vritti

rural advertising

Rural Brand Building and Communications

rural advertising, rural marketing / By

Till 90s brand building in the rural market was virtually non-existing. Indian economy was moving at a slow pace, and there wasnt much brand awareness even in the urban areas. However, there has been a 180-degree change in the scenario after open economic policies and globalization. We see all world-famous brands showing their presence in the Indian markets and brand building is not limited to the glossy urban malls and shopping arcades, but it penetrates up to the smallest village located in the interiors of the district. Marketing Gurus spend considerable time and energy in designing effective brand building and market communication strategies. Vritti Media is the leading marketing agency with a perspective that is with a unique perspective. It has been remarkably successful in building brands strongly in the Indian rural markets. The company created a history by conceptualizing a groundbreaking concept Audiowala Bus Stand. It is a massive hit in the southern states of India. Rural marketing strategy is different Experts know that the challenges in creating the marketing strategy for the rural market are totally different. It is important that the brand should associate with the lifestyle and thinking of the rural people. Brands that entered the rural market with the same marketing strategy which was quite successful in the urban world got major setback. There are several examples of it. Since people didnt relate to the identity, the product didnt click them. When a seasoned agency such as Vritti Media conceptualizes branding strategy for the rural world, it makes sure that it talks the language of its consumers. It gets identified with their lifestyle and connects well with them. The rural segment is highly brand loyal This peculiar characteristic of the rural India has been substantiated by several market research projects. When these consumers establish trust in a product, they stick to it till there is a huge gap between expectations and fulfillment. It is needless to mention that designing an effective brand building strategy ensures perpetual yield. Hence, Vritti Media burn their midnight oil in deriving concepts that are long-lasting. They dont just tweak urban strategy here and there to fit into the rural world. Rather, they derive innovative and relevant ideas that lure the audience. An in-depth understanding of the people, their likes & dislikes is required for effective brand building strategy. Only those who know the pulse of the market can do it well.

Role of media in sustainable rural development

rural advertising, rural marketing, rural promotion / By

It wont be an exaggeration if last three decades are called decades of technological advancement in India. The country has shown incredible development in every field. India is one of the most promising economies in the world. The immense potential attracts entrepreneurs worldwide. Undoubtedly, the role of Media has been phenomenal for popularizing and promoting the positive aspects of the country worldwide. It attracted foreign investors, and the country got benefited by it greatly. Experts feel that the media can show similarly fabulous performance for developing the rural India. As the new government shows commitment and determination to transform the rural marketplace by announcing ambitious schemes, it is furthermore important that the media takes it further positively. It should promote and propagate it as much as possible so that every rural entrepreneur becomes aware of it. 70 percent population of India is eager for the change Yes, statistics confirms that more than 70 percent of the Indian population lives in the rural areas. Still, the sector didnt taste the fruits of development till the 90s. After the implementation of liberal policies and globalization, there is a change in the living standards and lifestyle. The government of India understands the importance of enhancing the life of rural people. Since the rural areas contribute one-third of the total GDP, it is inexcusable if it remains neglected. Media should highlight the focus on the Rural India While the government puts emphasis on the sector by provisioning a significant chunk in the futuristic plans Digital India and Make in India, the role of media becomes important to highlight the same. If the rural population is made aware of the provisions, they can demand faster and effective implementation. It is a fact that Indian media is far behind as compared to the developed countries as far as maturity and responsibility are concerned. Instead of highlighting the positive and sensible things, it is indulged in discussing unimportant issues. Time has come when it should realize that spreading sensation and discussing political disputes are not the prime responsibilities of the media. Rather, it should analyze the efforts made by the ruling party and criticize constructively. The power of social media cant be overlooked at the same time. It should be used to communicate the efforts and facilities extended to the rural population. Thus, media has an important role to play in spreading the good word of development up to the last beneficiary of the economic growth.

How is Vritti iMedia Successful Carrying Out Cost-Effective Rural Campaigns?

i-Media Updates, rural advertising / By

The success of a company depends on two important aspects, quality and cost-efficiency. As far as Vritti iMedia is concerned, it is successful on both parameters. It is a well-acclaimed company for incredibly effective rural campaigns at affordable rates. The successhas been astonishing so far, but it is not just fluke. It is the result of a well-thought and well-implemented modus operandi. What strategy does Vritti iMedia use to reach the rural audience? Media experts at Vritti iMedia know that the rural marketing is a different ball game where Media Company has to reach the users. Since approachability is a significant issue in the rural market, they used an innovative way to reach the maximum people at a time. Vritti iMedia a targeted bus stands because they are the transit points for people living in small towns and villages. Typically, the frequency of buses in interiors is low and people spend a considerable time at the bus stands. Thus, it is a wise and effective strategy. With the largest Digital Audio Network at the rural bus stands, it has achieved significant coverage and penetration. Vritti iMedia overcomes the hurdles of marketing communication Since there is a vast disparity in language, understanding, and intellect; achieving effective communication is a big challenge. Marketing experts at Vritti iMedia have worked at very micro level. For example, local dialect has been taken into account while designing media campaigns. AudioWala Bus Stand is a massive hit because of suchcritical analysis. Innovative 4C Strategy for an overwhelming success As the clich goes, it takes an hour to cut the tree, but six hours to sharpen the axe; a detailed planning is required for a massive success. Marketing gurus at Vritti recommend a unique 4C strategy for achieving success in the rural markets. Creating a separate Rural sales team (sub-vertical hired locally) to focus on the rural market. Customizing the products to meet specific needs of the rural markets. Channelizing the offers properly and create alternate channels for lead generation or sales Ex:- Rural Youth, Common service centres, e-chaupals, Rural BPOs and NGOs to be used for influencing or selling these offerings as partners. It will be over-and-above the conventional dealer-distributor model. Carving localized campaigns on the fundamental concept of Vritti iMedia, Think Local Act Local. No wonder, the company has kept the costs under control and reach the maximum people by spending the minimum money. Reaching 60K people using Audiowala Bus stand daily by spending Rs.600 is a miracle, indeed.

Vritti Solutions Limited presented 3 awards by Asian Customer Engagement Forum & Awards.

rural advertising, rural marketing / By

Vritti iMedia is an ace company in rural marketing and rural advertising. Their innovative ideas like bus stand announcement advertising and other audio commercial advertising has led Vritti Solutions Limited to win prestigious accolates for thier work.The Asian Customer Engagement Forum & Awards has felicitated Vritti Solutions Limited with 3 prestigious awards for their contibution. Vritti Solutions Limited was announced 3 awards by the Asian Customer Engagement Forum & Awards. The theme being Profitable Customer Engagement: Concept, Metrics and Strategies. Vritti Solutions Limited was awarded Gold Winner for Fattack Se Furr for the Goodknight Fast Card campaign at Pandharpur. They won the 1st Runner Up in Effectiveness of Events and Promotions – Fattack Se Furr and 2nd Runner Up for Creativity of Out of Home Media – Aika Ho Maharaja for the Parle Marie campaign at ST Bus Stations. The venue for the awards ceremony was Taj Lands End, Ballroom (Bandra West, Mumbai) n 25th April. The award ceremony saw prominent personalities from Marketing and Advertising business like KV Sridhar (Saipent Nitro, India), Ashutosh Tiwari (Cosmos Strategy Consultants), Vivek Bhargava (iProspectCommnicate 2) and other such personalities. This recognition has made Vritti Solutions Limited to work at a faster pace towards rural marketing.