Audiowala Busstand

Audiowala Bus Stand played a crucial role in stopping the virus in rural Rajasthan

Coronavirus (COVID-19) is an infectious disease caused by a new virus. This disease causes
respiratory illness with symptoms such as a cough, fever, and in more severe cases may cause
death.

With such a highly contagious virus it becomes imperative for governments across states to
reach out to the masses especially to the rural masses about the precautionary measures to be
taken to avoid an infection.

Doctors globally have advocated for social distancing, hashing hands regularly, avoiding
touching eyes & using hand sanitizers. These guidelines were issued by Indian Council of
Medical Research..

Heeding to the advice, Rajasthan Govt, through Rajasthan State Road Transport Corporation
planned on reaching the rural masses with the do’s don’t to avoid coronavirus infection,
which was spreading across the globe even before the virus was spreading in India. This
campaign was done between 5th March to 25th March 2020, as a precautionary & an advisory
message to the rural masses of Rajasthan for prevention of coronavirus.

The Rajasthan Govt. needed a medium which has deep rural penetration, which could reach the
‘media dark areas’ and have a local impact. The answer was Vritti iMedia’s Audiowala Bus
Stands, it is the largest digital audio network at transit places in India. The audiowala network
was used to spread the message of safety & precaution to the rural masses.

A total of 35 strategic locations were chosen to spread the message through passenger
announcement systems at the Audiowala Bus stands. These locations were selected as they had
the maximum number of rural reach in Rajasthan.

Above jingle was played across 35 locations to maximize the reach of the campaign. The
Audiowala Network reached more than 5 crore people traveling through state transport in
Rajasthan.
The campaign which was run by Rajasthan govt though the Audiowala Network managed to
save educate over 5 crores in Rajasthan & helped prevent a major health crisis.

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Audiowala Bus Stand – Nation is Listening

When you want to promote the brand or reestablish the identity or an effective brand recall; effectiveness of the medium used makes a significant difference.

For better results, you need new and innovative ideas from a dynamic marketing agency.

Vritti iMedia, a leading digital marketing company, fulfills all the requirements mentioned above by introducing out-of-the-box ideas.

Audiowala Bus Stand; a unique and highly effective mass medium which is different from the contemporary products.

It makes possible to build a brand or promote a product in a cost-effective manner. Use of vernaculars touches the heart of the rural population.

What is Audiowala Bus Stand?

It is a revolutionary idea of using the bus announcement system for brand promotion and creating awareness.

Bus stand, the second-most crowded place in India where thousands of people come and depart, is the ideal place for marketing.

Studies say that the average stay of a passenger is 30 minutes. Hence, the probability of a person listening or viewing the promotion is quite high.

The advertisement is audible in the 100 meters periphery which is sufficient.

It is an impactful audio-visual and only audio medium that covers 7 states in India including Maharashtra, Goa, Punjab, Karnataka, and Rajasthan.

The locations are planned so strategically that it covers places of economic importance, significant talukas, famous pilgrimages and holiday destinations.

What makes it so much effective?

Audiowala Bus Stand concept has done remarkably good in creating brand awareness. The list of companies that have benefited by it runs through several pages.

The clientele is spread across various industries including agro products, health care, pharmaceutical, professionals, FMCG, and electronics.

Since the audience belongs to different strata such as farmers, students, professionals, senior citizens, and homemakers; the outcome of using Audiowala Bus Stand is awesome.

How does it help brands?

It is possible to create brand awareness and promotion in highly effective manner by using Audiowala Bus Stand.

The most significant benefit is that this medium has effective penetration in the small towns and rural areas that otherwise are difficult to reach.

  • Long-term awareness creation
  • Long-term customer education
  • Top of the mind recall
  • Effective brand building

Experts say that the use and applicability of Audiowala Bus Stand are universal. No wonder, it gains the popularity with every passing day.

The usefulness of Audiowala Bus Stand is not limited to brand promotion only, but activation as well. Thus, it is a one-stop solution!

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7 Ways Bus Stand Advertising Can Increase Your Productivity

Bus stands are the second most visited places in India after Railway Stations. Since the footfall is huge, they are considered the best places for promoting brands and products.Do you know how Bus terminal Advertising in India benefits your business? Here are seven ways it does.

It is innovative and engaging

Bus stand advertising is a new and exciting concept. Since it is innovative and engaging, you get customer attention immediately. Something that cant be conveyed using conventional marketing methods can be easily conveyed by this.

It is better priced

Since it is a new concept, bus stop advertising prices are at affordable levels. Thus, it is a great mode of business promotion for small and medium-scale enterprises and startup companies.

With the help of seasoned service providers such as Vritti Imedia, clients can reach customers at a relatively low price. Thus, productivity attains new levels.

