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rural promotion

Here’s What People Are Saying About Rural Promotion

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When you are a marketing manager who has got the responsibility of establishing a product or service in the rural market, the modus operandi is very different. To do rural promotion effectively, you need to keep a few key elements under consideration. Things you should never forget while doing rural promotion When you are the marketing manager doing rural promotion planning, it is very much essential to make a note of a few critical points. Follow these points to reap good profits. Get familiar with the territory Dont think that it is the responsibility of your sales team only. You should also be familiar with the rural market you are designing promotion plan for. You need to know what language the people understand, what food do they eat and in what circumstances do they live? Unless you know it, you can neither derive the right marketing strategy nor do effective rural advertising in India. Get familiar with the dialect In the rural areas, people speak dialects. Unless you become proficient in it, you cant establish communication channels with the buyers. Conversion of prospective customers into actual customers can happen only when you talk something that makes sense to them. Not only the language but you should know about their customs, traditions and folks. You should not forget that it opens new marketing avenues for your product. Rural marketing agencies in India like Vritti iMedia used cultural and religious festivals as great opportunities for product promotion and marketing. You should be assertive but not pushy Remember, the psychology of rural customer is very different. You need to be assertive while marketing your product or service in a rural market. If you push the customers about it, then they become defensive.Also, they start suspecting the product. It destroys the whole purpose of marketing. Hence, create the rapport with your company first. Let the buyers understand you well; you should offer the product after that. Good Public relations help a lot Wondering about the role of public relations in rural advertising strategies? It is the key aspect. You need to contact the newly acquired customers, channel partners, and others so that they know you, your product and your company. Experts say that building public relation is much more important in the rural market than the urban one. Here, people believe in personal relations, and they trust a company based on it.

Creative Idea for Rural promotion in India

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You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. As the expenditure drops in the long run, there is a significant boost to the business. Amongst the 1.3 billion people spread across 29 states and 7 union territories, more than 70 Million people live in villages and small towns. It is a considerable population. However, sadly, all marketing and promotional drives till recent times were targeted to the remaining 30% people living in mid-size towns, big cities and metros. The reason was quite simple; the maximum business share was contributed by the urban population. Several reasons such as lack of awareness, illiteracy, and less purchasing power always kept this sizeable population out of the mainstream. Why is rural marketing so challenging? India, a country with incredible cultural, economical, and linguistic diversity throws a big challenge in front of marketing managers and advertisers. In a country where people speak more than 100 languages and over 1600 dialects, it is impossible to design rural promotion strategy that fits for all. However, marketing managers are ready to take the challenge as it is still simpler to conceptualize creative ideas for rural promotion than struggling in the fiercely competitive market of big cities and metros. They work hard on the rural market which contributes more than 60 percent of the GDP. Btl activation agencies in Mumbai makes use of creative ideas that attract the majority of the rural population. People who did great experiments in the rural market got big success There are agencies such as Vritti Imedia that worked in the rural marketing niche with a focused approach and open, creative minds. They conceptualized and implemented unique and never-thought-earlier kinds of BTL Activation ideas that changed the way people were looking at the rural market. Vritti Imedia proved that innovative and creative ideas always get noticed and appreciated by the audience. Use of bus stands for promoting brands and products was one of the unique ideas that got clicked in the rural markets. Similarly, Vritti explored the possibilities of brand building in big religious events. All these initiatives have been quite successful and effective. It proves that innovation always brings a phenomenal change in business.

