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Audiowala Busstand

Benefits of Digital Audio Media for Brand Advertising

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Digital Audio is now a seamless, the most go-to media platform to deliver your message while the Target Audience is right in front of you. Audio media has made it easy for the brands to just target one sense (ears), rather than two senses (eyes). And, especially when your customers are in a rush, they just want their minimum senses to be used. There are more such benefits of brands to use Digital Audio Advertising- Wish to go for Audio Ads? Connect with Vritti iMedia, property owners of Audiowala Bus Stand, India’s Largest Digital OOH Network.

Audiowala Bus Stand played a crucial role in stopping the virus in rural Rajasthan

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Coronavirus (COVID-19) is an infectious disease caused by a new virus. This disease causes respiratory illness with symptoms such as a cough, fever, and in more severe cases may cause death. With such a highly contagious virus it becomes imperative for governments across states to reach out to the masses especially to the rural masses about the precautionary measures to be taken to avoid an infection. Doctors globally have advocated for social distancing, hashing hands regularly, avoiding touching eyes & using hand sanitizers. These guidelines were issued by Indian Council of Medical Research.. Heeding to the advice, Rajasthan Govt, through Rajasthan State Road Transport Corporation planned on reaching the rural masses with the do’s don’t to avoid coronavirus infection, which was spreading across the globe even before the virus was spreading in India. This campaign was done between 5th March to 25th March 2020, as a precautionary & an advisory message to the rural masses of Rajasthan for prevention of coronavirus. The Rajasthan Govt. needed a medium which has deep rural penetration, which could reach the ‘media dark areas’ and have a local impact. The answer was Vritti iMedia’s Audiowala Bus Stands, it is the largest digital audio network at transit places in India. The audiowala network was used to spread the message of safety & precaution to the rural masses. A total of 35 strategic locations were chosen to spread the message through passenger announcement systems at the Audiowala Bus stands. These locations were selected as they had the maximum number of rural reach in Rajasthan. Above jingle was played across 35 locations to maximize the reach of the campaign. The Audiowala Network reached more than 5 crore people traveling through state transport in Rajasthan. The campaign which was run by Rajasthan govt though the Audiowala Network managed to save educate over 5 crores in Rajasthan & helped prevent a major health crisis.

Audiowala Bus Stand – Nation is Listening

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When you want to promote the brand or reestablish the identity or an effective brand recall; effectiveness of the medium used makes a significant difference. For better results, you need new and innovative ideas from a dynamic marketing agency. Vritti iMedia, a leading digital marketing company, fulfills all the requirements mentioned above by introducing out-of-the-box ideas. Audiowala Bus Stand; a unique and highly effective mass medium which is different from the contemporary products. It makes possible to build a brand or promote a product in a cost-effective manner. Use of vernaculars touches the heart of the rural population. What is Audiowala Bus Stand? It is a revolutionary idea of using the bus announcement system for brand promotion and creating awareness. Bus stand, the second-most crowded place in India where thousands of people come and depart, is the ideal place for marketing. Studies say that the average stay of a passenger is 30 minutes. Hence, the probability of a person listening or viewing the promotion is quite high. The advertisement is audible in the 100 meters periphery which is sufficient. It is an impactful audio-visual and only audio medium that covers 7 states in India including Maharashtra, Goa, Punjab, Karnataka, and Rajasthan. The locations are planned so strategically that it covers places of economic importance, significant talukas, famous pilgrimages and holiday destinations. What makes it so much effective? Audiowala Bus Stand concept has done remarkably good in creating brand awareness. The list of companies that have benefited by it runs through several pages. The clientele is spread across various industries including agro products, health care, pharmaceutical, professionals, FMCG, and electronics. Since the audience belongs to different strata such as farmers, students, professionals, senior citizens, and homemakers; the outcome of using Audiowala Bus Stand is awesome. How does it help brands? It is possible to create brand awareness and promotion in highly effective manner by using Audiowala Bus Stand. The most significant benefit is that this medium has effective penetration in the small towns and rural areas that otherwise are difficult to reach. Long-term awareness creation Long-term customer education Top of the mind recall Effective brand building Experts say that the use and applicability of Audiowala Bus Stand are universal. No wonder, it gains the popularity with every passing day. The usefulness of Audiowala Bus Stand is not limited to brand promotion only, but activation as well. Thus, it is a one-stop solution!

