Outdoor advertising can bring a massive boost to your business if it combines the right mix of digital and outdoor marketing. With so many innovative and creative trends in the way companies are engaging the customers, it is essential that we understand how to increase the chances of conversion significantly. Outdoor branding solutions offer the advantage of affordable solutions, a broad reach of the public, being a key driver of consumer engagement, making an impact with strong designs/visuals, careful storytelling.
Digital Branding pitches your product to a specific target group by identifying and focusing on an online audience. Customer Recognition, Customer Loyalty and Credibility help your brand to stand out from other brands in the same market.
Understanding which marketing strategies are right for your business to get the most out of the marketing budget and highest possible conversions. The benefits of combining both can help business get more eyeballs by capturing a more diverse audience. For example, an audio jingle heard at a bus stand can drive traffic to a website or a social media page and a social media campaign can convert visitors into potential leads. It is possible to have a QR code on your business card that can help potential clients access your site immediately.
Let us have a look at the trends that are becoming popular with companies for branding solutions:
- Custom Banners: Customized banners are a great way to promote your brand outdoors. They can be used in a variety of settings, such as trade shows, sporting events, festivals, and more. High-quality banners with eye-catching designs are an effective way to grab people’s attention.
- Vehicle Wraps: Vehicle wraps are a popular outdoor branding solution. They are essentially large graphics that are applied to the exterior of a vehicle, effectively turning it into a mobile billboard. This type of advertising can be particularly effective in urban areas where there is heavy traffic.
- Outdoor Digital Signage: Outdoor digital signage is becoming increasingly popular as technology improves. This type of advertising can be dynamic and eye-catching, allowing you to showcase your brand in a unique and memorable way. Digital signage can be used for a variety of purposes, such as advertising, wayfinding, and customer engagement. Sensors, facial recognition software & other smart features allow outdoor billboards to interact with their target audience. There are also some OOH ads today that use augmented reality and another interactive tech to make their campaigns more engaging.
- Promotional Products: Promotional products such as hats, t-shirts, and water bottles are a great way to promote your brand outdoors. These items can be distributed at events or used as part of a marketing campaign. When people use your promotional products, they are effectively becoming walking billboards for your brand.
- Guerrilla Marketing: Guerrilla marketing involves using unconventional and often low-cost tactics to promote your brand. This can include things like chalk art, flash mobs, and other creative approaches. The key to successful guerrilla marketing is to be innovative and surprising, while also being relevant to your target audience.
Ultimately it will also depend upon the brand’s goals, target audience and budget. It is important to choose a reputed solutions provider to give you the right solutions and multi integrated the traditional and the new.
Contact Mindwave Media… the Outdoor Branding specialist for you.