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Author name: VrittiMedia

Advertising & Sales Promotional Strategies In Rural Market

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Think back to when you were a child what was the face of a typical Indian village? Wasnt it very different from what you see today? Approach roads to the villages were pathetic. People were ignorant of what was happening in the bigger towns or cities. The gap between rural and urban living standard was quite wide. With an immense economic development in the country, we have 180 degrees change in the situation. We have better roads, better infrastructure, and improved literacy. Dont you think Indian villages are transforming? Yes, indeed they are changing! No wonder, marketing managers are forced to rethink and redesign advertising and sales promotional strategies for rural markets. Vritti  has done a remarkable work in the field of rural marketing. With highly innovative ideas and lucrative marketing strategies, it has benefited their clients tremendously. You need different marketing strategies even if rural and urban markets look similar Look at any of the rural markets, and you begin to notice that it is no way different from a typical urban market. Product display, promotional strategies, hoardings; all are identical. According to marketing gurus, it is important to conceptualize specific rural marketing strategies even if the Indian rural market has modernized in the past two decades. There should be specific and precise points of attraction for the rural population. Promoting products in the villages could be quite challenging if you dont move strategically. If you have multiple products in the same category, then the USP of every product has to be precisely explained. People dont perceive the difference categorically unless they are precisely made aware of it. Experts say that rural people get attracted to the direct advertising mode such as outdoor hoardings or wall painted advertisements. Since their lifestyle is quite different from urban people, they dont find much time to watch audio-visual media. Rather, they connect to the conventional mode of communication more. Radio is still one of the popular media because it is portable and doesnt depend on electricity. Language is still a barrier in the rural areas. In spite of the improvement in literacy, the get connected to the local language more instead of English. Hence, rural advertisements should always be vernacular. Marketing strategies that make use of fairs, local events or religious ceremonies become incredibly successful. Vritti iMedia has proved it in the past. Developing right marketing strategies can give big returns and profitability.

Distribution strategies for rural market

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Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model. Research indicates that only those companies could perform brilliantly that developed multiple distribution centers catering a limited geography. Thus, they can reach the consumers quickly. There is a better control on product promotion and distribution. A few essential things for effective distribution Focus on the local market is essential for a better grip on the situation. Since localized distribution hubs are supposed to cater a limited geography, they can work in a better way. All the stakeholders should be provided with adequate training. Yes, it is very much required because everyone has to be on the same page when you address the needs of rural consumers. Align your customers, vendors, and employees before you derive and implement effective marketing strategies. Tweak the product promotion and marketing tactics to the local needs. Since there is incredible diversity in cultures, traditions, and languages in rural India, the model has to be flexible and adaptive. Your company should make effective use of technology to reach the masses. Yes, there are ways to unleash the immense potential by thinking out-of-the-box ways of reaching people. Companies like Vritti iMedia have proved it. They made outstanding use of bus stands to promote products and services. Audiowala Bus Stand is a brilliant example of creative thinking and innovation. Service delivery is equally important. Marketing strategy shouldnt be limited to promotion and distribution only. Rather, it should be equally efficient when it comes to delivering services. Always remember that an emotional touch works excellently in the rural areas. Once the trust is developed in the product, it is important that you live up to it. Companies like Coca-Cola or Lays have proved it We have seen in the past that companies such as Lays potato wafers or Coca-Cola have backed up their products by the sound distribution network. Also, they used sustainable technology to increase the footprints in the remotest areas. They thought differently and performed brilliantly by overcoming the challenges. It is possible to repeat the success story if a company has enough determination to conquer new heights of success in the rural market.

Who says rural marketing is an expensive affair and demands patience?

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The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the rural segment in their annual marketing budgets. It is critically important that business owners know the pulse of the market in their respective segment. Proceeding with rural marketing strategy without understanding the basic could be disastrous. A business cant afford to waste money in the competitive and cost-centric marketplace. Therefore, it is important to hire right rural marketing agencies in india. Rural marketing is the high potential market We must understand that the rural market in India is still in the state of evolution. It will take some time to mature. In this context, marketing minds cant (and they shouldnt) design uniform strategies for both niches. The impact of marketing initiatives is pretty fast in the urban market because the audience is aware and informed. On the contrary, it takes some time for an idea to get clicked in the rural market. You need to emphasize the idea repeatedly. Though seasoned rural marketing companies in india such Vritttii Media have proved that smart, cost-effective ideas can be a big hit. You need systematic approach to succeed in the rural market Sometimes, rural consumers unable to understand the relevance and utility of a product or service with respect to their lifestyle. Once they realize it, they appreciate the product. Strategies that are productive and effective in the urban market may not be impactful in the rural areas. Door-to-door promotion and reaching to the audience personally; are two effective strategies. Therefore, it takes some time to get the adequate response of the audience. Running cheap rural marketing events in india is a good idea. Product distribution should be wisely planned. It is equally important to ensure the supply-chain along with product promotion strategy. Product and services that build effective and intricate supply-chain network reap big benefits. Though it takes some time for a product or service to get clicked in the rural market, marketing managers shouldnt lose the patience. They should put efforts with full dedication and persistence. It will pay in the long run. There are many success stories of businesses that did exceptionally well success after initial hiccups.

