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Advertising in Rural & Urban

Understanding the rural consumer is also important for rural marketing

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The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and ways of luring customers. They cant remain confined to the good old practices. You will be amazed to know that so many rural marketing companies in india emerged that focus on purely villages and small towns for establishing marketing strategy. Since the clich Customer is the king holds true with the rural consumers also, marketing managers need to spend time in understanding their choices and preferences. Brand loyalty? Come on; it is a good old story! Gone are the days when rural customers preferred brand to the product category. For them, Colgate was the only toothpaste and Dalda was the only hydrogenated oil. Today, they do not restrict them to a brand but want to experiment and test. They are keen to develop their personal brand preference instead of getting influenced by someone. Cost may not be a limiting factor for them, but cost-benefit ratio is an important aspect. They are ready to spend high provided the product gives them excellent return. Rural marketing agencies in india change the marketing strategies to get aligned with the paradigm shift in the thinking process. Studies reveal some interesting facts In fact, the consumers of interior villages and small and medium size towns have become more complex than the urban counterparts. There have been several studies undertaken to understand the rural consumer behavior by business management schools. In a study, researchers conducted tests across ten states in India to know about 20 popular categories of consumer products, e.g. beauty products, biscuits, cereals, food products, etc. The basic idea behind the study was to come out of prototype thinking and to stop looking the whole rural market uniformly. The study revealed that people of each state showed different opinion about the product and their preferences were also different. It means, today it is impossible to make a universal strategy. Even the rural advertising in india also has to be specific to a state or geographical region. Today a company that offers services for Rural marketing in Maharashtra need to think separately for Madhya Pradesh even if it is the neighboring state. That much complexity has been added to it!

Rural Yatras and Jatras A mode of rural marketing

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India is a land of diversified cultures. It is an enormous melting pot of religious beliefs, customs, and traditions. Religious events, melas, jatras and yatras are our cultural identity. They are going on round the year in different parts of the country. Typically, a jatra or yatra is a religious event where thousands of people gather at a particular place with a specific religious reason. They come together, celebrate the event and disperse. Some of these events such as Kumbha Mela or Simhastha have a nationwide importance, and the participation is in millions.No wonder, marketing managers find these events highly lucrative. They conceive and implement a series of campaigns that grab the utmost attention. It is a cost-friendly and effective strategy Since you get an enormous crowd in the melas (or Yatras or Jatras), it is a great idea to get incredible publicity by spending less. From the branding perspective to visibility and product promotion to social awareness, it is a superb opportunity. Vritti iMedia is a well-known digital media marketing company and advertising agency that has understood the importance of these events. It has specifically targeted the annual religious festivals that take place in the interior and rural areas of our country. Since there is a huge potential in the rural consumer market, it is highly important to connect to the rural customers in the way that appeals them the most. Targeting these religious occasions would be highly imperative and rewarding. You connect well with the consumer When haats, melas, and jatras become the conversation points, you intercept with the audience quite well. We can compare it with the exhibitions or branding events happening in the huge malls and shopping centers around. Each congregation point gives you the opportunity to interact with a different audience. When marketing managers do homework before launching the campaign and get the pulse of it, the results are outstanding. If the event largely attracts women, then the campaign has to be different. Size and demographics of the audience play a pivotal role in deriving the marketing strategy. Competition becomes tougher and tougher The rural events no longer remain an unexplored niche. There is quite tough competition because everyone has realized the potential hidden beneath. No wonder, Mela Authorities keep on increasing prices and branding space year after year. Mela events become high-profile marketing events where brands battle for maximum bandwidth. It is a paradigm shift in the Indian marketing scenario in the past few decades.

