vritti

rural promotion

Rural BPO becomes crux of digital India

rural promotion / By

Change of the government brings change at several fronts. With a new ideology and commitment towards strong and self-dependent India, several programs are being launched by the existing government. Digital India is amongst the top most programs which have been launched with a determination of changing the face of India. Indeed, the digital revolution is the call of the day. Connectivity and better access to the digital world would open new and exciting avenues for everyone. In last two decades, there has been a phenomenal increase in the digital connectivity. However, a lot of work has to be done in the rural areas to convert them into revenue generating units. Rural BPO, the groundbreaking concept As announced by the government at the beginning of the year, a sound groundwork has been done to convert the idea into reality. Reports say that only in Maharashtra, there will be 35 rural BPO established with 3500 seats put together. The concept is not limited to one state, but the whole country will have such BPOs established in phases. The policy is meant to promote the IT facilities to the rural areas that have been neglected so far. The benefits of IT revolution have been concentrated in a few major hubs only. Since the objective is to create skills apart from generating employment, companies that would come forward to run the Rural BPO would be offered support and incentives. The policy is being formulated for setting up BPOs in small and middle-level towns in the country. A proper handholding and support will be provided to build the infrastructure. The government will offer the subsidy of 1 Lakh INR per seat or half of the total expenditure incurred on the infrastructure, whichever is lower. Approximately 500 CR scheme outlays have been decided to roll out by the end of the financial year 2016-17. BPO destinations have been identified, and the target is to set up everything in next two years. Undoubtedly it is a gigantic target. However, the government shows tremendous enthusiasm and determination of completing it before the deadline. It strengthens the Digital India movement Information Technology has shown a spectacular success earlier, but it couldnt defend the criticism about the development being centered on the big cities; widening the gap between the rural and urban India. When the benefits get percolated to the last person in the society, nothing can stop India from shining.

Role of media in sustainable rural development

rural advertising, rural marketing, rural promotion / By

It wont be an exaggeration if last three decades are called decades of technological advancement in India. The country has shown incredible development in every field. India is one of the most promising economies in the world. The immense potential attracts entrepreneurs worldwide. Undoubtedly, the role of Media has been phenomenal for popularizing and promoting the positive aspects of the country worldwide. It attracted foreign investors, and the country got benefited by it greatly. Experts feel that the media can show similarly fabulous performance for developing the rural India. As the new government shows commitment and determination to transform the rural marketplace by announcing ambitious schemes, it is furthermore important that the media takes it further positively. It should promote and propagate it as much as possible so that every rural entrepreneur becomes aware of it. 70 percent population of India is eager for the change Yes, statistics confirms that more than 70 percent of the Indian population lives in the rural areas. Still, the sector didnt taste the fruits of development till the 90s. After the implementation of liberal policies and globalization, there is a change in the living standards and lifestyle. The government of India understands the importance of enhancing the life of rural people. Since the rural areas contribute one-third of the total GDP, it is inexcusable if it remains neglected. Media should highlight the focus on the Rural India While the government puts emphasis on the sector by provisioning a significant chunk in the futuristic plans Digital India and Make in India, the role of media becomes important to highlight the same. If the rural population is made aware of the provisions, they can demand faster and effective implementation. It is a fact that Indian media is far behind as compared to the developed countries as far as maturity and responsibility are concerned. Instead of highlighting the positive and sensible things, it is indulged in discussing unimportant issues. Time has come when it should realize that spreading sensation and discussing political disputes are not the prime responsibilities of the media. Rather, it should analyze the efforts made by the ruling party and criticize constructively. The power of social media cant be overlooked at the same time. It should be used to communicate the efforts and facilities extended to the rural population. Thus, media has an important role to play in spreading the good word of development up to the last beneficiary of the economic growth.