Outdoor advertising in Indian village

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When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different ball game that forces marketing gurus to unlearn the conventional concepts. All aspects of product marketing have to be revamped and refurbished when you focus villages. Outdoor marketing, one of the pivotal aspects of the marketing plan, isnt an exception to it. In fact, it is quite challenging to design Outdoor advertising in Indian village as compared to cities and towns. Ways of attracting rural customers by outdoor advertising As mentioned earlier, rural marketing is a specialized niche; marketing experts are required to brainstorm to find out innovative and creative ideas. Since it needs huge money to promote the brand in small villages, it is furthermore important to keep the costs under control. Here are a few effective ideas of attracting a large number of people by spending less. Street shows Have you ever seen street shows in small towns and villages? Yes, they were quite popular in the old days even in big cities. However, they have remained confined to the villages nowadays. There have been examples of the creative and effective use of street shows for marketing activities. Wall painting You must have observed wall paintings in the rural areas promoting brands and products. It is quite popular because there are two benefits of it. Firstly, the wall gets painted without any cost which is a good thing from the owners point of view. From advertizing companys perspective, it doesnt require to spend separately for rent. Thus, it is a win-win situation. Unconventional marketing tactics such as Audio Wala Bus Stand With the effective and impactful use of creativity and innovation, smart marketing companies have been able to drag the attention of rural people. Vritti Imedia is a company that made history by using bus stands for product promotion and brand building. It used the audio announcement system of bus stands in some selected states where bus service is excellent. Since the footfall is quite high in these states, the promotional activities were quite effective and useful. With intelligent product selection and appealing ideas, Vritti has been successful in making the best use of it so far.

Audiowala bus stand is catching as an advertising strategies

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Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been an enormous development in the infrastructural facilities in the past few decades. Roads have improved, and bus stands are now equipped with new technology. No wonder, innovative and fertile minds of marketing managers grabbed the opportunity of utilizing bus stands for marketing and promotion. Products and services advertized in the bus stand grab the attention of thousands of people in a day. Isnt it a wise idea? Yes, indeed! Vritti Imedia is a pioneer company that realized the immense potential of it. The company came out with a revolutionary idea that changed the way rural marketing is done in India. Simple and effective idea of Audio Wala Bus Stand deserves success When marketing executive of Vritti Imedia got the idea of promoting products using bus stands, they were not looking at the conventional methods of hoardings or backlit billboards. They wanted to have something unique that nobody ever thought about. Then the idea of using the Audio announcement network of bus stands for promotional activities clicked in their minds. Nobody had used this channel earlier. Hence, there was first movers benefit. The most crucial part was to choose the states. To make the product campaigning in the bus stands successful, it is essential that the bus services are perfect. Hence, they picked Maharashtra, Punjab, Karnataka, Rajasthan and Goa. These states are well-known for great roads and efficient bus services. Since the services are lucidly superior to others, the footfall is also high. It is catching as a lucrative advertising strategy As entrepreneurs come to know about the grand success of the idea, they want to utilize it for market promotion. Audio Wala bus Stand is a concept backed by thorough research. When others overlooked this powerful media, marketing gurus at Vritti realized the immense potential. They targeted services and products that have a direct connect to the rural people. SBI, Good Knight Mosquito Repellent, Parle products and automobile were amongst the first choice. When Vritti Imedia designs campaign for a brand, it is assured that it reaches as many people as possible. No wonder, it gains unmatched popularity.

Who says rural marketing is an expensive affair and demands patience?

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The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the rural segment in their annual marketing budgets. It is critically important that business owners know the pulse of the market in their respective segment. Proceeding with rural marketing strategy without understanding the basic could be disastrous. A business cant afford to waste money in the competitive and cost-centric marketplace. Therefore, it is important to hire right rural marketing agencies in india. Rural marketing is the high potential market We must understand that the rural market in India is still in the state of evolution. It will take some time to mature. In this context, marketing minds cant (and they shouldnt) design uniform strategies for both niches. The impact of marketing initiatives is pretty fast in the urban market because the audience is aware and informed. On the contrary, it takes some time for an idea to get clicked in the rural market. You need to emphasize the idea repeatedly. Though seasoned rural marketing companies in india such Vritttii Media have proved that smart, cost-effective ideas can be a big hit. You need systematic approach to succeed in the rural market Sometimes, rural consumers unable to understand the relevance and utility of a product or service with respect to their lifestyle. Once they realize it, they appreciate the product. Strategies that are productive and effective in the urban market may not be impactful in the rural areas. Door-to-door promotion and reaching to the audience personally; are two effective strategies. Therefore, it takes some time to get the adequate response of the audience. Running cheap rural marketing events in india is a good idea. Product distribution should be wisely planned. It is equally important to ensure the supply-chain along with product promotion strategy. Product and services that build effective and intricate supply-chain network reap big benefits. Though it takes some time for a product or service to get clicked in the rural market, marketing managers shouldnt lose the patience. They should put efforts with full dedication and persistence. It will pay in the long run. There are many success stories of businesses that did exceptionally well success after initial hiccups.