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Audiowala Busstand

What Causes The Audio Advertising on Bus Stations To Become a Trend in The Rural Indian Market

Audiowala Busstand, i-Media Updates / By

Innovation is the essential element of advertising. Particularly, the rural market is more challenging and demanding than the urban counterparts. With the economic development, the rural consumers have become a significant contributor to the business. Also, their preferences and priorities have changed now. To get the maximum benefits, it is very much important that the marketing managers use methods that lure the rural consumers mind. Things that touch to their hearts should be used for marketing communication. With this backdrop, Vritti Imedia brought a unique and different channel, the Audiowala Bus Stand. It has become a trendsetter idea Bus Stand Announcement Advertising, is the idea that has done remarkably well in the past. Started in a few selected cities as the pilot project, today it is one of the strongest communication platforms that address over 250 Million people from 20 bus stands spread across five states. Isnt it an amazing thing that such a simple idea has been welcomed with such a great enthusiasm? Experts say that there are several reasons behind the popularity of Bus terminal Advertising in India by Vritti Imedia: Bus stands are the most crowded places in India because a bus is the most approachable and affordable mode of conveyance after railway. There are several rural areas in India where railway has not reached yet but the places are very well connected by bus network. Since the advertising and promotions are done using the centralized announcement system, it is quite easy to manage the things. Announcement system is heard carefully by the audience as it conveys important information about bus arrivals and departures, change in the route, delays, etc.; advertising messages get complete attention of the audience. Hence, the reach of the promotional message is excellent. The idea is amongst the best ideas used by any of the btl activation agencies in Mumbai. Since the crowd at the bus stand is ever changing (it is estimated that every half an hour there are new people on the bus stand); the message reaches to different people every time. It means, there is hardly any repeat audience which is a good thing from the advertising perspective. The popularity and effectiveness of bus stand advertising has been tremendous so far. No other Audio Visual Advertising Agencies in Mumbai has received so much acclaim as Vritti Imedia received from industry experts, clients, and even the critics.

Reasons Why Brands Repeatedly Choose to Marketing Themselves Through Bus Stand Announcement Advertising

advertising in rural india, Audiowala Busstand / By

The success of a marketing agency lies in two things; how creatively it can think and how innovatively it can implement the ideas. A company like Vritti Imedia fulfills both the criteria effectively. No wonder, it has made a distinguished place in the field of rural marketing. Vritti can boast about several successful marketing ideas delivered in the past, but the idea of Bus terminal Advertising in India is really unique and incredible. It is not only an altogether different concept, but it is highly successful as well. Nobody thought about using bus stands for advertising ever before! What is it all about? The idea of Bus Stand Announcement Advertising makes a bus stand an important profit center. It contributes to the top lines of clients who use this medium to promote their products and services. It is quite simple yet effective concept. It uses the central announcement system of bus stands as the advertising medium. Hence, the content is uniform everywhere. Several states of India have centralized communication system. It connects the bus stands spread across the state. Just like Railway Announcement system, it conveys the information of bus arrivals and departures. Why is bus stand advertising so lucrative idea? When Vritti Imedia, one of the best Audio Visual Advertising Agencies in Mumbai launched the idea, it was immediately taken by clients because of its practicality and effectiveness. It is a concept which is backed up by thorough research. Bus stands are the second most visited places daily after Railway Stations. Hence, the reach of advertising is enormous. Advertising through Bus Stand announcement is a cost-effective idea that puts less pressure on profitability. Since visitors pay full attention to the bus announcement, there is no chance to overhear the advertising message by them. It is the reason behind the grand success. It is an innovative, useful and apt rural marketing campaign that reaches to a widespread audience. Btl activation agencies in Mumbai aims to drive customer action through brand interaction and experience. In other words, they want to run marketing campaigns that drive action from the consumers. Bus stand announcement advertising is greatly successful in achieving the objective described above. It is the reason; clients choose it as the preferred marketing tool. The grand success of it brings Vritti Imedia amongst the most successful marketing companies in the country.

How Influential Bus Stand Announcement Advertising can be?

