i-Media Updates
3 Gold and 1 Silver award at ACEF trigger celebration mood at Vritti iMedia
Winning an award is a splendid moment for every organization. It not only boosts the confidence level but also brings great enthusiasm and positivity. The effect gets doubled when the recognition comes from an internationally recognized agency. Vrittii Media enjoys the moment of pride in the recently held Asia Pacific Customer Engagement Forum (ACEF) awards on 29 th April 2016. PRO of Vittii Media shares the details in a press conference. We are proud of our team for the splendid performance that grabbed 3 Gold and a Silver award in the ceremony. Since the award is given by ACEF, the largest community of customer engagement and advocacy professionals in Asia; the importance and significance of it increases further. ACEF recognizes innovative and creative efforts in the fields of brand promotion, customer engagement, and execution. The selection criteria are quite tough and challenging. A wonder moment of achievement for the team Informing about the achievements of Vritti Media, she says, Team Vrittii performed remarkably this year and the efforts were well-recognized in the event. The importance of these awards enhances further by the fact that they cover two primary categories, BTL and Events and Promotions. Both of these categories are the toughest one. GoodKnight FastCard activity conducted by us in Pandharpur got the Gold Medal under the main category BTL and sub-category Creativity. The campaign was for our esteemed client Godrej Consumer Products. The same campaign received a Gold Medal under the category of Events and Promotions as well. For Godrej Consumer Products, we received Silver Medal also under the main category BTL and sub category Innovation. It was for GoodKnight FastCard activity during the Kumbh Mela. Another Gold Medal was given for another client Emami Limited. PRO of Vritti iMedia proudly mentions the feather in the crown. Our second Gold Medal was for Emami Navratna Tel Nashik Kumbh Mela activity for Emami Limited. ACEF recognized it the best in the category of Events and Promotion and the sub category of Innovation informs the PRO of Vritti iMedia. Why is ACEF award so significant? ACEF Award Ceremony is one of the biggest events, and it is undoubtedly an enthralling experience to get recognized there. It builds the status and reputation in the industry. The selection committee looks into three vital aspects; customer engagement, implementation and execution, and ROI. Therefore, only superior ideas can win. The sense of accomplishment for Vritti iMedia was quite evident on the smiling face of the PRO.
Vritti iMedia shows astounding performance in RMAI Flame Asia Awards 2016
Goodknight Fastcard Pandharpur 2015 Activity [youtube https://www.youtube.com/watch?v=J7TdDaPMM0o&w=560&h=315] Goodknight Fastcard – Nashik Kumbh 2015 Mela Activity [youtube https://www.youtube.com/watch?v=pQHknpNtQXY&w=560&h=315] Godrej No 1 Nashik Kumbh 2015 Mela Activity [youtube https://www.youtube.com/watch?v=XYfZVd4ZPwc&w=560&h=315] Emami Navratna Nashik Kumbh 2015 Mela Activity [youtube https://www.youtube.com/watch?v=MYYFCQBq5bI&w=560&h=315] GSK, Iodex Pandharpur 2015 Activity [youtube https://www.youtube.com/watch?v=h3G0P5MK0Lk&w=560&h=315] Syndicate Bank Ludhiana Activity [youtube https://www.youtube.com/watch?v=LmhSlE9KbZ4&w=560&h=315]
Vritti iMedia supporting Kannada Film Industry
Vritti Media is not only a successful marketing and brand promotion company but is has also shown a deep social concern and responsibility. It has been part of several initiatives that are directly connected to the social welfare. Offering facilities to pilgrims at Pandrapur is an example. The company is concerned about the roadblocks being faced by Kannada film industry nowadays. The economics of Kannada movie industry are not as strong as the other regional languages of South India. Hence, it cant compete with them in spite of producing good movies with superb storylines. Kannada cinema spearheaded parallel cinema once upon a time In the decades of 70s and 80s, Kannada cinema was considered the leader of the South Indian film industry. It successfully carried social reformation movement and produced movies that had meaning and message. There were stalwart actors, directors, and writers who took it to very high standards.However, a lot of water has flown since then and today the Kannada film industry is in a dreadful situation. It has been overshadowed by Tamil, Telugu and Malayalam film industries. Today, it becomes difficult to bring the audience to the movie theaters. Vritti shows a deep concern with it and the company is determined to bring back the glorious days. Audio Nildana promotes Kannada movies in the best way Vritti knows very well that communication is the crux of success in the rural market. In Karnataka, a bus is the most preferred medium of travel in the interior areas. Roads are very good, and Karnataka State Transport buses are quite comfy and luxurious. There is a large footfall in the KSRTC bus stands which makes them the best place to reach the masses. Audio Nildana plays promotions, songs and information about the newly released Kannada movies. It also provides informational content and segmented promotion of the retail market. Since the facility reaches to more than 100 bus stations of Karnataka, it is a greatly cost-effective mode of publicity. Audio promotions and song bits are played at widespread locations simultaneously experts rate it effective than FM Radio. A song will be played for two minutes, and it is expected to reach over five million people at a time. Interesting information will be broadcasted in between the songs so that the content keeps people engaged. It is sure that there will be further development in the coming years, and Vritti will add new and exciting things to promote Kannada film industry.
How is Vritti iMedia Successful Carrying Out Cost-Effective Rural Campaigns?
The success of a company depends on two important aspects, quality and cost-efficiency. As far as Vritti iMedia is concerned, it is successful on both parameters. It is a well-acclaimed company for incredibly effective rural campaigns at affordable rates. The successhas been astonishing so far, but it is not just fluke. It is the result of a well-thought and well-implemented modus operandi. What strategy does Vritti iMedia use to reach the rural audience? Media experts at Vritti iMedia know that the rural marketing is a different ball game where Media Company has to reach the users. Since approachability is a significant issue in the rural market, they used an innovative way to reach the maximum people at a time. Vritti iMedia a targeted bus stands because they are the transit points for people living in small towns and villages. Typically, the frequency of buses in interiors is low and people spend a considerable time at the bus stands. Thus, it is a wise and effective strategy. With the largest Digital Audio Network at the rural bus stands, it has achieved significant coverage and penetration. Vritti iMedia overcomes the hurdles of marketing communication Since there is a vast disparity in language, understanding, and intellect; achieving effective communication is a big challenge. Marketing experts at Vritti iMedia have worked at very micro level. For example, local dialect has been taken into account while designing media campaigns. AudioWala Bus Stand is a massive hit because of suchcritical analysis. Innovative 4C Strategy for an overwhelming success As the clich goes, it takes an hour to cut the tree, but six hours to sharpen the axe; a detailed planning is required for a massive success. Marketing gurus at Vritti recommend a unique 4C strategy for achieving success in the rural markets. Creating a separate Rural sales team (sub-vertical hired locally) to focus on the rural market. Customizing the products to meet specific needs of the rural markets. Channelizing the offers properly and create alternate channels for lead generation or sales Ex:- Rural Youth, Common service centres, e-chaupals, Rural BPOs and NGOs to be used for influencing or selling these offerings as partners. It will be over-and-above the conventional dealer-distributor model. Carving localized campaigns on the fundamental concept of Vritti iMedia, Think Local Act Local. No wonder, the company has kept the costs under control and reach the maximum people by spending the minimum money. Reaching 60K people using Audiowala Bus stand daily by spending Rs.600 is a miracle, indeed.