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i-Media Updates

Advertisement At Bus Stand – The Complete Beginner’s Guide

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Bus stop advertising is a modern concept that has clicked because of high visibility and low cost.Statistics show that the products endorsed on a bus stop have long-lasting impressions in the minds of viewers. Hoardings, digital billboards, and advertisements on the audio announcement system are the examples of bus stop advertising. Who can be targeted? When you want to achieve maximum visibility from bus stop advertising, it is important to decide the target market first. Once you are clear about whom you want to concentrate on, making strategy is not a big deal. Are you want to attract youth? If yes, then target bus stops that are near colleges, shopping malls, and food centers. If daily commuters are your target audience, then choose bus routes that take people to commercial areas from residential townships. Is the nature of your product seasonal? If yes, then choose bus stops that are most crowded ones. It is not enough to choose the target market only. You should talk to the advertising agency and ask for a profitable deal. Benefits of Bus Stop or Bus Station Advertising You should get the best prices and the maximum visibility. Bus stop advertising is a fantastic idea for business promotion. However, it needs efforts to get a superb deal. It is essential that you negotiate with the agency. Here are some benefits of choosing a right company. Effective bus stop advertising fuels your business and brings your customers to the doorstep. Your customers get tempted to buy the services offered by you. You enjoy round-the-clock presence without spending anything additional. It is a high-impact advertising medium. You can make use of unlimited creativity in a flexible manner. It is important that you compare a few agencies before you sign the deal. Vritti Imedia has done a remarkable job by introducing Audiowala Bus Stand for advertisement on bus stands or stops in India. It is a concept that uses the integrated announcement system across the bus stands to popularize products and services. We have been continuously considered amongst top most Bus stand or bust stop advertising agencies companies in India. Since bus stand announcements are listened extremely carefully by travelers, it is impossible to ignore the product endorsement.It is a cost-effective and beneficial idea. Pricing factors Since you want the maximum profitability from bus-stop advertising, it is critically important to hire an agency that gives the best value for money. Hire an agency that has maximum coverage. Negotiate for bulk pricing. The agency should be proficient in all types of advertising media. Consider these factors to hire the best agency.

10 Steps To Use Bus Stand Advertising And Reach Rural

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Before we understand the effortless ways of hiring space in the bus stop for advertising, lets understand the concept in detail. What is bus advertising? It is promoting a product or service by using displays inside and outside the bus stops and buses. Vritti Imedia has revolutionized the concept of bus advertising by introducing Audiowala Bus Stand. It is a concept that combines creativity and modern technology to benefit the clients.It is operational in several states in India such that Karnataka, Punjab, Rajasthan and Maharashtra. Options of bus stand advertising Promotion of products by displaying billboards on the bus stop. Digital display on the bus stop. Use of centralized announcement system. Pamphlets, banners and other promotional material. Bus panels branding on the left, right, back. Bus branding on the back seat and on grab handles. Vritti iMedia offers all varieties of bus stand marketing. Audiowala Bus Stand is a revolutionary concept that uses centralized announcement system to promote products and services.Since the announcement grabs the complete attention of the listeners; the impact is awesome. The campaign has been highly successful in the rural areas where bus services are like the lifeline. Targeting the small town & rural areas is the key to success. Do you want to make use of bus stop advertising a success mantra for your business? Here are ten steps to get the best pricing. You should seek the advertising agency that offers bus stand advertising in the city. Find out places that offer maximum visibility and low cost. Site sharing is another promising idea. If you can find a partner that can share space with you and bear a part of the cost. Efficiency in advertising brings price benefits. Hitting the right audience at the right moment is important. Advertising campaigns should be catchy and impactful. Digital advertising is an innovative idea which gives you better pricing. High visibility gives you great benefits. Since bus stops are the places where several people travel in a day, your product is seen by a large crowd. Statistics say that bus stop advertising is one of the least costly methods. However, by negotiating the best price, one can lower it down further. You can save money by planning short-term or seasonal campaigns. Pricing is important because it affects profitability. Nowadays, audio-visual or only audio campaigns are also available. Your campaign depends on your business needs. These steps will help you in getting the best price for bus stop advertising.

