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Audiowala bus stand is catching as an advertising strategies

Audiowala Busstand, rural advertising, rural promotion / By

Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been an enormous development in the infrastructural facilities in the past few decades. Roads have improved, and bus stands are now equipped with new technology. No wonder, innovative and fertile minds of marketing managers grabbed the opportunity of utilizing bus stands for marketing and promotion. Products and services advertized in the bus stand grab the attention of thousands of people in a day. Isnt it a wise idea? Yes, indeed! Vritti Imedia is a pioneer company that realized the immense potential of it. The company came out with a revolutionary idea that changed the way rural marketing is done in India. Simple and effective idea of Audio Wala Bus Stand deserves success When marketing executive of Vritti Imedia got the idea of promoting products using bus stands, they were not looking at the conventional methods of hoardings or backlit billboards. They wanted to have something unique that nobody ever thought about. Then the idea of using the Audio announcement network of bus stands for promotional activities clicked in their minds. Nobody had used this channel earlier. Hence, there was first movers benefit. The most crucial part was to choose the states. To make the product campaigning in the bus stands successful, it is essential that the bus services are perfect. Hence, they picked Maharashtra, Punjab, Karnataka, Rajasthan and Goa. These states are well-known for great roads and efficient bus services. Since the services are lucidly superior to others, the footfall is also high. It is catching as a lucrative advertising strategy As entrepreneurs come to know about the grand success of the idea, they want to utilize it for market promotion. Audio Wala bus Stand is a concept backed by thorough research. When others overlooked this powerful media, marketing gurus at Vritti realized the immense potential. They targeted services and products that have a direct connect to the rural people. SBI, Good Knight Mosquito Repellent, Parle products and automobile were amongst the first choice. When Vritti Imedia designs campaign for a brand, it is assured that it reaches as many people as possible. No wonder, it gains unmatched popularity.

Advertising & Sales Promotional Strategies In Rural Market

Advertising in Rural & Urban, advertising in rural india, btl activation agencies, Bus Stand Announcement Advertising, Bus terminal Advertising / By

Think back to when you were a child what was the face of a typical Indian village? Wasnt it very different from what you see today? Approach roads to the villages were pathetic. People were ignorant of what was happening in the bigger towns or cities. The gap between rural and urban living standard was quite wide. With an immense economic development in the country, we have 180 degrees change in the situation. We have better roads, better infrastructure, and improved literacy. Dont you think Indian villages are transforming? Yes, indeed they are changing! No wonder, marketing managers are forced to rethink and redesign advertising and sales promotional strategies for rural markets. Vritti  has done a remarkable work in the field of rural marketing. With highly innovative ideas and lucrative marketing strategies, it has benefited their clients tremendously. You need different marketing strategies even if rural and urban markets look similar Look at any of the rural markets, and you begin to notice that it is no way different from a typical urban market. Product display, promotional strategies, hoardings; all are identical. According to marketing gurus, it is important to conceptualize specific rural marketing strategies even if the Indian rural market has modernized in the past two decades. There should be specific and precise points of attraction for the rural population. Promoting products in the villages could be quite challenging if you dont move strategically. If you have multiple products in the same category, then the USP of every product has to be precisely explained. People dont perceive the difference categorically unless they are precisely made aware of it. Experts say that rural people get attracted to the direct advertising mode such as outdoor hoardings or wall painted advertisements. Since their lifestyle is quite different from urban people, they dont find much time to watch audio-visual media. Rather, they connect to the conventional mode of communication more. Radio is still one of the popular media because it is portable and doesnt depend on electricity. Language is still a barrier in the rural areas. In spite of the improvement in literacy, the get connected to the local language more instead of English. Hence, rural advertisements should always be vernacular. Marketing strategies that make use of fairs, local events or religious ceremonies become incredibly successful. Vritti iMedia has proved it in the past. Developing right marketing strategies can give big returns and profitability.

Distribution strategies for rural market

Advertising in Rural & Urban, advertising in rural india, Bus Stand Announcement Advertising, Bus terminal Advertising / By

Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model. Research indicates that only those companies could perform brilliantly that developed multiple distribution centers catering a limited geography. Thus, they can reach the consumers quickly. There is a better control on product promotion and distribution. A few essential things for effective distribution Focus on the local market is essential for a better grip on the situation. Since localized distribution hubs are supposed to cater a limited geography, they can work in a better way. All the stakeholders should be provided with adequate training. Yes, it is very much required because everyone has to be on the same page when you address the needs of rural consumers. Align your customers, vendors, and employees before you derive and implement effective marketing strategies. Tweak the product promotion and marketing tactics to the local needs. Since there is incredible diversity in cultures, traditions, and languages in rural India, the model has to be flexible and adaptive. Your company should make effective use of technology to reach the masses. Yes, there are ways to unleash the immense potential by thinking out-of-the-box ways of reaching people. Companies like Vritti iMedia have proved it. They made outstanding use of bus stands to promote products and services. Audiowala Bus Stand is a brilliant example of creative thinking and innovation. Service delivery is equally important. Marketing strategy shouldnt be limited to promotion and distribution only. Rather, it should be equally efficient when it comes to delivering services. Always remember that an emotional touch works excellently in the rural areas. Once the trust is developed in the product, it is important that you live up to it. Companies like Coca-Cola or Lays have proved it We have seen in the past that companies such as Lays potato wafers or Coca-Cola have backed up their products by the sound distribution network. Also, they used sustainable technology to increase the footprints in the remotest areas. They thought differently and performed brilliantly by overcoming the challenges. It is possible to repeat the success story if a company has enough determination to conquer new heights of success in the rural market.

Who says rural marketing is an expensive affair and demands patience?

rural advertising, rural marketing agency, rural marketing companies, rural promotion / By

The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the rural segment in their annual marketing budgets. It is critically important that business owners know the pulse of the market in their respective segment. Proceeding with rural marketing strategy without understanding the basic could be disastrous. A business cant afford to waste money in the competitive and cost-centric marketplace. Therefore, it is important to hire right rural marketing agencies in india. Rural marketing is the high potential market We must understand that the rural market in India is still in the state of evolution. It will take some time to mature. In this context, marketing minds cant (and they shouldnt) design uniform strategies for both niches. The impact of marketing initiatives is pretty fast in the urban market because the audience is aware and informed. On the contrary, it takes some time for an idea to get clicked in the rural market. You need to emphasize the idea repeatedly. Though seasoned rural marketing companies in india such Vritttii Media have proved that smart, cost-effective ideas can be a big hit. You need systematic approach to succeed in the rural market Sometimes, rural consumers unable to understand the relevance and utility of a product or service with respect to their lifestyle. Once they realize it, they appreciate the product. Strategies that are productive and effective in the urban market may not be impactful in the rural areas. Door-to-door promotion and reaching to the audience personally; are two effective strategies. Therefore, it takes some time to get the adequate response of the audience. Running cheap rural marketing events in india is a good idea. Product distribution should be wisely planned. It is equally important to ensure the supply-chain along with product promotion strategy. Product and services that build effective and intricate supply-chain network reap big benefits. Though it takes some time for a product or service to get clicked in the rural market, marketing managers shouldnt lose the patience. They should put efforts with full dedication and persistence. It will pay in the long run. There are many success stories of businesses that did exceptionally well success after initial hiccups.

The only difference between an Urban Indian and a Rural Indian is geographic

Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India, outdoor advertising ideas, rural advertising, rural marketing agency / By

Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both rural and urban India same and derived generic marketing strategies common to all. As a result, they could perform overwhelmingly in the towns and cities, but the response in the small towns and villages was lukewarm. Believe it; marketing managers took quite a lot of time to understand the fundamental difference. In the past three decades when India came up as a buzzing marketplace with the economic reforms, marketing gurus felt the need of developing different strategies for urban and rural markets. Bus terminal Advertising in India by Vritti iMedia is an example. Rural India, the market with unexplored potential Statistics indicates that around 80 percent of the population in India (it comes roughly 1 Billion people) lives in villages and very small towns. Dont underestimate the power of rural market because the number is huge. Interestingly, their aspirations, fascinations, and motivations are totally different in spite of the fact that both rural and urban people are tied firmly by the common thread; both belong to the great country known as India. The difference is narrowing fast, but it is still there In the past three decades, India has transformed completely. With the development of infrastructure and telecommunication, the rural population got connected to the whole world. Penetration of television channels opened a panorama of new concepts and lifestyle to them. With the new economic reforms, their economic conditions improved and they could afford many things that were a dream earlier. It is needless to say that the gap between the rural and urban market (it is referred as Bharat and India sometimes) is narrowing down rapidly. However, the fundamental difference between the mind maps still continues. Marketing managers have to be aware of it. They must derive separate marketing strategy for advertisement in rural areas and the urban markets. Then only, it is possible to attract both market segments. The economic condition, lack of infrastructural development and social constraints are a few inhibiting factors. Hence, marketing gurus should pay attention to the USPs of products, and relevant points should be highlighted in the respective market campaign. Only then you can expect success in the long run. Thus, the difference is not just geographic but in the mindset as well.