7 Ways Bus Stand Advertising Can Increase Your Productivity

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Bus stands are the second most visited places in India after Railway Stations. Since the footfall is huge, they are considered the best places for promoting brands and products.Do you know how Bus terminal Advertising in India benefits your business? Here are seven ways it does. It is innovative and engaging Bus stand advertising is a new and exciting concept. Since it is innovative and engaging, you get customer attention immediately. Something that cant be conveyed using conventional marketing methods can be easily conveyed by this. It is better priced Since it is a new concept, bus stop advertising prices are at affordable levels. Thus, it is a great mode of business promotion for small and medium-scale enterprises and startup companies. With the help of seasoned service providers such as Vritti Imedia, clients can reach customers at a relatively low price. Thus, productivity attains new levels. It targets the audience that shows immense business opportunity Since rural bus stand advertising covers the rural population, it is a tremendous business opportunity. Rural India is most promising market today. Therefore, those who will tap it first, get huge benefits. It is simple yet effective The beauty of bus stand advertising is its simplicity. Despite being so simple, it is a marketing idea that can boost your business remarkably. Audio Visual Advertising Agencies in Mumbai keep it interesting and engaging. It grabs the attention of your audience A bus stand is a place where people must be attentive. Since the new-age bus advertising uses centralized announcement system for Bus Stand Announcement Advertising, it is impossible to ignore the brand promotions. It is the secret of its effectiveness. It has limitless growth Experts say that there is practically no end to the business growth if you use bus stand advertising. The reason is simple; it is a niche that is ever evolving. As the infrastructure development takes place across the country, bus stands are taking new shape. They are equipped with modern technology today.Hence, new opportunities will be coming in. It is impossible to ignore As the clich goes, you can hate it or love it, but you cant ignore it; it holds true with bus stand advertising.Since it is a highly potential way of marketing and promotion, no business can overlook it. If any business does not do it, the consequences could be devastating. The competitors will take the benefit of it and move miles ahead.

5 Ways To Get Through To Your rural bus stop advertising

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Nobody imagined a decade ago that a neglected and ignored place like bus stand could be used for business promotion? And that too rural bus stands where the basic facilities were also non-existent!However, it is a reality today. Thanks to the phenomenal economic growth in India, the rural bus stands are not only equipped with new-age amenities, but they have emerged as prominent business generation units.Companies prefer rural bus stand advertising because it is cost-effective and efficient. Experts say that rural bus stop advertising is a highly promising way provided it is done well. Here are five ways to get through it. Make a strategy first Yes, once you decide to go for bus stand advertising,the first thing is to derive at a strategy. What percentage of the total marketing cost will be dedicated to it? Are you going to manage it in-house or hire an agency? Is your existing marketing agency capable of doing it or you need a separate agency? In what way you want to explore the potential of it? There are several aspects of the Bus terminal Advertising in India. Which one sounds more relevant to you? Bus stands in India are the second largest crowded public places after Railway Stations. No wonder, they offer such an incredible business opportunity. It is up to you how do you want to explore it? Bus Stand Announcement Advertising is becoming quite popular nowadays. Vritti iMedia is a leading company that has designed several marketing campaigns for their clients. Since all rural bus stands are interconnected, it is possible to run, monitor and control the campaign centrally. Audio Visual Advertising Agencies in Mumbai can create interesting and engaging software for you. Hire an agency As mentioned earlier, you need to hire some expert agency to design the right campaign for your business. It is very important to convey your expectations to the agency. It helps them in deriving the best-fit strategy. Keep dedicated financial reserves for it Though bus stop advertising prices  aren’t exorbitant, it is important to make a separate line item in the budget. Watch the business benefits closely When you explore something new such as bus stand advertising, it is highly important to monitor the benefits. Is it doing as per the expectations? If not, then let the agency know about it. Necessary changes should be made to bridge the gap.