vritti

Bus terminal Advertising in India

Bus Stand Announcement Advertisements and its Impact in Rural India

Articles and Opinions, Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India / By

As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, generalized strategy wont work. A few marketing companies such Vritti Imedia have a hunch of it. They know what gets clicked in the rural market. Hence, they are the pioneers in bringing some innovative concepts that nobody ever imagined. Audiowala Bus Stand, the groundbreaking idea that clicked in the rural market Advertizing inside the bus is quite common in India, but using the audio announcement system for marketing brands and services was something out of the box. Since bus service occupies the second position in the list of popular public conveyance systems in India (the leader is obviously the Indian Railway), bus stands have enormous footfall across the country. However, bus services arent that efficient in all the states. Therefore, Vritti Imedia took a few leading states where the roads are superb, and the bus services are excellent. The states chosen for Bus Stand Announcement Advertising were Maharashtra, Karnataka, Goa, Rajasthan and Punjab. Since the majority of them are prosperous and developed state, it was assumed that the return on investment will be pretty high. The impact of Audiowla Bus Stand in the rural India The idea of doing Bus terminal advertising in India using the public announcement system has been greatly successful so far. Vritti conducted several research programs to assess the effectiveness of it before implementation. It was found that people listen to the announcements quite attentively. If the announcement system publicize products or services that allure the rural customers, then great results are possible. By making the intelligent use of the public announcement system, the company not only marketed products, but contributed to the projects of national interest such as Clean India or promoting the use of toilets in the rural areas. Statistics says that by using this revolutionary concept, Vritti Imedia has overshadowed the leading Audio Visual Advertising Agencies in Mumbai. Since the focus is to reach every possible target consumer, the announcement system schedules the promotional broadcast in such a way that it maximizes the probability of getting heard. Whether it is unique footfall or repeat, the campaigns attract everyone.

The only difference between an Urban Indian and a Rural Indian is geographic

Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India, outdoor advertising ideas, rural advertising, rural marketing agency / By

Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both rural and urban India same and derived generic marketing strategies common to all. As a result, they could perform overwhelmingly in the towns and cities, but the response in the small towns and villages was lukewarm. Believe it; marketing managers took quite a lot of time to understand the fundamental difference. In the past three decades when India came up as a buzzing marketplace with the economic reforms, marketing gurus felt the need of developing different strategies for urban and rural markets. Bus terminal Advertising in India by Vritti iMedia is an example. Rural India, the market with unexplored potential Statistics indicates that around 80 percent of the population in India (it comes roughly 1 Billion people) lives in villages and very small towns. Dont underestimate the power of rural market because the number is huge. Interestingly, their aspirations, fascinations, and motivations are totally different in spite of the fact that both rural and urban people are tied firmly by the common thread; both belong to the great country known as India. The difference is narrowing fast, but it is still there In the past three decades, India has transformed completely. With the development of infrastructure and telecommunication, the rural population got connected to the whole world. Penetration of television channels opened a panorama of new concepts and lifestyle to them. With the new economic reforms, their economic conditions improved and they could afford many things that were a dream earlier. It is needless to say that the gap between the rural and urban market (it is referred as Bharat and India sometimes) is narrowing down rapidly. However, the fundamental difference between the mind maps still continues. Marketing managers have to be aware of it. They must derive separate marketing strategy for advertisement in rural areas and the urban markets. Then only, it is possible to attract both market segments. The economic condition, lack of infrastructural development and social constraints are a few inhibiting factors. Hence, marketing gurus should pay attention to the USPs of products, and relevant points should be highlighted in the respective market campaign. Only then you can expect success in the long run. Thus, the difference is not just geographic but in the mindset as well.

Innovative and interactive solutions for accentuating your brands promotion – Audiowala bus-stand

Bus terminal Advertising in India, outdoor advertising ideas / By

When you run a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas for their clients. Vritti iMedia is a reputed name in India for their out-of-the-box thinking and effective Outdoor advertising ideas. In the recent years, the company has made an impressive presence in the rural and urban marketing by making use of appropriate ways of communicating to the large audience. There unique creation Audiowala Bus Stand got accolade of marketing gurus. The idea is outstandingly effective and one of its kinds. What is Audiowala Bus Stand? Statistics says that bus stand is the second most frequently visited place in India, the first place goes to Railway stations obviously. According to reports, there is an enormous footfall of around 100 Million people if we consider the prominent 100+ bus stands of the Maharashtra state only. You can imagine the huge potential if we consider the bus stands of all other progressive states put together. Strangely, the immense potential of Bus terminal Advertising in India was underutilized till Vritti iMedia came out with their path-breaking idea, Audiowala Bus Stand! It is the trendsetter company who made a wise use of it by embedding their marketing skills and modern technology. The idea is a massive hit indeed Bus service is the lifeline of rural areas. It is an approachable and affordable mode of transport. A few states in India offer exceptionally reliable and punctual bus services, e.g. Rajasthan, Tamil Nadu, Punjab, Goa, and Karnataka. Vritti iMedia, one of the top Outdoor advertising agencies in india did adequate research before launching the concept. The company didnt look back after the first success. Today, it runs incredibly effective campaigns in several states and promoted services and products of diversified clients. The Success Story Many brands used the concept and reaped big business benefits by advertisement in rural areas. GoodKnight Fast Card, SBI, Cadbury and Parle are a few examples. Since the reach of the campaign is immense, while the costs are relatively low, it adds a good value to the profitability. No wonder, Vritti iMedia replicates it in other states also. Surely, it will become a big differentiator in the coming times. Advancement in the technology will refine it further.