vritti

i-Media Updates

Audiowala Bus Stand played a crucial role in stopping the virus in rural Rajasthan

Audiowala Busstand, i-Media Updates, rural marketing / By

Coronavirus (COVID-19) is an infectious disease caused by a new virus. This disease causes respiratory illness with symptoms such as a cough, fever, and in more severe cases may cause death. With such a highly contagious virus it becomes imperative for governments across states to reach out to the masses especially to the rural masses about the precautionary measures to be taken to avoid an infection. Doctors globally have advocated for social distancing, hashing hands regularly, avoiding touching eyes & using hand sanitizers. These guidelines were issued by Indian Council of Medical Research.. Heeding to the advice, Rajasthan Govt, through Rajasthan State Road Transport Corporation planned on reaching the rural masses with the do’s don’t to avoid coronavirus infection, which was spreading across the globe even before the virus was spreading in India. This campaign was done between 5th March to 25th March 2020, as a precautionary & an advisory message to the rural masses of Rajasthan for prevention of coronavirus. The Rajasthan Govt. needed a medium which has deep rural penetration, which could reach the ‘media dark areas’ and have a local impact. The answer was Vritti iMedia’s Audiowala Bus Stands, it is the largest digital audio network at transit places in India. The audiowala network was used to spread the message of safety & precaution to the rural masses. A total of 35 strategic locations were chosen to spread the message through passenger announcement systems at the Audiowala Bus stands. These locations were selected as they had the maximum number of rural reach in Rajasthan. Above jingle was played across 35 locations to maximize the reach of the campaign. The Audiowala Network reached more than 5 crore people traveling through state transport in Rajasthan. The campaign which was run by Rajasthan govt though the Audiowala Network managed to save educate over 5 crores in Rajasthan & helped prevent a major health crisis.

Outdoor Advertising at Prayagraj Kumbh

i-Media Updates, outdoor advertising ideas / By

[vc_row][vc_column][vc_column_text]Kumbh is the sacred confluence of the Ganga, the Yamuna and the mystical Saraswati, at this sacred confluence huge multitudes move like waves in the ocean filled with sense of devotion. The Kumbh Mela comprises of many rituals including bathing ritual, which by far is the most significant ritual performed at Kumbh. Millions of pilgrims take part in the Kumbh bathing ritual at the Triveni Sangam. Performing this sacred ceremony is in accordance with the belief that by submerging oneself in the holy waters, one is purged of all their sins, release themselves and their ancestors from the cycle of rebirth and ultimate attainment of Moksha. The snan dates are very important in terms of pilgrim safety because hundred of people are injured or drown during the snan. The safety of pilgrims is of paramount interest for the govt authorities. In order to help the authorities to combat the issue, Emami has come up with the concept of Life Jackets during the snan for the pilgrims. The pilgrims are given a life jackets that help them stay afloat during their dip in the holy river. These life jackets are bright coloured which also helps in providing vision of the pilgrim wearing them during the snan. Emami plans to save hundreds people during the snan with a noble idea of life saving jackets.[/vc_column_text][/vc_column][/vc_row]

The Simplest Ways To Make The Best Of OOH

i-Media Updates / By

What is Out of Home Advertising or OOH? It is the product promotion and branding done through various solutions, each having a unique impact. Billboards, wall painting, posters and banners, street branding, bus and train advertising, bus stand announcement advertising; the list is unending. One must find the right method that fits the needs. Yes, indeed all these methods are effective and result-oriented. However, the cost is always an inhibiting factor when one wants to use the best method. Companies such as Vritti iMedia have created a distinct place in the niche by introducing different and unique ways such as rural bus stand advertising. Whether it is branding on the back of a bus seat or bus-stand hoarding, outdoor branding or Audiowala Bus Stand or bus terminal advertising in india; every campaign has shown remarkable benefits at affordable prices. What are the best places for OOH and why? According to the experts, the best location that gives the maximum return on investment is where the footfall is large. The more people visit a place, the higher is the coverage. No wonder, railway stations, bus stands, congregation places or transit places are considered ideal. According to the reports, railway stations are the most visited places in our country followed by the bus stands. It is the reason Vritti iMedia has introduced Audiowala Bus Stand which is a highly effective yet affordable medium. There, clients promote their products or brands with the help of the central broadcasting system of the bus stand. With the bus announcements about the arrival-departure of the buses, interesting and engaging content is played. Audience pays 100% attention to the central announcement system because they dont want to miss the important bus information. Hence, the brand promotion messages and other OOH activities get complete attention when bus stand advertising is used. Due to its widespread reach (over eight states in the country), and superior engaging capability; Audiowala Bus Stand is a milestone in the niche. Other OOH initiatives by Vritti iMedia Though Vritti Imedia got pan-India fame because of Audiowala Bus Stand, their innovation and creativity are not limited to that. The creative brains created marketing campaigns for their clients using other unique methods as well. To give an example, the information board and beach branding campaigns were greatly appreciated by the clients. These campaigns integrated the product promotion and social message quite beautifully at reasonable bus stop advertising prices. Top levels of creativity and an immense ability of creating an effective OOH are the core strengths of Vritti iMedia.