10 Useful Tips From Experienced Digital Outdoor Advertising Veteran

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In spite of the immense popularity of other advertising mediums, the popularity of outdoor advertising is still high.However, the technological development has made it digital outdoor advertising. Billboard advertising, as it is popularly known, is everywhere. Due to the immense potential of branding impact, it is still a medium of choice.If you want to extract the maximum juice from it and want to be creative, here are ten amazing tips that will make it effective and productive. Keep the punch line crisp The rule of thumb is; keep the words limited to six. Why is it so? It is because you get hardly six seconds to read the billboard. Experts say that you can read maximum six words in this duration. Your billboard should be engaging, not distracting Even if viewers look at it for a few seconds, make sure your billboard is not distracting the riders. You want to lure them, but certainly, do not want to be the cause of an accident. Dont keep sky-high expectations Digital advertising display screens bring business benefits but they are always the secondary adevertising medium. Hence, there is no point in depending on them much You need to be a smart advertiser When you hire ooh advertising agencies, make the expectations clear. The digital outdoor advertising should leave a long-lasting impression.Let it be simple, catchy and easy to understand. Economy of scale works here You need to use digital advertising medium as a mass market medium. Reach as many people as you can. It may increase the cost if the area is widespread, e.g. Rural Marketing in Rajasthan. A picture worth thousand words It is very important to use visuals as it is an outdoor advertising medium. Since the digital technology makes it pretty convenient to use visuals, you should use the same. Dont be repetitive Make use of every inch wisely and correctly. Do not repeat the message in the visuals and the text. Sit with the creative team of the advertising company to make the content unique and effective. Bring a smile on the face of viewers Convey your message in such a manner that it brings a smile on the face of your clients. Logo should not oversize the message Undoubtedly your logo should be visible prominently. However, it should not overshadow the message. Check the readability The best technique to test the readability is to print the digital advertise on the size of a business card. If every letter of it is readable, then your ad will be visible.

What Causes The Audio Advertising on Bus Stations To Become a Trend in The Rural Indian Market

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Innovation is the essential element of advertising. Particularly, the rural market is more challenging and demanding than the urban counterparts. With the economic development, the rural consumers have become a significant contributor to the business. Also, their preferences and priorities have changed now. To get the maximum benefits, it is very much important that the marketing managers use methods that lure the rural consumers mind. Things that touch to their hearts should be used for marketing communication. With this backdrop, Vritti Imedia brought a unique and different channel, the Audiowala Bus Stand. It has become a trendsetter idea Bus Stand Announcement Advertising, is the idea that has done remarkably well in the past. Started in a few selected cities as the pilot project, today it is one of the strongest communication platforms that address over 250 Million people from 20 bus stands spread across five states. Isnt it an amazing thing that such a simple idea has been welcomed with such a great enthusiasm? Experts say that there are several reasons behind the popularity of Bus terminal Advertising in India by Vritti Imedia: Bus stands are the most crowded places in India because a bus is the most approachable and affordable mode of conveyance after railway. There are several rural areas in India where railway has not reached yet but the places are very well connected by bus network. Since the advertising and promotions are done using the centralized announcement system, it is quite easy to manage the things. Announcement system is heard carefully by the audience as it conveys important information about bus arrivals and departures, change in the route, delays, etc.; advertising messages get complete attention of the audience. Hence, the reach of the promotional message is excellent. The idea is amongst the best ideas used by any of the btl activation agencies in Mumbai. Since the crowd at the bus stand is ever changing (it is estimated that every half an hour there are new people on the bus stand); the message reaches to different people every time. It means, there is hardly any repeat audience which is a good thing from the advertising perspective. The popularity and effectiveness of bus stand advertising has been tremendous so far. No other Audio Visual Advertising Agencies in Mumbai has received so much acclaim as Vritti Imedia received from industry experts, clients, and even the critics.

Brand Marketing Ideas for Rural Audience

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It is impossible today to take the business to new heights without including rural market. Yes, once upon a time neglected segment of the Indian economy; today becomes the deciding factor. Marketing managers today spend a significant energy in deriving effective strategies that lure rural population. With highly charged innovation and creativity, today companies develop incredible ways of taking the products and services to the remotest located person.Yes, it needs a lot of research and analysis, but the results are overwhelming. There have been examples of brands that created history after reaching the high-potential rural consumer market in India. Here are some useful and impactful ideas to get the attention of the rural audience. Establish touch points Well, it is not an idea that needs huge resources. Today, technology helps in building effective virtual touch points if it is not possible to establish physical setup. Mobile phone penetration in India has been phenomenal, and smartphone usage in rural India is much significant than people think. In such scenario, establishing touch points would be an effective idea. Using the regional media Yes, it is more effective to use regional media in the rural market as people connect to the local language more than English or Hindi.It is important to get adequate coverage in the regional media to reach the target audience for better penetration. Promotion in the movie theaters is a brilliant idea in the rural market. Since there are predominantly single-screen theaters, the cost burden is quite low. Innovative companies such as Vritti Imedia thought a path-breaking idea of using bus stands for product promotion and branding. Since bus stands have enormous footfall in the rural market, it is possible to reach a large audience at limited cost. Influence marketing Though not popularly used, influence marketing could be an effective tool in the traditional rural market. In spite of the influence of electronic media and other new-age tools, people have a great faith on the personal experience. Influencing buying decision by making use of heads the consumers believe is useful and effective. Many companies create a strong user base that acts as catalysts for further sales. Using these tools cleverly and integrating it with further effective ideas of amplification, brands, and services can establish a good rapport amongst the rural consumers. As the rural segment becomes a deciding factor, it becomes all the more important not to ignore it anymore.