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i-Media Updates

10 Points To Remember While Planning Any Rural Marketing Campaign

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Running a business is a challenging task in the competitive scenario today. You have to be always on the toes to understand the needs of your customers. When you design a marketing plan for your brand, company or product; it is very much necessary to cover the urban and rural markets separately. Both segments are different in many ways, and a common strategy doesnt work. For innovative rural marketing campaigns, you need to put special efforts. To make their task simple; the article talks about 10 points that will help a lot. Planning is the key aspect Of course, planning is the heart of building a master plan for a marketing campaign but it is furthermore critical here. Designing rural advertising strategies need profound groundwork and scheduling of tasks. Be a little bit conservative It is quite unlikely suggestion to marketing managers because they are always aggressive. In the rural marketing strategy, one has to think about the unexpected hurdles or twists because of the unpredictable nature of the rural market. Keep the communication channels open As the marketing manager, you should have a close interaction and dialogue with your team members. Get updates about the finer points of the strategy. Prepare checklist Make a checklist and keep it updated. Document each and every action and follow it up well. Systematic working is the key to success. Slow down your pace whenever necessary As mentioned earlier, rural marketing is not a game of pace. You need to slow down at times to implement a campaign. Or there is a need to change the strategy completely. Gather as much knowledge as you can The more you understand it, better is the marketing strategy. Rural activation agencies india must know about the market, demographics, audience, etc. It is a different ball game altogether The rural marketing campaign is different from others. Understand the nitty-gritty of it. Respect the difference between the rural market and others. Keep the finger on the pulse of expectations You should know what your customers want? Their preferences and satisfaction levels are different. You need to understand what they want. Information is very important In the modern era, information is incredibly important. When you design marketing strategy for rural marketing of fmcg products, make use of every bit of information. A holistic approach is needed Every aspect of your rural market strategy should be emphasized. Content, selection of right medium, touch points and advertizing; all are important.

RSRTC is going to organize Asthma Camp for drivers, a positive effect of Vritti Imedia

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By, Rajender Chhabra When important announcements are made in public places, they become a necessity after some time. People get used to it and use the same for public welfare. Vritti Imedia started automatic announcement system on the bus stands. It started with the idea of promoting brands and products, but it has become a useful medium. Recently, Shri Navkar Hospital of Jaipur used the public announcement system of Vritti Imdeia to create the awareness of their services to the masses. Shri Navkar Hospital is one of the renowned centers for Asthma and Respiratory Problems in the state of Rajasthan. The campaign was focused on the various treatment methods and their effectiveness. The announcement made a great impact amongst the staff members of transport companies. They contacted Dr Manish Jain, Director Navkar Hospital and discussed their problems. They were diagnosed and treated for the same. As people got benefited by it, there was a big surge in the number of patients visited the hospital. Rajasthan State Road Transport Corporation is planning to arrange a camp for the treatment of Asthma and Respiratory Problems at the Sindhi Camp Bus Stand of Jaipur. Dr Manish Jain informs media about it. “We used the announcement system set by Vritti for one month to test the effectiveness. We were overwhelmed to see the impact of it. Our message reached to almost 100% audience, and they showed a tremendous interest in it. We saw a big surge in the number of patients from the rural areas. They were treated with the best methods.” “Drivers of the state transport buses are required to drive in the rural areas where the quality of the road is not up to the mark. Over exposure of dust and smoke causes all sorts of respiratory issues, including Asthma. It is the reason; the majority of patients are drivers by profession. We got the information that there are many such patients who are not able to attend the camp because of their professional commitments. Hence, we are planning to repeat it very soon. Even the senior officials of RSRTC also insisted the same.” Dr Manish Jain told that the public announcement system set by Vritti is not just a medium to promote brands or do marketing activities, but it is a wonderful mode of communication. Not only RSRTC staff, but it can benefit to the masses in future. (As informed by Dr Manish Jain, Director, Shri Navkar Hospital and Shwaas Center, Jaipur)

Successful execution at Kumbh Mela-Nashik delivers WOW moment for Vritti at WOW award 2016

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WOW Awards have positioned themselves in the area of admiring marketing initiatives and advertising. It is a truly global platform with a focus on Asia and India in particular. WOW awards are special and follow very high standards, as they look at all aspects before deciding the winner. The latest award function held on 23rd to 25th June in New Delhi Aerocity was a mega event with a series of conventions, expos, workshops, and seminars. The galaxy of speakers (more than 100 from different parts of the world) marked the occasion. Vritti Media bagged two silver awards in the Experiential Marketing Category consisting of Small budget on-ground promotion of the year and Rural activation of the year for sales volume. Both the awards are given for the activities done in the Nashik Kumbh Mela last year. While the first award is for their client Goodknight FastCard and the second one is for Emami Navratna Oil. Mr Rajesh Radhakrishnan Director Sales and Marketing of Vritti informs For Vritti Media, it was a precious moment to get awarded with two silver medals in experiential Marketing category. It is quite difficult to win an award in WOW Awards because the competition is quite tough. The nominations are at par with standards, and the winning margin is quite thin. We feel greatly honored by receiving two silvers. It is like winning a medal in the Olympics. It is quite creditable to win awards for activities done during the event where enormous crowd comes. These awards underline the capabilities of Team Vritti of handling big events in a grand way.

Vritti Solutions bags sixth consecutive Media Owner award at OAA

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Outdoor Advertising Convention or OAC 2016 is a reputed platform where OOH practitioners from all apsects of OOH Advertising business including brands, media owners and agencies interact and share thoughts. The prestigious event was held in Gurgaon last week. 18th June was the special day when Hyatt Regency of Gurgaon hosted the most prestigious Outdoor Advertising Awards (OAA) function. A galaxy of outdoor media legends marked the occasion where the brilliant performers were honored. The glittering function turned out to be a moment of immense enthusiasm for Vritti Solutions as the announcement of winning Media Owner North Zone. The team of Vritti Solutions received the award in the presence of global and Indian OOH media owners, brand marketers, OOH agencies, government officials, local administrative authorities, and media personnel. The occasion was also graced by senior OOH Industry professionals, suppliers, and printers. It was a splendid moment for Team Vritti Rajesh RadhaKrishnan Director of Sales and Marketing Vritti Solutions couldnt hide the elation while describing the amazing performance of his team, As they say winning becomes a habit, it is certainly true with us. This is the sixth consecutive time we bagged the award. From the year 2011 till 2014 , we won Media Owner West Zone award. In 2015, we were declared Media Owner South Zone and this time it was the turn of being declared as Media Owner North Zone. I am really overwhelmed with the incredible performance by each member. I dedicate this award to my great team that doesnt leave the smallest room for failure. It is a moment of triumph, and a grand celebration is on the cards. Nevertheless, it also puts an immense responsibility on our shoulders. We will have to raise the bar further and break our own records. I know that each one in my team will relentlessly work for it. With such a brilliant people in the fleet, it is not a big deal. He boasts. The kind of dynamic industry we are into, sustaining performance is a great challenge. However, we could do it by great teamwork and eagerness to perform better. The same qualities will drive the success in the coming years, he concludes. Setting a new record is easy, but repeating the same performance is quite tough. However, Vritti has made it possible for six consecutive times. It is sure that there will be many new records set by this talented team, looking at the enthusiasm and determination. Innovative ideas, meticulous planning, and flawless implementations have been their key differentiating elements.