No Language Restriction for vritti imedia to connect rural India

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Connecting rural India no longer remains a matter of choice but it the need of the day today. Since there is saturation in the urban market, profitability ratio shows a decline year after year. On the contrary, the rural market shows a promising future due to the economic development and increasing awareness. Rural consumers are more conscious about the lifestyle today, and they dont hesitate in spending high. It is quite obvious that separate rural advertising strategies are being developed to trigger the buying instinct. Big, small and medium-sized companies are busy in conceptualizing ideas that will work well. Vritti Imedia is one of the leading companies in the niche. It has proved the excellence by launching marketing strategies that created history. Each of the projects handles by them got tremendous success. Vernacular, the winning strategy Experts who know the tricks and knacks of consumer behavior in India put emphasis on the need of developing campaigns in local languages or dialects. They feel that rural marketing companies in india should speak the language of the masses if they want to reach to the heart of rural consumers. Marketing companies find it dauntingly challenging to develop strategies in the vernaculars. However, for Vritti Imedia, it is as simple as ABC. Since they have immense expertise in developing ideas using local languages in the past, developing a new idea isnt a big deal for the creative team. Track record so far Vritti Imedia has experimented vernacular marketing campaigns to attract rural consumers in the past while managing advertisement in rural areas, and the results were outstanding. Whether it is the much acclaimed Audio Wala Bus Stand initiative or campaigns during Kumbh Mela or Wari in Maharashtra; the preference was always to the local languages. Since the majority of people understand what is being conveyed, connect is much better. Vritti Imedia is amongst the leading rural marketing agencies in india that use local languages and dialects quite frequently. Since the products are targeted to the audience that belongs to the interior towns and villages, use of local language is inevitable. The local people are not familiar with English. Vritti could grab the attention of a large crowd by developing brilliant ideas that lured local people. They have a team of experts who know how to manage the things. The campaigns brought by them were highly effective and result-oriented. They made a huge impact in states like Rajasthan, Punjab, Karnataka, Andhra Pradesh and Goa.

Advertising & Sales Promotional Strategies In Rural Market

Advertising in Rural & Urban, advertising in rural india, btl activation agencies, Bus Stand Announcement Advertising, Bus terminal Advertising / By

Think back to when you were a child what was the face of a typical Indian village? Wasnt it very different from what you see today? Approach roads to the villages were pathetic. People were ignorant of what was happening in the bigger towns or cities. The gap between rural and urban living standard was quite wide. With an immense economic development in the country, we have 180 degrees change in the situation. We have better roads, better infrastructure, and improved literacy. Dont you think Indian villages are transforming? Yes, indeed they are changing! No wonder, marketing managers are forced to rethink and redesign advertising and sales promotional strategies for rural markets. Vritti  has done a remarkable work in the field of rural marketing. With highly innovative ideas and lucrative marketing strategies, it has benefited their clients tremendously. You need different marketing strategies even if rural and urban markets look similar Look at any of the rural markets, and you begin to notice that it is no way different from a typical urban market. Product display, promotional strategies, hoardings; all are identical. According to marketing gurus, it is important to conceptualize specific rural marketing strategies even if the Indian rural market has modernized in the past two decades. There should be specific and precise points of attraction for the rural population. Promoting products in the villages could be quite challenging if you dont move strategically. If you have multiple products in the same category, then the USP of every product has to be precisely explained. People dont perceive the difference categorically unless they are precisely made aware of it. Experts say that rural people get attracted to the direct advertising mode such as outdoor hoardings or wall painted advertisements. Since their lifestyle is quite different from urban people, they dont find much time to watch audio-visual media. Rather, they connect to the conventional mode of communication more. Radio is still one of the popular media because it is portable and doesnt depend on electricity. Language is still a barrier in the rural areas. In spite of the improvement in literacy, the get connected to the local language more instead of English. Hence, rural advertisements should always be vernacular. Marketing strategies that make use of fairs, local events or religious ceremonies become incredibly successful. Vritti iMedia has proved it in the past. Developing right marketing strategies can give big returns and profitability.

Distribution strategies for rural market

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Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model. Research indicates that only those companies could perform brilliantly that developed multiple distribution centers catering a limited geography. Thus, they can reach the consumers quickly. There is a better control on product promotion and distribution. A few essential things for effective distribution Focus on the local market is essential for a better grip on the situation. Since localized distribution hubs are supposed to cater a limited geography, they can work in a better way. All the stakeholders should be provided with adequate training. Yes, it is very much required because everyone has to be on the same page when you address the needs of rural consumers. Align your customers, vendors, and employees before you derive and implement effective marketing strategies. Tweak the product promotion and marketing tactics to the local needs. Since there is incredible diversity in cultures, traditions, and languages in rural India, the model has to be flexible and adaptive. Your company should make effective use of technology to reach the masses. Yes, there are ways to unleash the immense potential by thinking out-of-the-box ways of reaching people. Companies like Vritti iMedia have proved it. They made outstanding use of bus stands to promote products and services. Audiowala Bus Stand is a brilliant example of creative thinking and innovation. Service delivery is equally important. Marketing strategy shouldnt be limited to promotion and distribution only. Rather, it should be equally efficient when it comes to delivering services. Always remember that an emotional touch works excellently in the rural areas. Once the trust is developed in the product, it is important that you live up to it. Companies like Coca-Cola or Lays have proved it We have seen in the past that companies such as Lays potato wafers or Coca-Cola have backed up their products by the sound distribution network. Also, they used sustainable technology to increase the footprints in the remotest areas. They thought differently and performed brilliantly by overcoming the challenges. It is possible to repeat the success story if a company has enough determination to conquer new heights of success in the rural market.