What is Out of Home Advertising or OOH? It is the product promotion and branding done through various solutions, each having a unique impact.
Billboards, wall painting, posters and banners, street branding, bus and train advertising, bus stand announcement advertising; the list is unending.
One must find the right method that fits the needs.
Yes, indeed all these methods are effective and result-oriented. However, the cost is always an inhibiting factor when one wants to use the best method.
Companies such as Vritti Imedia have created a distinct place in the niche by introducing different and unique ways such as rural bus stand advertising.
Whether it is branding on the back of a bus seat or bus-stand hoarding, outdoor branding or Audiowala Bus Stand or bus terminal advertising in india; every campaign has shown remarkable benefits at affordable prices.
What are the best places for OOH and why?
According to the experts, the best location that gives the maximum return on investment is where the footfall is large.
The more people visit a place, the higher is the coverage.
No wonder, railway stations, bus stands, congregation places or transit places are considered ideal.
According to the reports, railway stations are the most visited places in our country followed by the bus stands.
It is the reason Vritti Imedia has introduced Audiowala Bus Stand which is a highly effective yet affordable medium.
There, clients promote their products or brands with the help of the central broadcasting system of the bus stand.
With the bus announcements about the arrival-departure of the buses, interesting and engaging content is played.
Audience pays 100% attention to the central announcement system because they dont want to miss the important bus information.
Hence, the brand promotion messages and other OOH activities get complete attention when bus stand advertising is used.
Due to its widespread reach (over eight states in the country), and superior engaging capability; Audiowala Bus Stand is a milestone in the niche.
Other OOH initiatives by Vritti Imedia
Though Vritti Imedia got pan-India fame because of Audiowala Bus Stand, their innovation and creativity are not limited to that.
The creative brains created marketing campaigns for their clients using other unique methods as well.
To give an example, the information board and beach branding campaigns were greatly appreciated by the clients.
Top levels of creativity and an immense ability of creating an effective OOH are the core strengths of Vritti Imedia.
TATA brand is synonymous with the word Trust in India. Hence, any campaign organized to endorse any product of TATA doesnt have to talk about the reliability and credibility.
In the event Tata Tea-Ek Chai Teen Kamaal Vritti Imedia focused on replacing the poor-quality local brands of tea with Tata Tea Gold, the well-known tea brand in India.
The state of Maharashtra was selected as it is amongst the top consumers of tea in India. Bus stand was selected for rural bus stand advertising because it is a place where a large crowd passes through every day.
A cup of refreshing tea during the journey
Travelling becomes quite frustrating at times. Nothing is more refreshing than a cutting chai then!
The target market was rural population. Hence, no other place was better than a bus-stand. It is a place where large crowd visits to travel towns and small villages.
The activity happened in the canteen.
Three things were emphasized in the bus stand advertising activity; communication, engagement and sampling experience. Audiowala Bus Depot which was chosen for a pilot campaign. It is one of the most-visited bus-stand in the state.
The activation execution
The canteen inside the bus depot was chosen because it is the place where people spend maximum time. During the event, the look and feel of the canteen were changed completely.
It was converted into Tata Tea Canteen with the use of hoardings, standees and Tent Cards. People were briefed by the event coordinators about Tata Tea Gold Mixture and its specialties. Coupons were given to redeem the regular tea at a subsidized price.
The brand engagement was achieved by conducting interesting games and distributing product samples to the winners.
Roll the dice and Guess the taste were the games that were appreciated by the audience for high entertainment value.
Audiowala Bus Stand and LED screens were used for playing contextual AV announcement (from 8 AM to 8 PM). It was specially made for the bus stand announcement advertising event.
- The event could reach 3500+ passengers and around 300 samples were distributed to the winners. Thus, it was quite an effective campaign both in terms of the reach and connectivity. Affordable bus stop advertising prices make it cost-effective.
- The audio jingles were heard by 200,000 people, and it created a great curiosity and awareness about the product.
- Even though increasing the sale was not the core objective of this campaign, a lot of sales inquiries were received. Even the canteen owner showed the readiness to carry the product further.
In short, the campaign was one of its kind bus terminal advertising in india that achieved everything that was planned.
College canteen is the most vibrant and exciting place in the college. It becomes furthermore exciting when a trusted name like Dabur runs an event there.
It was an event to launch the new fresh and tangy flavors of Hajmola; the trusted digestive tablet from decades!
Hajmola is an excellent combination of the traditional Indian herbs that have been found immensely useful in correcting the digestive disorders.
