By, Rajender Chhabra When we say that education develops the personality, then the traditions and methods associated to it contributed to the development significantly. Do you recall the good old days of the school when Saturday used to be the most exciting day because of the ‘Bal Sabha’? Yes, it was not just a formal …
Bal Sabha, the lost tradition revived by JK Cement Read More »
By, Rajender Chhabra Rural market is expanding consistently from the past one decade or more. So rural marketing consulting agencies are growing day by day. Out of the total consumers in India, rural consumers have Lion’s Share of 65% approximately. Reports say that the revenue contribution from this segment has recorded 625 Billion Dollars which …
Rural Marketing strategy undergoes a change; conventional methods yield great results Read More »
By, Roopnarayan Sawariya When you think about India, it is the country where people are always driven by faith in their personal, professional as well as social life. They believe in god, they believe in good deeds, and they believe in good thoughts. At times, thre are situations when the evil sense tries to overrule, …
Trust, Faith, Trade Fairs, Religious Mela’s Turn Into Marketing Events Read More »
As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, …
Bus Stand Announcement Advertisements and its Impact in Rural India Read More »
When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …
