outdoor advertising in Indian village

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When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different ball game that forces marketing gurus to unlearn the conventional concepts. All aspects of product marketing have to be revamped and refurbished when you focus villages. Outdoor marketing, one of the pivotal aspects of the marketing plan, isnt an exception to it. In fact, it is quite challenging to design Outdoor advertising in Indian village as compared to cities and towns. Ways of attracting rural customers by outdoor advertising As mentioned earlier, rural marketing is a specialized niche; marketing experts are required to brainstorm to find out innovative and creative ideas. Since it needs huge money to promote the brand in small villages, it is furthermore important to keep the costs under control. Here are a few effective ideas of attracting a large number of people by spending less. Street shows Have you ever seen street shows in small towns and villages? Yes, they were quite popular in the old days even in big cities. However, they have remained confined to the villages nowadays. There have been examples of the creative and effective use of street shows for marketing activities. Wall painting You must have observed wall paintings in the rural areas promoting brands and products. It is quite popular because there are two benefits of it. Firstly, the wall gets painted without any cost which is a good thing from the owners point of view. From advertizing companys perspective, it doesnt require to spend separately for rent. Thus, it is a win-win situation. Unconventional marketing tactics such as Audio Wala Bus Stand With the effective and impactful use of creativity and innovation, smart marketing companies have been able to drag the attention of rural people. Vritti Imedia is a company that made history by using bus stands for product promotion and brand building. It used the audio announcement system of bus stands in some selected states where bus service is excellent. Since the footfall is quite high in these states, the promotional activities were quite effective and useful. With intelligent product selection and appealing ideas, Vritti has been successful in making the best use of it so far.

Audiowala bus stand is catching as an advertising strategies

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Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been an enormous development in the infrastructural facilities in the past few decades. Roads have improved, and bus stands are now equipped with new technology. No wonder, innovative and fertile minds of marketing managers grabbed the opportunity of utilizing bus stands for marketing and promotion. Products and services advertized in the bus stand grab the attention of thousands of people in a day. Isnt it a wise idea? Yes, indeed! Vritti Imedia is a pioneer company that realized the immense potential of it. The company came out with a revolutionary idea that changed the way rural marketing is done in India. Simple and effective idea of Audio Wala Bus Stand deserves success When marketing executive of Vritti Imedia got the idea of promoting products using bus stands, they were not looking at the conventional methods of hoardings or backlit billboards. They wanted to have something unique that nobody ever thought about. Then the idea of using the Audio announcement network of bus stands for promotional activities clicked in their minds. Nobody had used this channel earlier. Hence, there was first movers benefit. The most crucial part was to choose the states. To make the product campaigning in the bus stands successful, it is essential that the bus services are perfect. Hence, they picked Maharashtra, Punjab, Karnataka, Rajasthan and Goa. These states are well-known for great roads and efficient bus services. Since the services are lucidly superior to others, the footfall is also high. It is catching as a lucrative advertising strategy As entrepreneurs come to know about the grand success of the idea, they want to utilize it for market promotion. Audio Wala bus Stand is a concept backed by thorough research. When others overlooked this powerful media, marketing gurus at Vritti realized the immense potential. They targeted services and products that have a direct connect to the rural people. SBI, Good Knight Mosquito Repellent, Parle products and automobile were amongst the first choice. When Vritti Imedia designs campaign for a brand, it is assured that it reaches as many people as possible. No wonder, it gains unmatched popularity.