Gone are the days when the rural market of India was considered a minuscule subset of the overall marketing strategy. Today, companies keep a sizeable chunk of the annual marketing budget for the rural campaign. The growing expenditure on lifestyle products in the rural areas opens new pastures for business growth. It is needless to …
Audiowala bus-stand :An innovative plan by Vritti-i media Read More »
According to the marketing gurus, the time has come when companies need to change their perception and perspective about the rural market. The trends are changing rapidly, and rural consumer becomes more aware now. Apart from the conventional 4 P’s of marketing, today marketing gurus need to incorporate four A’s in the marketing strategy. These …
India took a giant leap in the decade of 90s when liberalization and free economic policies opened a huge market to Indian and multinational companies. Undoubtedly, the focus was predominantly on the urban market in the first few years. However, rules of the game changed in the later years. With the economic surge, there is …
Think Local, Act Local to reach the Rural masses Read More »
Pidilite Industries has a strong foothold in the Indian adhesive products’ markets. Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media’s expertise in rural marketing …
Putting up your ideas on paper always helps whether in the form of poetry or in the form of drawing on the canvas. And keeping this in mind Colors Channel have come up with an excellent idea of conducting a drawing competition for the schools in the rural areas. Children who enjoy drawing can participate …
