vritti

Audiowala Busstand

Customer is the wise king

Articles and Opinions, Audiowala Busstand / By

By, John Agadi Well, let me give my introduction first. I am from Insurance sector with a rich experience of training and orientation. I have been working in the niche for quite some time. I learned the knacks and tricks of handling clients and business partners from y seniors during the early years. Very soon I started interacting with clients from diversified backgrounds like government sector, corporate and retail. However, I got the benefit of concept selling that is quite similar to Insurance selling. I would like to mention an incident which shows that customers are quite informed nowadays. We should not take them granted. Going for a deal unprepared is not a good thing today. Our company got the order for media and advertizing of a prestigious bank in Belgaum. The order was sanctioned from the Bangalore HO, and it was for 20 branches across the state. When I approached the Marketing Manager of my client, I was pretty confident that I am going to bag the deal and the meeting is just a formality. Moreover, we had worked with the client earlier. Hence there was already a good rapport. When I met the Marketing Manager whom I have been interacting so far, I was told that the AGM of the branch wants to see me. He wants to know further about Vritti Imedia. I knocked his cabin and with his permission took my seat. He stared me for a moment and started responding mails and attending calls without even taking notice of mine. The moments were full of tense and anxiety. After 10 long minutes, he turned to me and announced that he was looking at our companys website from last few minutes. What Vritti Imedia is all about and what we have been doing so far. After that, he leaned forward and asked, What is the difference between the price and the cost? It was a big blow for me. I was not prepared for it frankly. I was not in a position to admit it, for sure. I gathered courage and answered that price is the short-term proposition whereas cost is the long-term one. He stared at me and told that the answer was certainly not up to the mark. My palms were sweating, and I was pretty sure that the sale deed is not going to be signed. He explained me the difference first and then inquired about Vritti Imedia. How are we handling different projects and how are we adding value to it? I told him about 360 Degree Branding, Audio Wala Bus Stand concept, etc. He was a bit impressed with it, but the things were still dicey. Finally, he told that he is going ahead with the order just because he has to spend the budget sanctioned for this project, and we approached at the right time. It was not a positive remark for me indeed, but I was happy that he is impressed with Vritti Imedia and its performance so far. The takeaway is that the customer is quite informed and aware today. When we meet him, we should be ready with all answers. In short, customer is not simply the king but an informed king!

Outdoor advertising in Indian village

Audiowala Busstand, Bus Stand Announcement Advertising, Bus terminal Advertising, outdoor advertising ideas, rural advertising, rural marketing agency, rural promotion / By

When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different ball game that forces marketing gurus to unlearn the conventional concepts. All aspects of product marketing have to be revamped and refurbished when you focus villages. Outdoor marketing, one of the pivotal aspects of the marketing plan, isnt an exception to it. In fact, it is quite challenging to design Outdoor advertising in Indian village as compared to cities and towns. Ways of attracting rural customers by outdoor advertising As mentioned earlier, rural marketing is a specialized niche; marketing experts are required to brainstorm to find out innovative and creative ideas. Since it needs huge money to promote the brand in small villages, it is furthermore important to keep the costs under control. Here are a few effective ideas of attracting a large number of people by spending less. Street shows Have you ever seen street shows in small towns and villages? Yes, they were quite popular in the old days even in big cities. However, they have remained confined to the villages nowadays. There have been examples of the creative and effective use of street shows for marketing activities. Wall painting You must have observed wall paintings in the rural areas promoting brands and products. It is quite popular because there are two benefits of it. Firstly, the wall gets painted without any cost which is a good thing from the owners point of view. From advertizing companys perspective, it doesnt require to spend separately for rent. Thus, it is a win-win situation. Unconventional marketing tactics such as Audio Wala Bus Stand With the effective and impactful use of creativity and innovation, smart marketing companies have been able to drag the attention of rural people. Vritti Imedia is a company that made history by using bus stands for product promotion and brand building. It used the audio announcement system of bus stands in some selected states where bus service is excellent. Since the footfall is quite high in these states, the promotional activities were quite effective and useful. With intelligent product selection and appealing ideas, Vritti has been successful in making the best use of it so far.

