By, John Agadi Well, let me give my introduction first. I am from Insurance sector with a rich experience of training and orientation. I have been working in the niche for quite some time. I learned the knacks and tricks of handling clients and business partners from y seniors during the early years. Very soon …
When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …
Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been …
Audiowala bus stand is catching as an advertising strategies Read More »
India took a giant leap in the decade of 90s when liberalization and free economic policies opened a huge market to Indian and multinational companies. Undoubtedly, the focus was predominantly on the urban market in the first few years. However, rules of the game changed in the later years. With the economic surge, there is …
Think Local, Act Local to reach the Rural masses Read More »
