Rural market in India is a much bigger market. Indian Rural economy emerging as biggest contributor to economic growth of India, it is estimated that it will be around 45% of GDP by 2020. Yet, it is an unexplored (or relatively less explored) market. It is needless to say that such a big population cant …
Rural Marketing: demands different approach for both rural and urban consumer Read More »
Rural India shows a promising future for companies who want to make a distinguished position in the marketplace. It is a huge market with an immense potential. However, it is equally true that using the same age-old marketing gimmicks will not bring any good results. Here are five little changes that will make a big …
Five little changes that make big difference to rural marketing Read More »
Underestimating the strength of the rural market was a blunder by marketing gurus in last two decades. Experts say that the overemphasizing on urban areas and concentrating whole efforts of sales and marketing on lifestyle products was not a very good marketing strategy. Though it created miracles initially and everyone was lured by the overwhelming …
With urban markets drying up, entrepreneurs must go to rural markets Read More »
Once upon a time considered trivial from the perspective of designing marketing strategies, the rural market of India emerges as the dark horse. Today, big marketing brains are busy in deriving marketing strategies that would lure the rural people. With a sizable annual spending of more than 50 Billion Dollars (2012 figures), the rural markets …
Vritti iMedia helps brands to expanding their wings in rural market Read More »
When they say India lives in the villages, they are not wrong. A country where more than 80 percent of the population lives in small and middle-sized towns (a chunk of the population contributing eight to ten per cent of the total economic growth); how can one ignore it? Economists say that the key to …
