vritti

rural marketing companies

Why Experts Say The Rural Marketing Industry Had Gone Way Too Far?

advertising in rural india, rural advertising, rural marketing agency, rural marketing companies / By

The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted. There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of the people. Nowadays, a rural marketing agency in india gets more challenging and critical projects to prove the marketing skills. What made it so exciting? Well, the revolution started in the ninth decade when India decided to follow the path of globalization and open economy. The country has not looked back since then. The growth in the rural market has been uniform Yes, it is perhaps the most significant aspect of the recent economic development. The growth and prosperity are almost uniform everywhere. The rural markets are consuming large quantities of products, and they play an influential role in the marketing strategy of a company. For example, a Mumbai-based company which manufactures a product that is consumed in the rural areas of Rajasthan has to develop a separate strategy for Rural Marketing in Rajasthan. The marketing company cant drive marketing and promotion based on the generic strategy. It is perhaps the biggest change happened in the recent years. Why do experts say that the rural marketing industry has gone way too far? Since the Indian economy is rapidly transforming into a vibrant consumer market, the markets are flooded with uncountable varieties of products. These products are equally popular in both the urban and rural areas. However, a rural marketing agency in pune has to think separately for the rural audience because they think differently and perceive the products differently. This was not the case earlier. In the old days, distribution strategy was the only differentiating factor. Marketing companies were not developing a marketing strategy for the villages and towns. Today, the competition prevails in the rural areas also It is another big change. Earlier, rural marketing was focused on distribution strategy only. With the infrastructural development, it is easy to distribute products and services to the interior villages also. Therefore, the market has become highly competitive. With the growing market size and sophistication, buyers compare the products minutely and then decide whether to purchase or not. Experts in Rural marketing in Maharashtra or any other state have seen the tremendous change in the mindset of buyers in the recent years.

Is Rural India Finally Embracing The Digital Life?

Articles and Opinions, rural marketing companies / By

When digitalisation has become a need of hour, how rural India could remain untouched. Needless to mention the scope and reachability is still on the initial stage. However with constant government intervention and other initiative from various businesses, it will soon reach a progressive stage. Government has been encouraging banking to equip the rural population with digital tools. Through various rural marketing agencies in India, certain campaigns to educate people are being run. They are educated about various benefits of online banking, the convenience it offers and how to use it. Since at least one members of almost every family works in city, and sends out money to their families, people are adapting to the digital life. They are convinced about the quickness and security online banking offers. Also various internet service providers are seem too eager in catering the rural population both in the direction of supporting government initiatives and benefiting themselves with larger revenue share. Separate broadband packages are rolled out for the people in rural areas. Advertising campaigns goes a digital way Various innovative rural marketing campaigns, both awareness and advertising is penetrating through the walls of rural areas through rural marketing companies in India like us. These activities talks about the product and services in a more effective and powerful manner. The rural people are made part of such campaigns in a way they are encouraged to use the product themselves. Along with advertising through folk music play & puppet shows, many of the digital ways are also adopted to emphasis on the product or awareness. Advertising joins hands with awareness Rural marketing of FMCG products is done way more creatively than ever. The advertising campaigns are designed in a way that they connect emotionally with the audience. In the similar direction, various videos are prepared, talking about the root cause of certain diseases or inability rural areas are trapped in. These videos are then shown to the people, educating them about how all this can be rectified by a using their product or taking up their services. Along with that free samples and discount coupons are also distributed. Digitalization in rural areas has largely restricted the growth of evil social practices and ignorance that is impacting the progression of the rural India. Issues like medical ignorance, girl child education and importance of being self-independent are also tackled through effective digital advertising and promotions and are whole heartedly welcomed.

Challenges and strategies of advertising in rural India

advertising in rural india, rural advertising, rural marketing agency, rural marketing companies / By

