What do you think is the strongest sales point of your product/brand? Is it the Pricing, availability, quality or the way it is marketed?
90% buyers go for a brand/product that is marketed well. They prefer to choose a brand which is known and this comes through promotions and advertisements. Promotion of a brand brings credibility, trust and a desire to experience the product. So, how would you influence your target audience to believe that your brand is the best choice for them?
Companies are hugely focused on mass marketing the product. Mass promotion in India can reduce the marketing cost with an increased number of people targeted. Simply put, mass marketing is a strategy where the brand appeals to the whole market with the same broadcast message that will reach the largest number of people at the same time. Traditional examples of this kind of strategy would be television, radio, print and newer methods would be mass SMS, WhatsApp Messaging. The idea of mass marketing is to reach the largest possible audience at one go and influence, persuade or woo the customer into buying the product at the end. Audiowala Bus Stand is also a mass medium to promote your brand through attractive audio jingles. Imagine jingles playing in native languages and dialect, establishing a direct connection with your audience!
Advantages of mass promotion on bus stands are…..
- Captive audience with high attention because promotion is amidst the bus arrival and departure announcements
- Combination of sampling and purchasing during wait time for buses is possible
- A great way to reach out to the rural audience who are not tech savvy
- Most cost effective platform for mass promotion
- Getting newer segments of customers
- Fewer resources invested by the brand in terms of budget, time and personnel