When you run a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas …
We have heard a lot about the 3Ms in the marketing management; Market, Message, and Medium. The terms are relevant in the rural marketing campaigns as well. Market Advertizing companies should look at the market, from the point of view of rural consumers while promoting products and services. The lower-middle and middle-class customers (with a …
3Ms of Marketing Management from the Perspective of the Rural Market Read More »
Gone are the days when the rural market of India was considered a minuscule subset of the overall marketing strategy. Today, companies keep a sizeable chunk of the annual marketing budget for the rural campaign. The growing expenditure on lifestyle products in the rural areas opens new pastures for business growth. It is needless to …
Audiowala bus-stand :An innovative plan by Vritti-i media Read More »
According to the marketing gurus, the time has come when companies need to change their perception and perspective about the rural market. The trends are changing rapidly, and rural consumer becomes more aware now. Apart from the conventional 4 P’s of marketing, today marketing gurus need to incorporate four A’s in the marketing strategy. These …
Bus service is the lifeline for most of the rural areas because it is affordable, accessible and available. In states like Maharashtra, Rajasthan, Punjab, Karnataka and Goa where roads and buses are distinctively better than other states; People find travelling by bus to be convenient and time saving. Also for large Pockets of rural India …