Articles and Opinions, Audiowala Busstand / By

Innovative marketing companies are always busy in developing effective strategies. It is an ongoing process. Vritti Imedia has established itself in urban and rural marketing by introducing out-of-the-box ideas. Though the success story of Vritti Imedia has several impressive campaigns, Audiowala Bus Stand is a superb idea that created history. With this, people understood the amazing potential of Bus terminal Advertising in India. Earlier, bus stands were not given much value in the marketing strategy. However, Vritti Imedia proved that if a campaign is planned well and implemented well, it can bring incredible results. It proved that with dedication and hard work, it is possible to conquer great heights. Bus stand advertising can be highly influential if it is done well Bus stands are the second most crowded places in India, many of us dont know about it, though. Vritti Imedia did a thorough study before choosing it as the prime spot for advertising. Surprisingly, the results are more than expectations. The company has done remarkably well for their clients and got a lot of acclaim and accolade. In particular, Bus Stand Announcement Advertising has got a grand success. Why is it so? The reason is pretty simple. When people visit bus stands, they are very attentive to the announcements that are being made. Hence, they listen to the announcement with complete concentration, the products, brands, and services get registered in the memory. The retention of this information is pretty high. Since the majority of the footfall belongs to the rural areas where the literacy rate is low, people are more dependent on the audio information. Vritti Imedia did a commendable job by seamlessly merging the campaign and the useful information. The idea of using bus stand announcement is a research-based idea. It is not just a fluke. After getting success initially, the company looked into more systematically and scientifically. The campaign reaches to the target audience efficiently, and gives the best value for money. It is effective, target-oriented and to the point marketing campaign. It is a multifaceted campaign Audio Visual Advertising Agencies in Mumbai wants to bring something different to their clients. It is because in the competitive environment today, it is not possible to remain confined to one strategy. The campaigns need to be experimental and influencing. It has to go beyond the boundaries of age-old ideas. Unique and different concepts like Audiowala Bus Stand can create new records.

THE RIGHT PLACE FOR ADVERTISING AT THE RIGHT TIME-RURAL ADVERTISING!!

Advertising in Rural & Urban, advertising in rural india, Audiowala Busstand / By

No matter how excellent thought backs up some form of adverting, if it is not placed at the right time and at the right place, the entire effort goes in vein. And when it comes to positioning campaigns for advertising in rural areas, the challenge is unbelievably huge. Every business which is offering consumer goods and services wish to get hold of consumers and buyers in rural areas in India. The reason is simple, more than 75% of the entire population inhabits in rural parts. Despite of huge chunk of population that could be catered remains disconnected due to ineffective rural advertising in India. Like mentioned before it is one big challenge which is waiting to be taken up and get converted in to a profitable affair for both the parties. On one hand the consumer will benefit from the new aged and useful products and services & on the other hand the businesses will see an impressive rise in the revenues. We at Vrittimedia, understand the current scenario and indulging in mind wrecking sessions to create some effective and competent ways of advertising in rural India. Traditional form of advertising gets a modern twist We have closely looked through the reasons that are making certain types of rural promotion ineffective. And thus with a team of experts and creative people we decided to give the traditional forms of advertising a makeover. When the traditional medium will team up with advance thought plan and flawless execution will take the scope of excellence to a greater level. Mike announcements amalgamate with audio Wala bus stand: Announcements over a mike has been age old way of advertising, we took a step upon and launched Audio Wala bus stand. State buses are one of the favoured modes of transportation for rural population. And footfall recorded at the bus stand is humongous, thus continuous advertising announcements along with the general announcements in the local language proved would catch attention of lot of rural people, thus chance of missing on the announcement is completely ruled out. Traditional display of advertising comes alive: We have taken our campaigns in the interiors of the rural areas. Various canopy & kiosk along with a product display is set up. This is beneficial in educating them about the product and how to use it. Various games are organised and various attractive gifts and prizes are given. Also free samples, discounts coupons are distributed.

Audio Nildhana Santheyalli Nintha Kabira by Vritti iMedia

advertising in rural india, Audiowala Busstand / By

Vritti iMedia took an initiative to support Kannada film industry by promoting the new release film through Audio Nildhana. Kannada film industry is facing a tough time in the fiercely competitive market like other regional languages. Audio Nidhana is the effective way of reaching more than 50 Lac people simultaneously. Hence, it comes out to be a superb mode of promoting songs and promos of the latest Kannada movies. Since the songs are played at the KSRTC Bus Stands all over the state, it creates a huge impact. The songs and promos are played during the break between scheduled bus announcements. Santheyalli Nintha Kabira film promo, the latest hit SantheyalliNinthaKabira is a 2016 Kannada movie based on the Hindi play Kabira Khada Bajaar Mein by Bhisham Sahani. It is an epic biopic starring Shiva Rajkumar who played the protagonist Kabir. The movie portrays the life of 15th-century poet. Sanusha and Sarath Kumar are the supporting stars in important roles. The music of the film is composed by the noted music composer Ismail Darbar. The movie has five songs and six Dohas written by Kabir. The movie gets the certificate of being in the category of Historical movies and receives a subsidy of 25 Lakh by the Karnataka Government. The promo includes the details of the film such as star cast, director name, and banner and release date.