Change of the government brings change at several fronts. With a new ideology and commitment towards strong and self-dependent India, several programs are being launched by the existing government. Digital India is amongst the top most programs which have been launched with a determination of changing the face of India. Indeed, the digital revolution is …
It wont be an exaggeration if last three decades are called decades of technological advancement in India. The country has shown incredible development in every field. India is one of the most promising economies in the world. The immense potential attracts entrepreneurs worldwide. Undoubtedly, the role of Media has been phenomenal for popularizing and promoting …
Indian rural market shows immense business opportunity with the economic development in the recent past. As people become educated and aware of the global happening due to extensive reach of television in the interior areas, there is an increased brand awareness and quality consciousness. Marketing managers are forced to find new and effective ways of …
Flame Awards is instituted by Rural Marketing Association of India (RMAI) which is a National body that aims at promoting, improving, developing rural marketing in India. RMAI introduced the Flame Awards in 2006 with the intention to give recognition promotion, marketing and initiatives in rural areas of the country. It is a platform that helps …
Recognition for Rural Marketing by Flame Awards of RMAI! Read More »
Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct …
India’s Rural Market – “The Fortune at the Bottom Of The Pyramid” Read More »