With the market share of 50 percent in the segment, it is the undisputed leader.
The objective of digital outdoor advertising is to associate the Generation Next with the product and to establish the habit of post-meal consumption of Hajmola amongst the youth. The campaign is designed by Vritti Imedia, the creator of innovative rural marketing ideas.
Since the targeted market was rural, the event was carried out by Vritti Imedia, the leading outdoor advertising in india in small towns. College students of colleges was the target segment.
Dabur Hajmola Teen Brigade
It was the name given to the program which was focused on creating happy moments for the teenage students.
Since the product is digestive drops, nothing could be more apt than the college canteen to run the event.
The highlight was the Chatkara Expression. During the event, students were supposed to bring Chatkara Expressions on their faces.
They were encouraged to be as innovative and funny as possible. The whole activity was video recorded. A montage was prepared after editing to run across the social media.
The Wheel of Fortune game was played in the canteen and the winners got the chance to click selfie with the life-size cutout of the brand ambassador. They also got gift coupons worth Rs 10,20 and 50 to use in the canteen for buying eatables.
The youth enthusiastically welcomed the event. It got an overwhelming support which was beyond the expectation.
The pilot project was conducted at Sharda University of Greater Noida where 15000 students are enrolled. In the first two days, the campaign could reach 8000+ students. It was one of the best programs run by branding agencies in Mumbai.
It was an event conducted with short-term and long-term objectives. The short-term objective was, obviously to add cues for instant action at the point of activation to boost the sales.
The long-term objective was to carry the core communication of the brand.
Due to the systematic planning and flawless execution, the Hajmola activity created a significant impact. The brand which is already well-known in India got reestablished in the minds of youth.
Indeed, the activity by Vritti Imedia, one of the leading outdoor advertising agencies inculcated the habit of consuming Hajmola to correct minor digestive disorders and keeping the digestion system healthy.
Bus stop advertising is a modern concept that has clicked because of high visibility and low cost.Statistics show that the products endorsed on a bus stop have long-lasting impressions in the minds of viewers.
Hoardings, digital billboards, and advertisements on the audio announcement system are the examples of bus stop advertising.
Who can be targeted?
When you want to achieve maximum visibility from bus stop advertising, it is important to decide the target market first.
Once you are clear about whom you want to concentrate on, making strategy is not a big deal.
- Are you want to attract youth? If yes, then target bus stops that are near colleges, shopping malls, and food centers.
- If daily commuters are your target audience, then choose bus routes that take people to commercial areas from residential townships.
- Is the nature of your product seasonal? If yes, then choose bus stops that are most crowded ones.
It is not enough to choose the target market only. You should talk to the advertising agency and ask for a profitable deal.
Benefits of Bus Stop or Bus Station Advertising
You should get the best prices and the maximum visibility. Bus stop advertising is a fantastic idea for business promotion. However, it needs efforts to get a superb deal.
It is essential that you negotiate with the agency. Here are some benefits of choosing a right company.
- Effective bus stop advertising fuels your business and brings your customers to the doorstep.
- Your customers get tempted to buy the services offered by you.
- You enjoy round-the-clock presence without spending anything additional.
- It is a high-impact advertising medium.
- You can make use of unlimited creativity in a flexible manner.
It is important that you compare a few agencies before you sign the deal.
Vritti Imedia has done a remarkable job by introducing Audiowala Bus Stand. It is a concept that uses the integrated announcement system across the bus stands to popularize products and services.
Since bus stand announcements are listened extremely carefully by travelers, it is impossible to ignore the product endorsement.It is a cost-effective and beneficial idea.
Since you want the maximum profitability from bus-stop advertising, it is critically important to hire an agency that gives the best value for money.
- Hire an agency that has maximum coverage.
- Negotiate for bulk pricing.
- The agency should be proficient in all types of advertising media.
Consider these factors to hire the best agency.
Before we understand the effortless ways of hiring space in the bus stop for advertising, lets understand the concept in detail.
What is bus advertising?
It is promoting a product or service by using displays inside and outside the bus stops and buses.
Vritti Imedia has revolutionized the concept of bus advertising by introducing Audiowala Bus Stand. It is a concept that combines creativity and modern technology to benefit the clients.It is operational in several states in India such that Karnataka, Punjab, Rajasthan and Maharashtra.
Options of bus stand advertising
- Promotion of products by displaying billboards on the bus stop.
- Digital display on the bus stop.
