vritti

rural yatras and jatras

Fattack se Furr, GoodKnight Fast Card offers instant relief to the Warkaris

rural yatras and jatras / By

Good Knight Fast Card carries good reputation due to its incredible speed of repelling troublesome mosquitoes, responsible for Malaria and Dengue. Where other mosquito repellent products take some time, Good Knight Fast Card is pretty fast. The catchy and engaging punch line Fattack Se Furr (vanishes instantly) underlines the speed of the result. GoodKnight Fast Card uses the opportunity for creating a mass brand awareness program by offering an immediate resolution of the problems faced by pilgrims during the Pandharpur Wari. The objective is to resolve the issues with an incredible speed so that it justifies the tagline of the product, i.e. Fattack Se Furr. the majority of people, come from the rural areas where mosquito outbreak is a major issue during themonsoon season. Therefore, it makes more sense to create the brand awareness in the PandharpurWari. What is the entire brand awareness program? Since the pilgrimage continues for 21 odd days, the brand awareness program gets sufficient visibility. Aspecialized First Aid van is designed for maximum visibility during the event. The van is equipped withinstant relief and treatment of most commonly occurred ailments during the pilgrimage. The van runsalong with the Wari proceedings, and sufficient noise is created to make it as popular as possible. Since the van offers quick relief to people, people dont look at it from the brand promotion perspectiveonly. Pilgrims establish an emotional connection between the people who attend their problems. Why is GoodKnight Fast Card appropriate product? Since Fast Card is established in the market as one of the fastest mosquito repellents, pilgrims can relateit very well because the First aid treatment offered to them provides immediate relief. The van alsoeducates people about the dangers of mosquito bites and the easy methods of getting rid of mosquitooutbreak. Pandhapur Wari is an event that is equally popular across the geographical and social boundaries inMaharashtra. It is the event of everyone and not restricted to a particular class, caste or cluster of thesociety. It is one of its kind programs organized during one of the mega events in the state. Using thepilgrimage to establish a brand is a smart move indeed.

Pandharpur Wari becomes an ideal occasion to reiterate pain-relieving capabilities of Iodex

rural marketing, rural yatras and jatras / By

Gyanba Tukaram and Mauli Mauli are perhaps the most uttered words in Maharashtra during the Wari period. The famous 250 kilometers walk that crosses the length and breadth of Maharashtra isnt just a religious procession, but a huge social event. It shows the great respect and intense belief in Vitthal, the most beloved deity in the state. People dont leave any opportunity of being part of this highly praised event. The 21 days procession of Pandharpur Wari becomes one of the best ways of establishing brands and products. Marketing brains come out with innovative and interesting ways of establishing products and services without hampering the religious and cultural setup of the prestigious event. GlaxoSmithKline Consumer Healthcare, one of the leading healthcare companies, brought a highly creative idea of Iodex Massage Van last year. The concept was greatly appreciated by everyone because of its utility and direct mapping with the event. The history repeats itself The overwhelming success of the campaign last year was so encouraging that the team wants to acquire further heights of success this year. The biggest cultural and religious event in Maharashtra will be used as the platform for customer activation in a contextual manner. Since the pilgrims cover approximately 250 kilometers distance in 21 days, it is a tough task indeed. Since Iodex is already an established brand for quick relief from all kinds of pains, the catch line is just perfect in the context of Pandharpur Wari. Badan Dard ka Expert, Sirf Iodex is the punch line which means Iodex is the best remedy for every kind of body ache. When people walk almost 12 to 15 kilometers every day, it is very obvious that the majority of them face back pain, pain in the calf muscles or headache. What does the Iodex brand campaign do? The campaign offers 12 branded vans that accompany the Pandharpur Wari from the first day to the day procession gets over. The well-equipped and well-branded vans offer instant relief from pain and discomfort to the pilgrims. The procession that claims attendance of more than two million devotees every year is the biggest and brightest opportunity to showcase Iodex, the best pain reliever brand in India. Other than vans, massage tents offer free massage to the pilgrims. These well-branded tents serve pilgrims during the breaks or night to rejuvenate and make them ready for the next day. Pandharpur Wari is an event of international stature where brand establishment brings an incredible identity.

Infinite chances, Definite safaltaa

Advertising in Rural & Urban, rural yatras and jatras / By

Posted by Missing Billi ‘Log nachu kirtanache rangi, Vritti dnyandeep lavu jagi’ (People Will dance to the tune of kirtan and Vritti will light the lamp of knowledge to them) India is home to many cultures and there are numerous festivals and days which are celebrated 365 days of the year. One such example is the Pandharpur wari which is a pilgrim on foot that takes place every year during Ashadi ekadashi i.e. June-July as per the Marathi calendar. Millions of people from rural to semi-urban to urban areas of Maharashtra take part in this yatra to praise Lord Vitthal on the auspicious day. What could you best think of doing with such an audience? First of all, to have such a mass gathered at one place going in the same direction is like a cherry on the cake for all the marketers looking for huge audiences. This could be one of the best places to carry out marketing activities and penetrate premium goods in these rural and semi-urban areas. And with the kind of development that India is seeing today in the rural and the semi-urban areas, it is pretty obvious that a good outcome can be achieved. Vritti has understood the scenarios in the Indian market and have accordingly planned steps towards marketing in these areas. For the past years Vritti has been actively pushing products like the TATA swatch water purifier, Good Knight coils and many such premium products in these areas taking a leap towards developing India. Along with using strategies like distributing pamphlets, brochures and booklets, installing stalls, mobile stalls, putting up hoardings & banners; they have also brought about a change in the way rural marketing can be done. They have innovatively created the tool for mass communication in these rural and semi-urban areas which they call it as the ‘Suddha Desi’ tool. This tool uses the public announcement systems at the bus stations to advertise premium products with the regular bus schedules. This in a way creates awareness about the products that can be useful for people in these areas and for the marketers willing to promote their products in these areas.