According to the marketing gurus, the time has come when companies need to change their perception and perspective about the rural market. The trends are changing rapidly, and rural consumer becomes more aware now. Apart from the conventional 4 P’s of marketing, today marketing gurus need to incorporate four A’s in the marketing strategy. These …
Bus service is the lifeline for most of the rural areas because it is affordable, accessible and available. In states like Maharashtra, Rajasthan, Punjab, Karnataka and Goa where roads and buses are distinctively better than other states; People find travelling by bus to be convenient and time saving. Also for large Pockets of rural India …
In the past three decades, India has emerged as one of the strongest economies with incredibly fast growth rates, where the rural areas showed a tremendous development. With advanced methods of farming, better water management, and intelligent use of cash crops; agriculture income increased manifold. Information technology revolutionized brand awareness amongst the rural population. They …
Rural Promotion depend on rural Consumer Mindset Read More »
Rural India shows a promising future for companies who want to make a distinguished position in the marketplace. It is a huge market with an immense potential. However, it is equally true that using the same age-old marketing gimmicks will not bring any good results. Here are five little changes that will make a big …
Five little changes that make big difference to rural marketing Read More »
Marketing experts and advertising gurus feel that creating a corporate image is like making a strong foundation of a skyscraper. The stronger it is, higher is the performance. Having said it, one cant use the same yardstick for measuring the success of it in the urban and the rural market. Both are different ball games. …
How to Build a Good Corporate Image in Rural India Read More »
