Digital Audio is now a seamless, the most go-to media platform to deliver your message while the Target Audience is right in front of you. Audio media has made it easy for the brands to just target one sense (ears), rather than two senses (eyes). And, especially when your customers are in a rush, they …
Benefits of Digital Audio Media for Brand Advertising Read More »
As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, …
Bus Stand Announcement Advertisements and its Impact in Rural India Read More »
When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …
Think back to when you were a child what was the face of a typical Indian village? Wasnt it very different from what you see today? Approach roads to the villages were pathetic. People were ignorant of what was happening in the bigger towns or cities. The gap between rural and urban living standard was …
Advertising & Sales Promotional Strategies In Rural Market Read More »
Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model. Research …
