The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and …
Understanding the rural consumer is also important for rural marketing Read More »
By, Rajender Chhabra Rural market is expanding consistently from the past one decade or more. So rural marketing consulting agencies are growing day by day. Out of the total consumers in India, rural consumers have Lion’s Share of 65% approximately. Reports say that the revenue contribution from this segment has recorded 625 Billion Dollars which …
Rural Marketing strategy undergoes a change; conventional methods yield great results Read More »
By, Roopnarayan Sawariya When you think about India, it is the country where people are always driven by faith in their personal, professional as well as social life. They believe in god, they believe in good deeds, and they believe in good thoughts. At times, thre are situations when the evil sense tries to overrule, …
Trust, Faith, Trade Fairs, Religious Mela’s Turn Into Marketing Events Read More »
Being a smart entrepreneur, you may already be aware of the immense potential lying in the rural market of India. Yes, times have changed, and it is not a subdued market where consumers will accept whatever is being thrown at them. No, rural market asserts its power today and forces rural marketing agencies in india …
Gone are the days when the rural market of India was considered a minuscule subset of the overall marketing strategy. Today, companies keep a sizeable chunk of the annual marketing budget for the rural campaign. The growing expenditure on lifestyle products in the rural areas opens new pastures for business growth. It is needless to …
Audiowala bus-stand :An innovative plan by Vritti-i media Read More »
