You joined a company as marketing manager and the first assignment you got to create an advertising campaign for product specific to the rural market. You prepare well, the pitch is superb, and there is no problem in the product. However, strangely nothing works, and it comes out to be a total fiasco. What could …
Behavior of the rural audience and how to sell effectively Read More »
If you are a religious person who doesnt miss a single opportunity of taking a dip in the holy rivers by participating in humongous events such as Kumbh or Simhastha, then you must have noticed the noticeable change happened in the recent years. The commercial aspect of such gatherings is not limited to the grand …
By, Dhiraj Naik Its was a routine visit to a client who had just given us a campaign a small one but this one matters a lot as it was a central govt agency and it had given us an order for the first time . Yahhhooooooo amazing feeling ………. When discussing with the Ast …
As there is saturation in the urban markets because of high competition and increased brand awareness, entrepreneurs find the rural segment quite attractive. It is still an unexplored market with a tremendous growth potential. However, the biggest challenge is to connect to the rural consumers in such a way that they find the product suitable …
Audiowala bus stand: the latest means of promotion Read More »
Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been …
Audiowala bus stand is catching as an advertising strategies Read More »
