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Bus terminal Advertising

Bus Stand Announcement Advertisements and its Impact in Rural India

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As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, generalized strategy wont work. A few marketing companies such Vritti Imedia have a hunch of it. They know what gets clicked in the rural market. Hence, they are the pioneers in bringing some innovative concepts that nobody ever imagined. Audiowala Bus Stand, the groundbreaking idea that clicked in the rural market Advertizing inside the bus is quite common in India, but using the audio announcement system for marketing brands and services was something out of the box. Since bus service occupies the second position in the list of popular public conveyance systems in India (the leader is obviously the Indian Railway), bus stands have enormous footfall across the country. However, bus services arent that efficient in all the states. Therefore, Vritti Imedia took a few leading states where the roads are superb, and the bus services are excellent. The states chosen for Bus Stand Announcement Advertising were Maharashtra, Karnataka, Goa, Rajasthan and Punjab. Since the majority of them are prosperous and developed state, it was assumed that the return on investment will be pretty high. The impact of Audiowla Bus Stand in the rural India The idea of doing Bus terminal advertising in India using the public announcement system has been greatly successful so far. Vritti conducted several research programs to assess the effectiveness of it before implementation. It was found that people listen to the announcements quite attentively. If the announcement system publicize products or services that allure the rural customers, then great results are possible. By making the intelligent use of the public announcement system, the company not only marketed products, but contributed to the projects of national interest such as Clean India or promoting the use of toilets in the rural areas. Statistics says that by using this revolutionary concept, Vritti Imedia has overshadowed the leading Audio Visual Advertising Agencies in Mumbai. Since the focus is to reach every possible target consumer, the announcement system schedules the promotional broadcast in such a way that it maximizes the probability of getting heard. Whether it is unique footfall or repeat, the campaigns attract everyone.

Outdoor advertising in Indian village

Audiowala Busstand, Bus Stand Announcement Advertising, Bus terminal Advertising, outdoor advertising ideas, rural advertising, rural marketing agency, rural promotion / By

When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different ball game that forces marketing gurus to unlearn the conventional concepts. All aspects of product marketing have to be revamped and refurbished when you focus villages. Outdoor marketing, one of the pivotal aspects of the marketing plan, isnt an exception to it. In fact, it is quite challenging to design Outdoor advertising in Indian village as compared to cities and towns. Ways of attracting rural customers by outdoor advertising As mentioned earlier, rural marketing is a specialized niche; marketing experts are required to brainstorm to find out innovative and creative ideas. Since it needs huge money to promote the brand in small villages, it is furthermore important to keep the costs under control. Here are a few effective ideas of attracting a large number of people by spending less. Street shows Have you ever seen street shows in small towns and villages? Yes, they were quite popular in the old days even in big cities. However, they have remained confined to the villages nowadays. There have been examples of the creative and effective use of street shows for marketing activities. Wall painting You must have observed wall paintings in the rural areas promoting brands and products. It is quite popular because there are two benefits of it. Firstly, the wall gets painted without any cost which is a good thing from the owners point of view. From advertizing companys perspective, it doesnt require to spend separately for rent. Thus, it is a win-win situation. Unconventional marketing tactics such as Audio Wala Bus Stand With the effective and impactful use of creativity and innovation, smart marketing companies have been able to drag the attention of rural people. Vritti Imedia is a company that made history by using bus stands for product promotion and brand building. It used the audio announcement system of bus stands in some selected states where bus service is excellent. Since the footfall is quite high in these states, the promotional activities were quite effective and useful. With intelligent product selection and appealing ideas, Vritti has been successful in making the best use of it so far.

Advertising & Sales Promotional Strategies In Rural Market

Advertising in Rural & Urban, advertising in rural india, btl activation agencies, Bus Stand Announcement Advertising, Bus terminal Advertising / By