Tata Tea Campaign Refreshed And Delighted Passengers In Aurangabad Bus Depot

i-Media Updates / By

TATA brand is synonymous with the word Trust in India. Hence, any campaign organized to endorse any product of TATA doesnt have to talk about the reliability and credibility. In the event Tata Tea-Ek Chai Teen Kamaal Vritti iMedia focused on replacing the poor-quality local brands of tea with Tata Tea Gold, the well-known tea brand in India. The state of Maharashtra was selected as it is among the top consumers of tea in India. Bus stand was selected for rural bus stand advertising because it is a place where a large crowd passes through every day. A cup of refreshing tea during the journey Travelling becomes quite frustrating at times. Nothing is more refreshing than a cutting chai then! The target market was rural population. Hence, no other place was better than a bus-stand. It is a place where large crowd visits to travel towns and small villages. The activity happened in the canteen. Three things were emphasized in the bus stand advertising activity; communication, engagement and sampling experience. Audiowala Bus Depot which was chosen for a pilot campaign. It is one of the most-visited bus-stand in the state. The activation execution The canteen inside the bus depot was chosen because it is the place where people spend maximum time. During the event, the look and feel of the canteen were changed completely. It was converted into Tata Tea Canteen with the use of hoardings, standees and Tent Cards. People were briefed by the event coordinators about Tata Tea Gold Mixture and its specialties. Coupons were given to redeem the regular tea at a subsidized price. The brand engagement was achieved by conducting interesting games and distributing product samples to the winners. Roll the dice and Guess the taste were the games that were appreciated by the audience for high entertainment value. Audiowala Bus Stand and LED screens were used for playing contextual AV announcement (from 8 AM to 8 PM). It was specially made for the bus stand announcement advertising event. Outcome The event could reach 3500+ passengers and around 300 samples were distributed to the winners. Thus, it was quite an effective campaign both in terms of the reach and connectivity. Affordable bus stop advertising prices make it cost-effective. The audio jingles were heard by 200,000 people, and it created a great curiosity and awareness about the product. Even though increasing the sale was not the core objective of this campaign, a lot of sales inquiries were received. Even the canteen owner showed the readiness to carry the product further. In short, the campaign was one of its kind bus terminal advertising in india that achieved everything that was planned.

Dabur Hajmola Event Established The New Flavors Amongst The Youth

i-Media Updates / By

College canteen is the most vibrant and exciting place in the college. It becomes furthermore exciting when a trusted name like Dabur runs an event there. It was an event to launch the new fresh and tangy flavors of Hajmola; the trusted digestive tablet from decades! Hajmola is an excellent combination of the traditional Indian herbs that have been found immensely useful in correcting the digestive disorders. With the market share of 50 percent in the segment, it is the undisputed leader. The event The objective of digital outdoor advertising is to associate the Generation Next with the product and to establish the habit of post-meal consumption of Hajmola amongst the youth. The campaign is designed by Vritti iMedia, the creator of innovative rural marketing ideas. Since the targeted market was rural, the event was carried out by Vritti iMedia, the leading outdoor advertising in india in small towns. College students of colleges was the target segment. Dabur Hajmola Teen Brigade It was the name given to the program which was focused on creating happy moments for the teenage students. Since the product is digestive drops, nothing could be more apt than the college canteen to run the event. The highlight was the Chatkara Expression. During the event, students were supposed to bring Chatkara Expressions on their faces. They were encouraged to be as innovative and funny as possible. The whole activity was video recorded. A montage was prepared after editing to run across the social media. The Wheel of Fortune game was played in the canteen and the winners got the chance to click selfie with the life-size cutout of the brand ambassador. They also got gift coupons worth Rs 10,20 and 50 to use in the canteen for buying eatables. The youth enthusiastically welcomed the event. It got an overwhelming support which was beyond the expectation. The pilot project was conducted at Sharda University of Greater Noida where 15000 students are enrolled. In the first two days, the campaign could reach 8000+ students. It was one of the best programs run by branding agencies in Mumbai. The outcome It was an event conducted with short-term and long-term objectives. The short-term objective was, obviously to add cues for instant action at the point of activation to boost the sales. The long-term objective was to carry the core communication of the brand. Due to the systematic planning and flawless execution, the Hajmola activity created a significant impact. The brand which is already well-known in India got reestablished in the minds of youth. Indeed, the activity by Vritti iMedia, one of the leading outdoor advertising agencies inculcated the habit of consuming Hajmola to correct minor digestive disorders and keeping the digestion system healthy.