Those who arent quite familiar with marketing concepts may find it difficult to understand that why there is a need for a separate strategy for the rural market in India. They feel that advertising in rural market and the urban market doesnt make any difference. However, marketing experts know it very well that they are totally different ballgames. The products or services offered in these markets arent different, but you need separate strategies for marketing and promotion. Field researches indicate that there are unique challenges and specialties of these markets. Therefore, marketing geeks should be aware of it. If you think about the biggest challenges, then here are the top challenges and strategies: How to manage the distribution and logistics? In spite of a massive improvement in the infrastructure, it is a big challenge to manage the logistics still. Approach roads to the bigger villages have improved greatly, but the condition is not quite good in the interiors. Lack of affective distribution prevents manufacturers and dealers in ensuring smooth and uninterrupted supplies. It is one of the biggest challenges in front of rural marketing companies in india. How to collect the payments? In the background of recent decision taken by the government about demonetization of 500 and 1000 rupee notes, there is a big focus on making the economy cashless. Since the rural markets largely depend on cash transactions, efforts are required to educate them about the smart, digital ways of doing transactions. Though people are developing indigenous methods and solutions to overcome the issue, it is critically important point today. How to decide the product packaging? Well, there is a disparity in the income patterns as far as the total and urban consumers are concerned? While in the cities and towns, buyers arent much worried about cash flow, the situation is different in the rural areas. People are greatly dependent on agriculture income, and the crop cycle determines their buying pattern. In such situation, it is not a wise thing to flood the market with products when it is not the harvesting season. In the rural markets, low-value products are always successful. FMCG companies have successfully done it in the form of sachets of detergents or shampoo. The small packaging doesnt need extensive advertisement in rural areas. The more visible they are, the higher is the publicity. The majority of the companies are targeting rural markets now for a great success in overcoming the challenges mentioned above.

Creative Idea for Rural promotion in India

Btl activation agencies in Mumbai, rural advertising, rural marketing agency, rural marketing companies, rural promotion / By

You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. As the expenditure drops in the long run, there is a significant boost to the business. Amongst the 1.3 billion people spread across 29 states and 7 union territories, more than 70 Million people live in villages and small towns. It is a considerable population. However, sadly, all marketing and promotional drives till recent times were targeted to the remaining 30% people living in mid-size towns, big cities and metros. The reason was quite simple; the maximum business share was contributed by the urban population. Several reasons such as lack of awareness, illiteracy, and less purchasing power always kept this sizeable population out of the mainstream. Why is rural marketing so challenging? India, a country with incredible cultural, economical, and linguistic diversity throws a big challenge in front of marketing managers and advertisers. In a country where people speak more than 100 languages and over 1600 dialects, it is impossible to design rural promotion strategy that fits for all. However, marketing managers are ready to take the challenge as it is still simpler to conceptualize creative ideas for rural promotion than struggling in the fiercely competitive market of big cities and metros. They work hard on the rural market which contributes more than 60 percent of the GDP. Btl activation agencies in Mumbai makes use of creative ideas that attract the majority of the rural population. People who did great experiments in the rural market got big success There are agencies such as Vritti Imedia that worked in the rural marketing niche with a focused approach and open, creative minds. They conceptualized and implemented unique and never-thought-earlier kinds of BTL Activation ideas that changed the way people were looking at the rural market. Vritti Imedia proved that innovative and creative ideas always get noticed and appreciated by the audience. Use of bus stands for promoting brands and products was one of the unique ideas that got clicked in the rural markets. Similarly, Vritti explored the possibilities of brand building in big religious events. All these initiatives have been quite successful and effective. It proves that innovation always brings a phenomenal change in business.

Who says rural marketing is an expensive affair and demands patience?

rural advertising, rural marketing agency, rural marketing companies, rural promotion / By

The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the rural segment in their annual marketing budgets. It is critically important that business owners know the pulse of the market in their respective segment. Proceeding with rural marketing strategy without understanding the basic could be disastrous. A business cant afford to waste money in the competitive and cost-centric marketplace. Therefore, it is important to hire right rural marketing agencies in india. Rural marketing is the high potential market We must understand that the rural market in India is still in the state of evolution. It will take some time to mature. In this context, marketing minds cant (and they shouldnt) design uniform strategies for both niches. The impact of marketing initiatives is pretty fast in the urban market because the audience is aware and informed. On the contrary, it takes some time for an idea to get clicked in the rural market. You need to emphasize the idea repeatedly. Though seasoned rural marketing companies in india such Vritttii Media have proved that smart, cost-effective ideas can be a big hit. You need systematic approach to succeed in the rural market Sometimes, rural consumers unable to understand the relevance and utility of a product or service with respect to their lifestyle. Once they realize it, they appreciate the product. Strategies that are productive and effective in the urban market may not be impactful in the rural areas. Door-to-door promotion and reaching to the audience personally; are two effective strategies. Therefore, it takes some time to get the adequate response of the audience. Running cheap rural marketing events in india is a good idea. Product distribution should be wisely planned. It is equally important to ensure the supply-chain along with product promotion strategy. Product and services that build effective and intricate supply-chain network reap big benefits. Though it takes some time for a product or service to get clicked in the rural market, marketing managers shouldnt lose the patience. They should put efforts with full dedication and persistence. It will pay in the long run. There are many success stories of businesses that did exceptionally well success after initial hiccups.