It targets the audience that shows immense business opportunity

Since rural bus stand advertising covers the rural population, it is a tremendous business opportunity. Rural India is most promising market today.

Therefore, those who will tap it first, get huge benefits.

It is simple yet effective

The beauty of bus stand advertising is its simplicity. Despite being so simple, it is a marketing idea that can boost your business remarkably. Audio Visual Advertising Agencies in Mumbai keep it interesting and engaging.

It grabs the attention of your audience

A bus stand is a place where people must be attentive. Since the new-age bus advertising uses centralized announcement system for Bus Stand Announcement Advertising, it is impossible to ignore the brand promotions.

It is the secret of its effectiveness.

It has limitless growth

Experts say that there is practically no end to the business growth if you use bus stand advertising. The reason is simple; it is a niche that is ever evolving.

As the infrastructure development takes place across the country, bus stands are taking new shape. They are equipped with modern technology today.Hence, new opportunities will be coming in.

It is impossible to ignore

As the clich goes, you can hate it or love it, but you cant ignore it; it holds true with bus stand advertising.Since it is a highly potential way of marketing and promotion, no business can overlook it.

If any business does not do it, the consequences could be devastating. The competitors will take the benefit of it and move miles ahead.

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5 Ways To Get Through To Your rural bus stop advertising

Nobody imagined a decade ago that a neglected and ignored place like bus stand could be used for business promotion? And that too rural bus stands where the basic facilities were also non-existent!However, it is a reality today.

Thanks to the phenomenal economic growth in India, the rural bus stands are not only equipped with new-age amenities, but they have emerged as prominent business generation units.Companies prefer rural bus stand advertising because it is cost-effective and efficient.

Experts say that rural bus stop advertising is a highly promising way provided it is done well. Here are five ways to get through it.

Make a strategy first

Yes, once you decide to go for bus stand advertising,the first thing is to derive at a strategy.

What percentage of the total marketing cost will be dedicated to it?

Are you going to manage it in-house or hire an agency? Is your existing marketing agency capable of doing it or you need a separate agency?

In what way you want to explore the potential of it?

There are several aspects of the Bus terminal Advertising in India. Which one sounds more relevant to you?

Bus stands in India are the second largest crowded public places after Railway Stations. No wonder, they offer such an incredible business opportunity. It is up to you how do you want to explore it?

Hire an agency

As mentioned earlier, you need to hire some expert agency to design the right campaign for your business.

It is very important to convey your expectations to the agency. It helps them in deriving the best-fit strategy.

Keep dedicated financial reserves for it

Though bus stop advertising prices  aren’t exorbitant, it is important to make a separate line item in the budget.

Watch the business benefits closely

When you explore something new such as bus stand advertising, it is highly important to monitor the benefits.

Is it doing as per the expectations? If not, then let the agency know about it. Necessary changes should be made to bridge the gap.

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What Causes The Audio Advertising on Bus Stations To Become a Trend in The Rural Indian Market

Innovation is the essential element of advertising. Particularly, the rural market is more challenging and demanding than the urban counterparts.

With the economic development, the rural consumers have become a significant contributor to the business. Also, their preferences and priorities have changed now.

To get the maximum benefits, it is very much important that the marketing managers use methods that lure the rural consumers mind. Things that touch to their hearts should be used for marketing communication.

With this backdrop, Vritti Imedia brought a unique and different channel, the Audiowala Bus Stand.

It has become a trendsetter idea

Bus Stand Announcement Advertising, is the idea that has done remarkably well in the past. Started in a few selected cities as the pilot project, today it is one of the strongest communication platforms that address over 250 Million people from 20 bus stands spread across five states.

Isnt it an amazing thing that such a simple idea has been welcomed with such a great enthusiasm?

Experts say that there are several reasons behind the popularity of Bus terminal Advertising in India by Vritti Imedia:

  • Bus stands are the most crowded places in India because a bus is the most approachable and affordable mode of conveyance after railway. There are several rural areas in India where railway has not reached yet but the places are very well connected by bus network.

  • Since the advertising and promotions are done using the centralized announcement system, it is quite easy to manage the things.

  • Announcement system is heard carefully by the audience as it conveys important information about bus arrivals and departures, change in the route, delays, etc.; advertising messages get complete attention of the audience. Hence, the reach of the promotional message is excellent. The idea is amongst the best ideas used by any of the btl activation agencies in Mumbai.

  • Since the crowd at the bus stand is ever changing (it is estimated that every half an hour there are new people on the bus stand); the message reaches to different people every time. It means, there is hardly any repeat audience which is a good thing from the advertising perspective.

The popularity and effectiveness of bus stand advertising has been tremendous so far. No other Audio Visual Advertising Agencies in Mumbai has received so much acclaim as Vritti Imedia received from industry experts, clients, and even the critics.

