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Bus Stand Announcement Advertising

The only difference between an Urban Indian and a Rural Indian is geographic

Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India, outdoor advertising ideas, rural advertising, rural marketing agency / By

Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both rural and urban India same and derived generic marketing strategies common to all. As a result, they could perform overwhelmingly in the towns and cities, but the response in the small towns and villages was lukewarm. Believe it; marketing managers took quite a lot of time to understand the fundamental difference. In the past three decades when India came up as a buzzing marketplace with the economic reforms, marketing gurus felt the need of developing different strategies for urban and rural markets. Bus terminal Advertising in India by Vritti iMedia is an example. Rural India, the market with unexplored potential Statistics indicates that around 80 percent of the population in India (it comes roughly 1 Billion people) lives in villages and very small towns. Dont underestimate the power of rural market because the number is huge. Interestingly, their aspirations, fascinations, and motivations are totally different in spite of the fact that both rural and urban people are tied firmly by the common thread; both belong to the great country known as India. The difference is narrowing fast, but it is still there In the past three decades, India has transformed completely. With the development of infrastructure and telecommunication, the rural population got connected to the whole world. Penetration of television channels opened a panorama of new concepts and lifestyle to them. With the new economic reforms, their economic conditions improved and they could afford many things that were a dream earlier. It is needless to say that the gap between the rural and urban market (it is referred as Bharat and India sometimes) is narrowing down rapidly. However, the fundamental difference between the mind maps still continues. Marketing managers have to be aware of it. They must derive separate marketing strategy for advertisement in rural areas and the urban markets. Then only, it is possible to attract both market segments. The economic condition, lack of infrastructural development and social constraints are a few inhibiting factors. Hence, marketing gurus should pay attention to the USPs of products, and relevant points should be highlighted in the respective market campaign. Only then you can expect success in the long run. Thus, the difference is not just geographic but in the mindset as well.

Audiowala bus-stand :An innovative plan by Vritti-i media

Bus Stand Announcement Advertising, Bus terminal Advertising / By

Gone are the days when the rural market of India was considered a minuscule subset of the overall marketing strategy. Today, companies keep a sizeable chunk of the annual marketing budget for the rural campaign. The growing expenditure on lifestyle products in the rural areas opens new pastures for business growth. It is needless to say that the companies who understand the power of it earlier will get the benefit. Vritti I Media is one of the leading rural marketing agencies in india that identified he immense potential of the rural market well. Audiowala Bus Stand, a thought that is just unequal Bus service is the second largest public conveyance system in India, and bus stands are the places with the largest footfall after railway stations. Surprisingly, marketing gurus overlooked the potential of bus stands to market products and services. Vritti I Media is the pioneer in the niche who converted them into Audiowala Bus Stands. The idea of using bus stand for product campaign was not a fluke, but a well-researched thought. Since the maximum percentage of bus travelers belong to the rural areas, Vritti targeted products that are close to the heart of rural population making it the best rural marketing companies in india. They picked states where bus services are not only popular but quite efficient as well. The quality of buses and roads in Maharashtra, Karnataka, Goa, Rajasthan and Punjab are lucidly better than other states; they were the obvious pick for the campaigns. Vritti ensures that every campaign reaches to the target customers Audiowala Bus Stand is a concept that makes intelligent use of bus stands to promote a wide range of products and services. The campaigns are not confined to consumer products such as Parle products or Cadbury only, but they promote banks and automobiles as well. Use of audio-visual medium, announcements, and video scrolling creates a long-lasting impression in the minds of consumers. Since both unique and repeat footfalls are enormous, product campaigns have a widespread reach. It makes them cost-effective. Experimentation is the key to success A marketing company has to explore new and creative ways of promoting products. A progressive company always goes beyond the set boundaries and explores something unique. Vritti has shown an unparalleled sense of out-of-the-box thinking by using Bus terminal Advertising in India. The idea achieves a grand acclaim. It has proved that simple but effective ideas can bring a huge success if applied well.