- Use of centralized announcement system.
- Pamphlets, banners and other promotional material.
- Bus panels branding on the left, right, back.
- Bus branding on the back seat and on grab handles.
Vritti Imedia offers all varieties of bus stand marketing.
Audiowala Bus Stand is a revolutionary concept that uses centralized announcement system to promote products and services.Since the announcement grabs the complete attention of the listeners; the impact is awesome.
The campaign has been highly successful in the rural areas where bus services are like the lifeline. Targeting the small town & rural areas is the key to success.
Do you want to make use of bus stop advertising a success mantra for your business? Here are ten steps to get the best pricing.
- You should seek the advertising agency that offers bus stand advertising in the city.
- Find out places that offer maximum visibility and low cost.
- Site sharing is another promising idea. If you can find a partner that can share space with you and bear a part of the cost.
- Efficiency in advertising brings price benefits. Hitting the right audience at the right moment is important.
- Advertising campaigns should be catchy and impactful.
- Digital advertising is an innovative idea which gives you better pricing.
- High visibility gives you great benefits. Since bus stops are the places where several people travel in a day, your product is seen by a large crowd.
- Statistics say that bus stop advertising is one of the least costly methods. However, by negotiating the best price, one can lower it down further.
- You can save money by planning short-term or seasonal campaigns. Pricing is important because it affects profitability.
- Nowadays, audio-visual or only audio campaigns are also available. Your campaign depends on your business needs.
These steps will help you in getting the best price for bus stop advertising.
In spite of the immense popularity of other advertising mediums, the popularity of outdoor advertising is still high.However, the technological development has made it digital outdoor advertising.
Billboard advertising, as it is popularly known, is everywhere. Due to the immense potential of branding impact, it is still a medium of choice.If you want to extract the maximum juice from it and want to be creative, here are ten amazing tips that will make it effective and productive.
Keep the punch line crisp
The rule of thumb is; keep the words limited to six.
Why is it so? It is because you get hardly six seconds to read the billboard. Experts say that you can read maximum six words in this duration.
Your billboard should be engaging, not distracting
Even if viewers look at it for a few seconds, make sure your billboard is not distracting the riders. You want to lure them, but certainly, do not want to be the cause of an accident.
Dont keep sky-high expectations
Digital advertising display screens bring business benefits but they are always the secondary adevertising medium. Hence, there is no point in depending on them much
You need to be a smart advertiser
When you hire ooh advertising agencies, make the expectations clear. The digital outdoor advertising should leave a long-lasting impression.Let it be simple, catchy and easy to understand.
Economy of scale works here
You need to use digital advertising medium as a mass market medium. Reach as many people as you can. It may increase the cost if the area is widespread, e.g. Rural Marketing in Rajasthan.
A picture worth thousand words
It is very important to use visuals as it is an outdoor advertising medium. Since the digital technology makes it pretty convenient to use visuals, you should use the same.
Dont be repetitive
Make use of every inch wisely and correctly. Do not repeat the message in the visuals and the text. Sit with the creative team of the advertising company to make the content unique and effective.
Bring a smile on the face of viewers
Convey your message in such a manner that it brings a smile on the face of your clients.
Logo should not oversize the message
Undoubtedly your logo should be visible prominently. However, it should not overshadow the message.
Check the readability
The best technique to test the readability is to print the digital advertise on the size of a business card. If every letter of it is readable, then your ad will be visible.
Innovation is the essential element of advertising. Particularly, the rural market is more challenging and demanding than the urban counterparts.
With the economic development, the rural consumers have become a significant contributor to the business. Also, their preferences and priorities have changed now.
To get the maximum benefits, it is very much important that the marketing managers use methods that lure the rural consumers mind. Things that touch to their hearts should be used for marketing communication.
With this backdrop, Vritti Imedia brought a unique and different channel, the Audiowala Bus Stand.
It has become a trendsetter idea
Bus Stand Announcement Advertising, is the idea that has done remarkably well in the past. Started in a few selected cities as the pilot project, today it is one of the strongest communication platforms that address over 250 Million people from 20 bus stands spread across five states.
Isnt it an amazing thing that such a simple idea has been welcomed with such a great enthusiasm?
Experts say that there are several reasons behind the popularity of Bus terminal Advertising in India by Vritti Imedia:
Bus stands are the most crowded places in India because a bus is the most approachable and affordable mode of conveyance after railway. There are several rural areas in India where railway has not reached yet but the places are very well connected by bus network.