Methods for Motivating Rural Consumers

rural marketing, rural promotion / By

Indian rural market shows immense business opportunity with the economic development in the recent past. As people become educated and aware of the global happening due to extensive reach of television in the interior areas, there is an increased brand awareness and quality consciousness. Marketing managers are forced to find new and effective ways of making an impressive presence in the changed scenario. Earlier there was a concept of cheaper is better. Thus, keeping the product price low was the sure key to success (even if the quality is compromised). Now, rural people look into the quality aspect keenly and do not accept substandard products. As a result, Business Management experts are forced to do an in-depth research to find out the secret of success in the niche. Here are five best strategies that certainly motivate rural buyers Communication should be easy and direct: Yes, companies realize that rural market understands communication which is straightforward. It should be in the local language and free from marketing gimmicks. It makes the things effective. Themes and concepts of advertising should be understandable to them. Focus what customers need: A customer always wants the best value for money. If the product doesnt attract him, he wont spend the hard-earned money. Companies should focus on their needs and offer products that make sense. Cultural values play a big role in the buying decision. Market segmentation and micro development: It is very much important to develop products after doing extensive research and segmentation. When products that impact a particular segment hit the market, they become immensely popular. Behavioral pattern of Indian consumers is changing rapidly. Hence, the micro-level analysis is highly important. Following the best distribution strategy: It is another important facet of rural marketing. An effective distribution channel takes the products and services rightly to the right consumers. Since costs of reaching interior markets are high, a good marketing manager derives the best strategy which is effective and economical. The Indian connection: Though rural customers are aware of all modern things, they still prefer products that are Indian at the soul. Hence, right from product designing to packaging and branding to advertising; it should appeal Indian customers. With the changing face of the rural market in India, companies have an excellent chance of enhancing revenues and building market presence. Vritti Media is one of the prominent names in the field of business marketing that has understood the importance of it. The company uses revolutionary concepts and out-of-the-box ideas for it.

Recognition for Rural Marketing by Flame Awards of RMAI!

rural marketing, rural promotion / By

Flame Awards is instituted by Rural Marketing Association of India (RMAI) which is a National body that aims at promoting, improving, developing rural marketing in India. RMAI introduced the Flame Awards in 2006 with the intention to give recognition promotion, marketing and initiatives in rural areas of the country. It is a platform that helps various institutes and organizations for rural marketing to share and showcase their best works in the domain of rural promotion. Flame Awards 2015 got an over whelming response from lead corporate brands, rural agencies, media companies, NGO& development sectors. http://flameawards.com/A highly experienced jury from diverse industry sector judged the entries. Many upcoming as well as renowned organizations received recognition for the exceptional work and effort in the field of rural marketing. Flame Jury offered 1st Gold for the Pandharpur campaign of Goodknight Fast Card to Vritti iMedia as on ground promotion of the year for Brand Awareness. It was stated to be a brand activation that leads to enhancing the brand’s image through awareness, communication of unique features or other intangible objectives. It also attained 1st Silver for the same campaign under the category of ‘Use of Traditional Congregation Platform, An activation for a brand through an existing / traditional media channel on ground. For eg. Melas, Haats, Festivals. The achievement was even more over whelming for Vritti iMedia when they achieved another award of 1Silver for the same campaign in the category of Best Initiative of the Decade. Good Knight Fast Card Pandharpur Campaign : http://youtu.be/daQ-wkcVUFk Another Category of OOH Campaign of the year was awarded to Vritti iMedia as 1 Silver for promotion of Punjabi Film “Double di Trouble” http://youtu.be/LLZf0i60iy4 – A campaign using OOH as a medium for rural and small town audience reach to the advantage of the brand / message. 1 Bronze was also awarded for the Parle Marie Campaign using the Audiowala Bus stand and an award for the Best Initiative of the Decade. Parle Audiowala Bus stand Campaign : http://youtu.be/U1D0euFjW_Y Many such organizations have been awarded for their phenomenal efforts in rural marketing. Organizations like Vritti http://www.vrittiimedia.com/ have taken initiatives to promote brands and its services in rural market with help of such exceptional campaigns. Awards like these serve as a motivation to organizations that are willing to spread awareness among the rural population. It is high time to get over the media dark in the rural areas and flourish our country with knowledge, awareness and information for any and everything!

India’s Rural Market – “The Fortune at the Bottom Of The Pyramid”

rural marketing, rural promotion / By

Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct the continuous flow of goods from urban to rural areas and the other way around. In India rural marketing has emerged as an important aspect in marketing discipline. The best part of rural marketing is it is a large and scattered market and has tremendous opportunities. It is not the buying power but the distribution power, which has the biggest hindrance in realizing the potential of the rural market. It is not only the size of the population that makes rural markets in India very important for marketers. Rural markets offer tremendous potential for business development, market expansion and growth. Rural markets offer massive prospective for market expansion and growth. Change in infrastructure and reach, guarantee a splendid future for those planning to go rural. Rural consumers are excited about the branded goods these days, that the business sector and market size for products and services appears to have expanded drastically. Vritti iMedia understands the scenarios in the rural market and have accordingly planned steps towards advertising in rural areas. With proper research and analysis, Vritti  have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.