Brand activation or BTL activation is something that companies put a significant effort into. However, at times, they do not get that benefit as they expect. What could be the reason behind it? Well, every marketing manager wants to run successful BTL activation, but everyone doesnt know how to do it proficiently? It is the …
BTL activation or Below The Line activation is a cost-effective and proficient way of interacting with a target audience or a particular gathering. What makes it special? Basically; btl activation ideas use strategies that are not routine ones. Moreover, they help in establishing a direct engagement with the customers for a short duration. Examples of …
5 ways How To Use BTL Activation To Create A Successful Business Read More »
Rural market is growing at great speed, and the more you delay in tapping it, the more opportunity is lost. Experts say that with the increase in the economy, the purchasing power of the middle and lower-middle class has improved.A big percentage of this potential crowd belongs to the rural areas. Consumption rate there is …
Rural Marketing It’s Not as Difficult as You Think Read More »
It is essential that the marketing managers delve the rural and urban markets separately. The strategy for Rural Marketing in Rajasthan may not work well in Mumbai. Why is rural marketing so critical? Here are some reasons. Rural India is no more a bunch of illiterate, underprivileged people. It is a mature, aware and literate …
15 Reasons Why You Shouldn’t Ignore Rural Marketing Read More »
In the world of marketing, the term BTL Activation is uttered quite often. Ever tried to understand what it is? Well, the word BTL is the abbreviation of Below the Line. It determines the task of having more one-to-one, direct connection with the customer. It also includes activities such as the distribution of handbills or …