Since the advertising and promotions are done using the centralized announcement system, it is quite easy to manage the things.
Announcement system is heard carefully by the audience as it conveys important information about bus arrivals and departures, change in the route, delays, etc.; advertising messages get complete attention of the audience. Hence, the reach of the promotional message is excellent. The idea is amongst the best ideas used by any of the btl activation agencies in Mumbai.
Since the crowd at the bus stand is ever changing (it is estimated that every half an hour there are new people on the bus stand); the message reaches to different people every time. It means, there is hardly any repeat audience which is a good thing from the advertising perspective.
The popularity and effectiveness of bus stand advertising has been tremendous so far. No other Audio Visual Advertising Agencies in Mumbai has received so much acclaim as Vritti Imedia received from industry experts, clients, and even the critics.
It is impossible today to take the business to new heights without including rural market. Yes, once upon a time neglected segment of the Indian economy; today becomes the deciding factor. Marketing managers today spend a significant energy in deriving effective strategies that lure rural population.
With highly charged innovation and creativity, today companies develop incredible ways of taking the products and services to the remotest located person.Yes, it needs a lot of research and analysis, but the results are overwhelming. There have been examples of brands that created history after reaching the high-potential rural consumer market in India.
Here are some useful and impactful ideas to get the attention of the rural audience.
Establish touch points
Well, it is not an idea that needs huge resources. Today, technology helps in building effective virtual touch points if it is not possible to establish physical setup. Mobile phone penetration in India has been phenomenal, and smartphone usage in rural India is much significant than people think.
In such scenario, establishing touch points would be an effective idea.
Using the regional media
Yes, it is more effective to use regional media in the rural market as people connect to the local language more than English or Hindi.It is important to get adequate coverage in the regional media to reach the target audience for better penetration.
Promotion in the movie theaters is a brilliant idea in the rural market. Since there are predominantly single-screen theaters, the cost burden is quite low.
Innovative companies such as Vritti Imedia thought a path-breaking idea of using bus stands for product promotion and branding. Since bus stands have enormous footfall in the rural market, it is possible to reach a large audience at limited cost.
Though not popularly used, influence marketing could be an effective tool in the traditional rural market. In spite of the influence of electronic media and other new-age tools, people have a great faith on the personal experience.
Influencing buying decision by making use of heads the consumers believe is useful and effective. Many companies create a strong user base that acts as catalysts for further sales.
Using these tools cleverly and integrating it with further effective ideas of amplification, brands, and services can establish a good rapport amongst the rural consumers. As the rural segment becomes a deciding factor, it becomes all the more important not to ignore it anymore.
Running a business is a challenging task in the competitive scenario today. You have to be always on the toes to understand the needs of your customers.
When you design a marketing plan for your brand, company or product; it is very much necessary to cover the urban and rural markets separately. Both segments are different in many ways, and a common strategy doesnt work.
For innovative rural marketing campaigns, you need to put special efforts. To make their task simple; the article talks about 10 points that will help a lot.
Planning is the key aspect
Of course, planning is the heart of building a master plan for a marketing campaign but it is furthermore critical here. Designing rural advertising strategies need profound groundwork and scheduling of tasks.
Be a little bit conservative
It is quite unlikely suggestion to marketing managers because they are always aggressive. In the rural marketing strategy, one has to think about the unexpected hurdles or twists because of the unpredictable nature of the rural market.
Keep the communication channels open
As the marketing manager, you should have a close interaction and dialogue with your team members. Get updates about the finer points of the strategy.
Make a checklist and keep it updated. Document each and every action and follow it up well. Systematic working is the key to success.
Slow down your pace whenever necessary
As mentioned earlier, rural marketing is not a game of pace. You need to slow down at times to implement a campaign. Or there is a need to change the strategy completely.
Gather as much knowledge as you can
The more you understand it, better is the marketing strategy. Rural activation agencies india must know about the market, demographics, audience, etc.
It is a different ball game altogether
The rural marketing campaign is different from others. Understand the nitty-gritty of it. Respect the difference between the rural market and others.
Keep the finger on the pulse of expectations
You should know what your customers want? Their preferences and satisfaction levels are different. You need to understand what they want.
Information is very important
In the modern era, information is incredibly important. When you design marketing strategy for rural marketing of fmcg products, make use of every bit of information.
A holistic approach is needed
Every aspect of your rural market strategy should be emphasized. Content, selection of right medium, touch points and advertizing; all are important.