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Reasons Why Brands Repeatedly Choose to Marketing Themselves Through Bus Stand Announcement Advertising

The success of a marketing agency lies in two things; how creatively it can think and how innovatively it can implement the ideas.

A company like Vritti Imedia fulfills both the criteria effectively. No wonder, it has made a distinguished place in the field of rural marketing.

Vritti can boast about several successful marketing ideas delivered in the past, but the idea of Bus terminal Advertising in India is really unique and incredible.

It is not only an altogether different concept, but it is highly successful as well. Nobody thought about using bus stands for advertising ever before!

What is it all about?

The idea of Bus Stand Announcement Advertising makes a bus stand an important profit center. It contributes to the top lines of clients who use this medium to promote their products and services.

It is quite simple yet effective concept. It uses the central announcement system of bus stands as the advertising medium. Hence, the content is uniform everywhere.

Several states of India have centralized communication system. It connects the bus stands spread across the state. Just like Railway Announcement system, it conveys the information of bus arrivals and departures.

Why is bus stand advertising so lucrative idea?

When Vritti Imedia, one of the best Audio Visual Advertising Agencies in Mumbai launched the idea, it was immediately taken by clients because of its practicality and effectiveness.

  • It is a concept which is backed up by thorough research.

  • Bus stands are the second most visited places daily after Railway Stations. Hence, the reach of advertising is enormous.

  • Advertising through Bus Stand announcement is a cost-effective idea that puts less pressure on profitability.

  • Since visitors pay full attention to the bus announcement, there is no chance to overhear the advertising message by them. It is the reason behind the grand success.

  • It is an innovative, useful and apt rural marketing campaign that reaches to a widespread audience.

Btl activation agencies in Mumbai aims to drive customer action through brand interaction and experience. In other words, they want to run marketing campaigns that drive action from the consumers.

Bus stand announcement advertising is greatly successful in achieving the objective described above. It is the reason; clients choose it as the preferred marketing tool.

The grand success of it brings Vritti Imedia amongst the most successful marketing companies in the country.

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How Influential Bus Stand Announcement Advertising can be?

Innovative marketing companies are always busy in developing effective strategies. It is an ongoing process. Vritti Imedia has established itself in urban and rural marketing by introducing out-of-the-box ideas.

Though the success story of Vritti Imedia has several impressive campaigns, Audiowala Bus Stand is a superb idea that created history.

With this, people understood the amazing potential of Bus terminal Advertising in India. Earlier, bus stands were not given much value in the marketing strategy.

However, Vritti Imedia proved that if a campaign is planned well and implemented well, it can bring incredible results. It proved that with dedication and hard work, it is possible to conquer great heights.

Bus stand advertising can be highly influential if it is done well

Bus stands are the second most crowded places in India, many of us dont know about it, though. Vritti Imedia did a thorough study before choosing it as the prime spot for advertising.

Surprisingly, the results are more than expectations. The company has done remarkably well for their clients and got a lot of acclaim and accolade.

In particular, Bus Stand Announcement Advertising has got a grand success. Why is it so? The reason is pretty simple. When people visit bus stands, they are very attentive to the announcements that are being made.

Hence, they listen to the announcement with complete concentration, the products, brands, and services get registered in the memory. The retention of this information is pretty high.

Since the majority of the footfall belongs to the rural areas where the literacy rate is low, people are more dependent on the audio information.

Vritti Imedia did a commendable job by seamlessly merging the campaign and the useful information.

The idea of using bus stand announcement is a research-based idea. It is not just a fluke. After getting success initially, the company looked into more systematically and scientifically.

The campaign reaches to the target audience efficiently, and gives the best value for money. It is effective, target-oriented and to the point marketing campaign.

It is a multifaceted campaign

Audio Visual Advertising Agencies in Mumbai wants to bring something different to their clients. It is because in the competitive environment today, it is not possible to remain confined to one strategy.

The campaigns need to be experimental and influencing. It has to go beyond the boundaries of age-old ideas. Unique and different concepts like Audiowala Bus Stand can create new records.

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THE RIGHT PLACE FOR ADVERTISING AT THE RIGHT TIME-RURAL ADVERTISING!!

No matter how excellent thought backs up some form of adverting, if it is not placed at the right time and at the right place, the entire effort goes in vein. And when it comes to positioning campaigns for advertising in rural areas, the challenge is unbelievably huge. Every business which is offering consumer goods and services wish to get hold of consumers and buyers in rural areas in India. The reason is simple, more than 75% of the entire population inhabits in rural parts. Despite of huge chunk of population that could be catered remains disconnected due to ineffective rural advertising in India.

Like mentioned before it is one big challenge which is waiting to be taken up and get converted in to a profitable affair for both the parties. On one hand the consumer will benefit from the new aged and useful products and services & on the other hand the businesses will see an impressive rise in the revenues.