The only difference between an Urban Indian and a Rural Indian is geographic

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Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both rural and urban India same and derived generic marketing strategies common to all. As a result, they could perform overwhelmingly in the towns and cities, but the response in the small towns and villages was lukewarm. Believe it; marketing managers took quite a lot of time to understand the fundamental difference. In the past three decades when India came up as a buzzing marketplace with the economic reforms, marketing gurus felt the need of developing different strategies for urban and rural markets. Bus terminal Advertising in India by Vritti iMedia is an example. Rural India, the market with unexplored potential Statistics indicates that around 80 percent of the population in India (it comes roughly 1 Billion people) lives in villages and very small towns. Dont underestimate the power of rural market because the number is huge. Interestingly, their aspirations, fascinations, and motivations are totally different in spite of the fact that both rural and urban people are tied firmly by the common thread; both belong to the great country known as India. The difference is narrowing fast, but it is still there In the past three decades, India has transformed completely. With the development of infrastructure and telecommunication, the rural population got connected to the whole world. Penetration of television channels opened a panorama of new concepts and lifestyle to them. With the new economic reforms, their economic conditions improved and they could afford many things that were a dream earlier. It is needless to say that the gap between the rural and urban market (it is referred as Bharat and India sometimes) is narrowing down rapidly. However, the fundamental difference between the mind maps still continues. Marketing managers have to be aware of it. They must derive separate marketing strategy for advertisement in rural areas and the urban markets. Then only, it is possible to attract both market segments. The economic condition, lack of infrastructural development and social constraints are a few inhibiting factors. Hence, marketing gurus should pay attention to the USPs of products, and relevant points should be highlighted in the respective market campaign. Only then you can expect success in the long run. Thus, the difference is not just geographic but in the mindset as well.

Vritti iMedia celebrates 11th foundation anniversary today

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Vritti i-media, the pioneers in advertising niche, celebrates the 11th foundation anniversary. The company earns a great respect and recognition with its ability to introduce unique and innovative solutions. Our correspondent talks to the CEO of Vritti. Which is the achievement that thrilled you the most? Our correspondent is eager to know about it. Answering to the question CEO of Vritti says, Every achievement is thrilling for me because there is a lot of blood and sweat behind the success whether it is big or small. What is important is; one must set his or her own standards and try to overachieve it. Hence, it is difficult to rate any particular achievement outstanding. However, Audiowala Bus Stand and media campaigns conducted in Kumbh Mela and Pandharpur Wari can be mentioned because they got a great accolade. Not only media and our clients but even competitors also appraised it. He says joyfully. Specialization, is Vritti aiming for it? Our correspondent asks about the strategy of Vritti iMedia in the backdrop of increasing emphasis on specialization. How effective is the management about tackling the changing scenario? CEO of Vritti iMedia elaborately responds to it. See, we have never believed in the so-called specialization myth. We believe in 360-degree solutions that can take care of diversified business needs. It is the reason; we are in event marketing, promotional marketing, kiosks and canopies, rural marketing, outdoor marketing, billboards, hoardings and banners. With a team of highly enthusiastic performers, we have been able to deliver remarkably effective campaigns. When the team is innovative and creative, it can focus on multiple things simultaneously. It is like compartmentalization of creative energy. I am glad to tell that the Team Vritti has achieved remarkable milestones in these 11 years. The journey has been marvelous so far. I am confident that we will be able to conquer new heights by raising the bar. He concludes. What about the future strategies? Answering about future endeavors, CEO of Vritti i-media is pretty confident that the team will be doing wonders in the coming years. Due to an immense urge of performing better and better, the team will break its win records and reach heights that will be impossible to conquer. As per him, there is a single point agenda of Vritti; to perform better and better. Looking at the brilliant performance so far, Vritti iMedia is certainly going to celebrate many such occasions. We wish them best wishes for a bright future.