According to the marketing gurus, the time has come when companies need to change their perception and perspective about the rural market. The trends are changing rapidly, and rural consumer becomes more aware now. Apart from the conventional 4 P’s of marketing, today marketing gurus need to incorporate four A’s in the marketing strategy. These …
Bus service is the lifeline for most of the rural areas because it is affordable, accessible and available. In states like Maharashtra, Rajasthan, Punjab, Karnataka and Goa where roads and buses are distinctively better than other states; People find travelling by bus to be convenient and time saving. Also for large Pockets of rural India …
India took a giant leap in the decade of 90s when liberalization and free economic policies opened a huge market to Indian and multinational companies. Undoubtedly, the focus was predominantly on the urban market in the first few years. However, rules of the game changed in the later years. With the economic surge, there is …
Think Local, Act Local to reach the Rural masses Read More »
‘’Cigarette ka dhua ab hogaya hai bhari, kyuki tax ho gaye hai bhari Iss bhari tax se bhag jayegi karkrogue ki bimaari!’’ Now if you spot a smoker, you can easily judge their wealth. On the World No Tobacco Day 2014, 31st May, the taxes over tobacco have been raised because it was concluded that …
Advertising takes a fresh turn as it explores a new concept in rural areas The world of advertising is constantly on the move as it witnesses new innovations every day. The trick is to find new ways to keep a brand alive in the eyes of the consumer. The latest trend in this case is …