Audiowala bus stand is catching as an advertising strategies

Audiowala Busstand, rural advertising, rural promotion / By

Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been an enormous development in the infrastructural facilities in the past few decades. Roads have improved, and bus stands are now equipped with new technology. No wonder, innovative and fertile minds of marketing managers grabbed the opportunity of utilizing bus stands for marketing and promotion. Products and services advertized in the bus stand grab the attention of thousands of people in a day. Isnt it a wise idea? Yes, indeed! Vritti Imedia is a pioneer company that realized the immense potential of it. The company came out with a revolutionary idea that changed the way rural marketing is done in India. Simple and effective idea of Audio Wala Bus Stand deserves success When marketing executive of Vritti Imedia got the idea of promoting products using bus stands, they were not looking at the conventional methods of hoardings or backlit billboards. They wanted to have something unique that nobody ever thought about. Then the idea of using the Audio announcement network of bus stands for promotional activities clicked in their minds. Nobody had used this channel earlier. Hence, there was first movers benefit. The most crucial part was to choose the states. To make the product campaigning in the bus stands successful, it is essential that the bus services are perfect. Hence, they picked Maharashtra, Punjab, Karnataka, Rajasthan and Goa. These states are well-known for great roads and efficient bus services. Since the services are lucidly superior to others, the footfall is also high. It is catching as a lucrative advertising strategy As entrepreneurs come to know about the grand success of the idea, they want to utilize it for market promotion. Audio Wala bus Stand is a concept backed by thorough research. When others overlooked this powerful media, marketing gurus at Vritti realized the immense potential. They targeted services and products that have a direct connect to the rural people. SBI, Good Knight Mosquito Repellent, Parle products and automobile were amongst the first choice. When Vritti Imedia designs campaign for a brand, it is assured that it reaches as many people as possible. No wonder, it gains unmatched popularity.

Think Local, Act Local to reach the Rural masses

Audiowala Busstand, i-Media Updates / By

India took a giant leap in the decade of 90s when liberalization and free economic policies opened a huge market to Indian and multinational companies. Undoubtedly, the focus was predominantly on the urban market in the first few years. However, rules of the game changed in the later years. With the economic surge, there is a potential increase in the paying capacity of urban and rural people. They are ready to pay for good quality product and services which add value. Lifestyle products show a remarkable increase in the rural segment because of enhanced awareness. Penetration of digitalmedia (Internet and Mobile) is changing the living standard rapidly. The spending power of the rural public is increasing and so is their thought process. In such scenario, rural marketing agencies in India need to design innovative and effective ways of reaching the rural India, which emerges as a huge marketplace. It is for sure that future marketing strategies should be designed based on the needs of the rural segment. With vast diversity in rural markets, various innovative methods need to be used to capture the rural audience. Rural Advertising Companies need to change their strategies to be successful in the rural areas keeping in mind the Local nuances linked to cultural, economical, technological, social and political factors. Localizeefforts to appeal to rural masses Lifestyle, perceptions, and emotional triggers are totally different if we look at the urban and the rural population in India. Hence, the rural marketing strategy also should be different. Studies indicate that localized marketing campaigns and promotions attract more eyeballs than the global and generic ones. Companies should focus on building a strong foundation to bring consumer loyalty and a mindset to promote products at district and taluka levels. With so much diversity in rural landscape, a common state level communication needs to be altered and customised at the district level and taluka level to achieve a higher penetration and effectiveness. For brand managers the question is how do we localise? This could be done by thinking local and acting local. The secret of success in rural market is to implement the 3 Ms of marketing i.e. Market, Message and Medium correctly. LatestAudio trends Vritti i media has quite effectively utilized it by implementing an innovative idea of “Audiowala bus station – A Computerized Public address system at ST Bus stations. Currently this medium is present across 5 states Maharashtra, Karnataka, Punjab, Rajasthan and Goa with a reach of 250 Million people across 250 locations. This mass medium is being used by 100+ corporate brands to reach small towns and rural India. Audio Wala Bus station costs less than one paise to reach a single prospective consumer. Other major USP’s of the medium include 100% guaranteed reach of the message among the masses, Localized audio communication and dynamically changing content. With ever expanding infrastructure, increasing purchasing power, business friendly government regulations and policies along with initiatives like Make in India and consumer’s behavioural changes, the future looks very promising for those who understand the dynamics of rural markets and exploit them to their best advantage.