It is essential that the marketing managers delve the rural and urban markets separately. The strategy for Rural Marketing in Rajasthan may not work well in Mumbai.
Why is rural marketing so critical? Here are some reasons.
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Rural India is no more a bunch of illiterate, underprivileged people. It is a mature, aware and literate mass that knows how to choose the products.
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The purchasing power of the rural buyers has increased manifold in the past three decades. They are almost equivalent to the urban buyers now.
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People in the villages and small towns know the competitive alternatives. Buyers are open to experiment and ready to switch to other alternates.
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The Rural marketing agency in pune can bring incredible results because it works in a focused manner and addresses a specific audience.
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The unique and separate approach is required to market the product or services. Thus, it is more challenging and exciting experience.
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Due to increasing literacy and awareness, buyers know the benefits and shortcomings of a product. Therefore, marketers need to be honest and fare.
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Modern technology is reaching every stratum of the population. Buyers in the small towns and villages know how to use the digital technology in the best manner.
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In spite of the change in the surroundings, the basics of the rural marketing still hold value. Customers still look at the price tag before buying.
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Traditional values and concepts should be the inseparable aspects of the rural market. Marketing managers who develop rural marketing events in india should spend time in research and product development.
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Seasonal factors are important while planning strategies for Rural marketing in Maharashtra. For example, harvesting season shows a surge in sales than the festive season.
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It requires specialized and dedicated resources to design the marketing plan. A person who understands the mentality and psychology of people can only design the appropriate strategy.
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You need to create a buzz in the market by explaining your buyers about the benefits and features of the product.
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Once the product gets established, it brings revenues perpetually. However, innovation and alteration in the strategy make a difference.
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Since you need to keep a balance between product quality and rate, the rural marketing agency in india needs dedicated workforce.
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To keep the business revenues high, it is critically important to keep a balance between the urban and rural markets.
Hence, only a focused approach would bring better results.