‘’Cigarette ka dhua ab hogaya hai bhari, kyuki tax ho gaye hai bhari
Iss bhari tax se bhag jayegi karkrogue ki bimaari!’’
Now if you spot a smoker, you can easily judge their wealth. On the World No Tobacco Day 2014, 31st May, the taxes over tobacco have been raised because it was concluded that this could be the only effective and cost effective option to stop people around the world from smoking and using tobacco in different forms. This would not only benefit the health of the beings on our planet but also contribute economically.
Have you heard of the corporate social responsibility undertaken by Vritti iMedia? As a corporate social responsibility, Vritti i media have supported a social awareness campaign on smoking and effects of smoking. This CSR was in a form of a seminar which was held on the World No Tobacco Day, 2014. The seminar was held at the S.Nijalingappa college of Dental Science & Research Auditorium, Gulbarga, Karnataka. The seminar was also in association with Nirni Cancer Foundation, Hyderabad. This Session was addressed to the students to keep distance from smoking or using tobacco for any other purposes. Dr. S. S. Nirni an eminent oncologist at the Omega Hospital shed some light on the dangers of consuming tobacco and its products. At the session other topics like Stress management, How to write exams and Time Management were also a point of discussion. Finally the session ended successfully with good number of supporters. The supporter of this campaign, Vritti i media have bagged a feeling of gratitude and achievement after their participation at this social initiative.
Out of the world population, One billion smokers have been polluting the air by smoking tobacco. This directly affects the children who have been breathing this tobacco polluted air, causing deaths due to passive smoking. 100million deaths have been caused due to tobacco in the 20th century, and with the current trend in the toll of deaths due to use of tobacco, 21st century will see up to one billion deaths. More than 80% of the smokers live in the low and middle income countries i.e. developing countries; hence increasing the taxes over tobacco is a bonus to prevent the masses from the developing countries to smoke.
Along with making business in the advertising world, Vritti iMedia have also fulfilled their corporate social responsibility by taking this step towards preventing people from using tobacco and tobacco products worldwide. Also apart from this, Vritti iMedia have initiated Shuddha Desi mass communication tool, which is a new kind of media where along with daily announcement at the bus stations there will be informative and entertaining audio clips played at equal intervals. This tool now has been used in many parts of rural India, and the audience it has grabbed is remarkable. With the ‘ab ki baar Modi sarkar’ campaign turned successful with this tool, now FMCG companies are also willing to invest in the Suddha Desi tool by marketing their products in the rural areas.