vritti

Advertising in Rural & Urban

Advantages of Mass Promoting your Brand in India

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What do you think is the strongest sales point of your product/brand? Is it the Pricing, availability, quality or the way it is marketed? 90% buyers go for a brand/product that is marketed well. They prefer to choose a brand which is known and this comes through promotions and advertisements. Promotion of a brand brings credibility, trust and a desire to experience the product. So, how would you influence your target audience to believe that your brand is the best choice for them? Companies are hugely focused on mass marketing the product. Mass promotion in India can reduce the marketing cost with an increased number of people targeted. Simply put, mass marketing is a strategy where the brand appeals to the whole market with the same broadcast message that will reach the largest number of people at the same time. Traditional examples of this kind of strategy would be television, radio, print and newer methods would be mass SMS, WhatsApp Messaging. The idea of mass marketing is to reach the largest possible audience at one go and influence, persuade or woo the customer into buying the product at the end. Audiowala Bus Stand is also a mass medium to promote your brand through attractive audio jingles. Imagine jingles playing in native languages and dialect, establishing a direct connection with your audience! Advantages of mass promotion on bus stands are…..

How can Audiowala Bus Stand help in Creating Environment Awareness?

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Any authorities or law cannot completely resolve social problems. It has to be resolved through ‘awareness’ and that too, on a grand scale. If you wish to see faster results, then a mass awareness platform is ideal for disseminating information. Audiowala Bus Stand, India’s Largest Digital Audio Network, is a mass awareness platform for disseminating information helpful for solving social problems in India. India has had hundreds of social problems for ages. With time and awareness, social problems are being resolved. However, one problem is taking a lot of time to get resolved- environmental issues. It is challenging for any medium to cater to a vast population for giving out impactful information and promising to make a difference. Vritti iMedia’s unique media property, Audiowala Bus Stand is apt for creating social awareness like environmental issues. Audiowala Bus Stand is a media property located on the bus stations, where lakhs of people are present daily. A mass awareness campaign has the potential to be more successful if conducted in mass places like bus stations. Awareness programs generally do not have a substantial budget. Hence, Audiowala Bus Stand is an affordable platform for any such cause- Only 1 Paise Per Person. The messages need to be appealing. The audio jingles played at the Audiowala Bus Stands are poetic and rhythmic, having an appeal to grab the attention of the travelers. Social messages need to be promoted subtly for better retention. Audiowala Bus Stand gives a golden opportunity to promote these messages between bus arrival and departure announcements. Audiowala Bus Stand gives the scope of communicating in the native language and dialect to increase engagement, establish an emotional connection, and create more impact. This World Environment Day, Vritti iMedia is on a mission to create awareness for protecting the environment. Vritti iMedia, a mass media arm of Vritti Solutions. Audiowala Bus Stand focuses on reaching the masses in the rural and semi-rural regions of these 7 states of India- Maharashtra, Karnataka, Goa, Haryana, Punjab, Himachal Pradesh and Rajasthan. To know more about Vritti iMedia and its Audiowala Bus Stand, call us at +91-9561068555.

Understand Rural Marketing Ideas Before You Regret

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Experts say that execution of any plan requires a solid groundwork and systematic execution. The rural marketing campaign is also not an exception. When you want to spread a good word about the product or service of yours to the remote rural villages and towns, the utmost focus should be on every aspect of the campaign. When you hire a marketing agency to come out with innovative and unique rural marketing ideas, there are quite high expectations about their capabilities. As a result, you approve the very first idea that is discussed in the meeting. However, it doesnt come out to be a great idea. What could be the strategy to avoid such a disappointing situation? Here are some points that may help. Be a little conservative People want to become experimental while exploring new marketing ideas whether for rural marketing or urban. However, experts suggest that conservatism could be a useful approach. It is nothing but considering the possibility of future loss. Many rural marketing companies in india talk about the likely hurdles that might show up in the journey. When you are prepared to combat the hurdles before the kickstart, you dont lead into a troublesome situation. Be the part of the planning process Even if you hire one of the most promising rural activation agencies India, do not exclude yourself from the planning process. At the end of the day, you need results. Unless there is an interactive communication between the client and the marketing agency, the idea cant create any impact. It is not enough to just understand the idea, but it is equally important to keep a checklist of what all is expected from it. Rural marketing is very different from the urban marketing In the earlier days, the rural marketing didnt even exist as a concept also. The rural market was taken for granted. However, in the modern times, it contributes a big chunk in the revenues. Therefore, marketing managers pay a good attention towards deriving effective and right marketing strategies. A marketing campaign aims to deliver a message about a product, service or brand to the audience. The more effectively it is delivered, the better is the throughput. Therefore, it is imperative that the client should also actively participate in the conceptualization process. To design innovative rural marketing campaigns, there should be a perfect blend of creativity and practical approach.