Think back to when you were a child what was the face of a typical Indian village? Wasnt it very different from what you see today? Approach roads to the villages were pathetic. People were ignorant of what was happening in the bigger towns or cities. The gap between rural and urban living standard was quite wide. With an immense economic development in the country, we have 180 degrees change in the situation. We have better roads, better infrastructure, and improved literacy. Dont you think Indian villages are transforming? Yes, indeed they are changing! No wonder, marketing managers are forced to rethink and redesign advertising and sales promotional strategies for rural markets. Vritti  has done a remarkable work in the field of rural marketing. With highly innovative ideas and lucrative marketing strategies, it has benefited their clients tremendously. You need different marketing strategies even if rural and urban markets look similar Look at any of the rural markets, and you begin to notice that it is no way different from a typical urban market. Product display, promotional strategies, hoardings; all are identical. According to marketing gurus, it is important to conceptualize specific rural marketing strategies even if the Indian rural market has modernized in the past two decades. There should be specific and precise points of attraction for the rural population. Promoting products in the villages could be quite challenging if you dont move strategically. If you have multiple products in the same category, then the USP of every product has to be precisely explained. People dont perceive the difference categorically unless they are precisely made aware of it. Experts say that rural people get attracted to the direct advertising mode such as outdoor hoardings or wall painted advertisements. Since their lifestyle is quite different from urban people, they dont find much time to watch audio-visual media. Rather, they connect to the conventional mode of communication more. Radio is still one of the popular media because it is portable and doesnt depend on electricity. Language is still a barrier in the rural areas. In spite of the improvement in literacy, the get connected to the local language more instead of English. Hence, rural advertisements should always be vernacular. Marketing strategies that make use of fairs, local events or religious ceremonies become incredibly successful. Vritti iMedia has proved it in the past. Developing right marketing strategies can give big returns and profitability.

Distribution strategies for rural market

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Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model. Research indicates that only those companies could perform brilliantly that developed multiple distribution centers catering a limited geography. Thus, they can reach the consumers quickly. There is a better control on product promotion and distribution. A few essential things for effective distribution Focus on the local market is essential for a better grip on the situation. Since localized distribution hubs are supposed to cater a limited geography, they can work in a better way. All the stakeholders should be provided with adequate training. Yes, it is very much required because everyone has to be on the same page when you address the needs of rural consumers. Align your customers, vendors, and employees before you derive and implement effective marketing strategies. Tweak the product promotion and marketing tactics to the local needs. Since there is incredible diversity in cultures, traditions, and languages in rural India, the model has to be flexible and adaptive. Your company should make effective use of technology to reach the masses. Yes, there are ways to unleash the immense potential by thinking out-of-the-box ways of reaching people. Companies like Vritti iMedia have proved it. They made outstanding use of bus stands to promote products and services. Audiowala Bus Stand is a brilliant example of creative thinking and innovation. Service delivery is equally important. Marketing strategy shouldnt be limited to promotion and distribution only. Rather, it should be equally efficient when it comes to delivering services. Always remember that an emotional touch works excellently in the rural areas. Once the trust is developed in the product, it is important that you live up to it. Companies like Coca-Cola or Lays have proved it We have seen in the past that companies such as Lays potato wafers or Coca-Cola have backed up their products by the sound distribution network. Also, they used sustainable technology to increase the footprints in the remotest areas. They thought differently and performed brilliantly by overcoming the challenges. It is possible to repeat the success story if a company has enough determination to conquer new heights of success in the rural market.

The only difference between an Urban Indian and a Rural Indian is geographic

Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India, outdoor advertising ideas, rural advertising, rural marketing agency / By

Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both rural and urban India same and derived generic marketing strategies common to all. As a result, they could perform overwhelmingly in the towns and cities, but the response in the small towns and villages was lukewarm. Believe it; marketing managers took quite a lot of time to understand the fundamental difference. In the past three decades when India came up as a buzzing marketplace with the economic reforms, marketing gurus felt the need of developing different strategies for urban and rural markets. Bus terminal Advertising in India by Vritti iMedia is an example. Rural India, the market with unexplored potential Statistics indicates that around 80 percent of the population in India (it comes roughly 1 Billion people) lives in villages and very small towns. Dont underestimate the power of rural market because the number is huge. Interestingly, their aspirations, fascinations, and motivations are totally different in spite of the fact that both rural and urban people are tied firmly by the common thread; both belong to the great country known as India. The difference is narrowing fast, but it is still there In the past three decades, India has transformed completely. With the development of infrastructure and telecommunication, the rural population got connected to the whole world. Penetration of television channels opened a panorama of new concepts and lifestyle to them. With the new economic reforms, their economic conditions improved and they could afford many things that were a dream earlier. It is needless to say that the gap between the rural and urban market (it is referred as Bharat and India sometimes) is narrowing down rapidly. However, the fundamental difference between the mind maps still continues. Marketing managers have to be aware of it. They must derive separate marketing strategy for advertisement in rural areas and the urban markets. Then only, it is possible to attract both market segments. The economic condition, lack of infrastructural development and social constraints are a few inhibiting factors. Hence, marketing gurus should pay attention to the USPs of products, and relevant points should be highlighted in the respective market campaign. Only then you can expect success in the long run. Thus, the difference is not just geographic but in the mindset as well.