vritti

Advertising in Rural & Urban

10 notes keep in mind when doing rural marketing

Advertising in Rural & Urban, advertising in rural india, rural advertising, rural marketing, rural marketing agency, rural marketing companies, rural promotion / By

You need half an hour to cut the tree, but you need six hours to sharpen the axe, the adage is relevant in every situation. rural marketing agency is also not an exception to it. When you derive an effective strategy for the market, it is critically important to look at some salient features. Know what the audience is interested into? Preferences of rural consumers are different from urban ones. One size doesnt fit all; rural marketing agencies in india need to work from the grass root level while designing the campaign. Dont proceed without valid data points. Gather in-depth knowledge about the market sentiments, consumer psyche, product distribution and pricing. Marketers must pay attention to the way things will be communicated to the consumers. Spend some time in making an understanding of the particular market. If the product or services are being launched for the first time, then this point is further critical. You must understand that it is a different ball game. The rules are different here. Dont treat is just another market segment. The more you get into it, better will be the result. Look at the rural marketing strategy as the whole. You should work simultaneously on market development strategy, campaign, distribution, or rural marketing events in india. The overall impact will be effective. Look at the market from a long-term perspective. There is immense potential in the rural market, and the effectiveness of your strategy will decide how successful you will be in grabbing the attention of people. If you are one of the best rural marketing companies in india, then dont forget to include the client in every stage of planning and execution. The final say has to be of your client. Prepare a checklist. It is critical for the success of the strategy. Checklist makes sure that you do not forget anything in the execution process. Dont get disheartened by the initial lukewarm response. May be you need a little bit tweaking here and there. Rural consumers take some time to appreciate a product or service, but they are highly responsive once they get an idea about it. You neednt be extravagant while deriving rural marketing strategy. It is possible to come out with flying colors by adapting a conservative approach. These points help in taking your company new heights of success in the rural market. With a sound groundwork and well-planned execution; you can be the role model for others.

Five little changes that make big difference to rural marketing

Advertising in Rural & Urban, advertising in rural india, rural advertising, rural marketing, rural promotion / By

Rural India shows a promising future for companies who want to make a distinguished position in the marketplace. It is a huge market with an immense potential. However, it is equally true that using the same age-old marketing gimmicks will not bring any good results. Here are five little changes that will make a big difference. Explore the potential of female consumers Unlike the past, women consumers have started playing a significant role in the rural market. They are ore empowered now, and the paying capacity has also increased a lot. With the increase in the paying capacity and enhanced awareness, they are major contributors to the economy. When a company wants to explore the potential of rural marketplace up to the fullest extent, women consumers need a separate focus. Speak their language Is your product communication is a generic one? Then you shouldnt wonder about the lukewarm response from the rural markets. Experts say that it is a common mistake committed by marketing gurus. Promoting the products in the local language establishes a better communication. People relate to the product better. They feel that the product is for them. Studies substantiate that campaigns designed in tune with the understanding of rural consumers did miracles. Product design according to the market segmentation Experts say that a little tweaking in the product specifications to suit rural condition makes it a great hit. There is a big difference in the lifestyle and mentality between rural and urban segments. For example, a refrigerator in the rural India is considered a way of keeping cooked food and milk fresh. Also, it should not only save electricity but also sustain long power cuts. A brand that offers the aforementioned qualities would be the hot cake. Strengthening the distribution channel A brand that taps the local channels of distribution makes wonders in the rural market of India. Coca-Cola and Lays or Uncle Chips are the success stories. They tapped the local grocery stores, pan shops, and roadside hotels and dhabas to keep their products. Today, these companies have the largest penetration in the rural India. In case of expensive products or consumer goods, it is the best thing to tap the most favorite shops in the town. Adding a pinch of patriotism Making a direct or indirect reference with the spirit of India gives a great boost to the appeal in the rural markets. There have been case studies where products showed a remarkable performance after associating with the patriotic feeling.

No more ‘PAKAAU’ bus stations!

Advertising in Rural & Urban, i-Media Updates / By

Posted by Missing Billi ‘Mera Bharat Mahan… Sau mai se ab Sau honge entertaan’ There were times when people were less, demands were less and options were nil. But with another century added to our existence, things have seemed to change drastically. The development, the demands and the need for a change are all together responsible for the kind of India that we are living in today. From Hindustan to Bharat to India, it has been a long journey towards development. What development are we talking about here? The development that we are talking about is the Bharat i.e. the rural and semi-urban part of the country which is turning into India i.e. the fast developing part of the country. Understanding the increasing needs and demands in the rural and semi-urban areas, marketers are compelled to draw newer marketing strategies that will help change the current state of Bharat into a better, newer and developed India. Vritti iMedia have designed a new tool is called as the Suddha Desi Auzar that uses public announcement systems at the bus station to communicate with the masses living in Bharat in a way that educates them and at the same time entertains them too. This tool creates the much needed awareness about products that can help the masses improve their lifestyle. The awareness referred here is created by using jingles and rhymes made in simple and understandable language that the people at the bus stations follow. This in way happens to be entertaining to the bored commoner at the bus station. These steps have helped the bus station in the rural areas to be entertaining and informative at the same time.

Infinite chances, Definite safaltaa

Advertising in Rural & Urban, rural yatras and jatras / By

Posted by Missing Billi ‘Log nachu kirtanache rangi, Vritti dnyandeep lavu jagi’ (People Will dance to the tune of kirtan and Vritti will light the lamp of knowledge to them) India is home to many cultures and there are numerous festivals and days which are celebrated 365 days of the year. One such example is the Pandharpur wari which is a pilgrim on foot that takes place every year during Ashadi ekadashi i.e. June-July as per the Marathi calendar. Millions of people from rural to semi-urban to urban areas of Maharashtra take part in this yatra to praise Lord Vitthal on the auspicious day. What could you best think of doing with such an audience? First of all, to have such a mass gathered at one place going in the same direction is like a cherry on the cake for all the marketers looking for huge audiences. This could be one of the best places to carry out marketing activities and penetrate premium goods in these rural and semi-urban areas. And with the kind of development that India is seeing today in the rural and the semi-urban areas, it is pretty obvious that a good outcome can be achieved. Vritti has understood the scenarios in the Indian market and have accordingly planned steps towards marketing in these areas. For the past years Vritti has been actively pushing products like the TATA swatch water purifier, Good Knight coils and many such premium products in these areas taking a leap towards developing India. Along with using strategies like distributing pamphlets, brochures and booklets, installing stalls, mobile stalls, putting up hoardings & banners; they have also brought about a change in the way rural marketing can be done. They have innovatively created the tool for mass communication in these rural and semi-urban areas which they call it as the ‘Suddha Desi’ tool. This tool uses the public announcement systems at the bus stations to advertise premium products with the regular bus schedules. This in a way creates awareness about the products that can be useful for people in these areas and for the marketers willing to promote their products in these areas.