THE RIGHT PLACE FOR ADVERTISING AT THE RIGHT TIME-RURAL ADVERTISING!!

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No matter how excellent thought backs up some form of adverting, if it is not placed at the right time and at the right place, the entire effort goes in vein. And when it comes to positioning campaigns for advertising in rural areas, the challenge is unbelievably huge. Every business which is offering consumer goods and services wish to get hold of consumers and buyers in rural areas in India. The reason is simple, more than 75% of the entire population inhabits in rural parts. Despite of huge chunk of population that could be catered remains disconnected due to ineffective rural advertising in India. Like mentioned before it is one big challenge which is waiting to be taken up and get converted in to a profitable affair for both the parties. On one hand the consumer will benefit from the new aged and useful products and services & on the other hand the businesses will see an impressive rise in the revenues. We at Vrittimedia, understand the current scenario and indulging in mind wrecking sessions to create some effective and competent ways of advertising in rural India. Traditional form of advertising gets a modern twist We have closely looked through the reasons that are making certain types of rural promotion ineffective. And thus with a team of experts and creative people we decided to give the traditional forms of advertising a makeover. When the traditional medium will team up with advance thought plan and flawless execution will take the scope of excellence to a greater level. Mike announcements amalgamate with audio Wala bus stand: Announcements over a mike has been age old way of advertising, we took a step upon and launched Audio Wala bus stand. State buses are one of the favoured modes of transportation for rural population. And footfall recorded at the bus stand is humongous, thus continuous advertising announcements along with the general announcements in the local language proved would catch attention of lot of rural people, thus chance of missing on the announcement is completely ruled out. Traditional display of advertising comes alive: We have taken our campaigns in the interiors of the rural areas. Various canopy & kiosk along with a product display is set up. This is beneficial in educating them about the product and how to use it. Various games are organised and various attractive gifts and prizes are given. Also free samples, discounts coupons are distributed.

What is going to be the Future of Rural Advertising in India?

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As you sink deeper and deeper into the wealth distribution and marketing potential, you reveal that there has been a remarkable development in the rural sectors. Villages in India in the contemporary times are far more different than the earlier times. Now, rural markets are equally exciting, and people who live in villages are also skeptical like their urban counterparts. Rural market in India brings unlimited opportunities due to the massive economic and educational development and increased awareness. It is the reason; big and small companies target rural markets with unparalleled business models. As they realize that the rules of the game in this market are completely different, they feel the need of designing specialized campaigns for advertising in rural india. Increased literacy rate made the scenario further challenging The literacy rate in the remote areas, villages and small towns reach almost 70 percent. Since people are more literate, they throw more challenges in front of the rural marketing companies today than the earlier times. Earlier they required very little time in designing marketing strategies. Today, they are forced to adopt new business models for communicating the features of their products or services to the customers. They need specific, targeted strategies to meet the requirements of this sector. A rural promotion program today needs to be precise and unambiguous. What is hidden in the future? A lot of efforts are being made by the government to uplift the rural sector. Since there is a great focus on the all-round development, everything from infrastructure to sanitation and electrification to communication facilities will undergo a massive change. It is needless to say that rural activation agencies india are also supposed to change quickly to the changing scenario. They need to adapt to the new situation quickly. As the income graph increases, there is a proportional increase in the disposal income as well. Hence, rural consumers are highly potential buyers today. Strategies for rural advertising in india must keep into consideration. Spike in the growth has just triggered, and it will rise in the future Very soon, rural India will surpass urban areas in terms of market potential. Hence, every aspect of marketing should gear up for it. From advertising in rural areas to branding and promotional schemes to supply chain management; everything requires a fresh perspective. Every leading rural marketing agency such as Vritti Imedia is getting ready for the show.