We at Vrittimedia, understand the current scenario and indulging in mind wrecking sessions to create some effective and competent ways of advertising in rural India.

Traditional form of advertising gets a modern twist

We have closely looked through the reasons that are making certain types of rural promotion ineffective. And thus with a team of experts and creative people we decided to give the traditional forms of advertising a makeover. When the traditional medium will team up with advance thought plan and flawless execution will take the scope of excellence to a greater level.

  • Mike announcements amalgamate with audio Wala bus stand: Announcements over a mike has been age old way of advertising, we took a step upon and launched Audio Wala bus stand. State buses are one of the favoured modes of transportation for rural population. And footfall recorded at the bus stand is humongous, thus continuous advertising announcements along with the general announcements in the local language proved would catch attention of lot of rural people, thus chance of missing on the announcement is completely ruled out.

  • Traditional display of advertising comes alive: We have taken our campaigns in the interiors of the rural areas. Various canopy & kiosk along with a product display is set up. This is beneficial in educating them about the product and how to use it. Various games are organised and various attractive gifts and prizes are given. Also free samples, discounts coupons are distributed.

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Audio Nildhana Santheyalli Nintha Kabira by Vritti iMedia

Vritti iMedia took an initiative to support Kannada film industry by promoting the new release film through Audio Nildhana.

Kannada film industry is facing a tough time in the fiercely competitive market like other regional languages.

Audio Nidhana is the effective way of reaching more than 50 Lac people simultaneously. Hence, it comes out to be a superb mode of promoting songs and promos of the latest Kannada movies. Since the songs are played at the KSRTC Bus Stands all over the state, it creates a huge impact.

The songs and promos are played during the break between scheduled bus announcements.

Santheyalli Nintha Kabira film promo, the latest hit

SantheyalliNinthaKabira is a 2016 Kannada movie based on the Hindi play Kabira Khada Bajaar Mein by Bhisham Sahani. It is an epic biopic starring Shiva Rajkumar who played the protagonist Kabir. The movie portrays the life of 15th-century poet. Sanusha and Sarath Kumar are the supporting stars in important roles.

The music of the film is composed by the noted music composer Ismail Darbar. The movie has five songs and six Dohas written by Kabir.

The movie gets the certificate of being in the category of Historical movies and receives a subsidy of 25 Lakh by the Karnataka Government.

The promo includes the details of the film such as star cast, director name, and banner and release date.

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Customer is the wise king

By, John Agadi

Well, let me give my introduction first. I am from Insurance sector with a rich experience of training and orientation. I have been working in the niche for quite some time. I learned the knacks and tricks of handling clients and business partners from y seniors during the early years.

Very soon I started interacting with clients from diversified backgrounds like government sector, corporate and retail. However, I got the benefit of concept selling that is quite similar to Insurance selling.

I would like to mention an incident which shows that customers are quite informed nowadays. We should not take them granted. Going for a deal unprepared is not a good thing today.

Our company got the order for media and advertizing of a prestigious bank in Belgaum. The order was sanctioned from the Bangalore HO, and it was for 20 branches across the state. When I approached the Marketing Manager of my client, I was pretty confident that I am going to bag the deal and the meeting is just a formality. Moreover, we had worked with the client earlier. Hence there was already a good rapport.

When I met the Marketing Manager whom I have been interacting so far, I was told that the AGM of the branch wants to see me. He wants to know further about Vritti Imedia.

I knocked his cabin and with his permission took my seat. He stared me for a moment and started responding mails and attending calls without even taking notice of mine. The moments were full of tense and anxiety.

After 10 long minutes, he turned to me and announced that he was looking at our companys website from last few minutes. What Vritti Imedia is all about and what we have been doing so far. After that, he leaned forward and asked, What is the difference between the price and the cost?

It was a big blow for me. I was not prepared for it frankly. I was not in a position to admit it, for sure. I gathered courage and answered that price is the short-term proposition whereas cost is the long-term one.

He stared at me and told that the answer was certainly not up to the mark. My palms were sweating, and I was pretty sure that the sale deed is not going to be signed. He explained me the difference first and then inquired about Vritti Imedia. How are we handling different projects and how are we adding value to it?

I told him about 360 Degree Branding, Audio Wala Bus Stand concept, etc. He was a bit impressed with it, but the things were still dicey. Finally, he told that he is going ahead with the order just because he has to spend the budget sanctioned for this project, and we approached at the right time.

It was not a positive remark for me indeed, but I was happy that he is impressed with Vritti Imedia and its performance so far. The takeaway is that the customer is quite informed and aware today. When we meet him, we should be ready with all answers. In short, customer is not simply the king but an informed king!

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