When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …
The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the …
Who says rural marketing is an expensive affair and demands patience? Read More »
Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both …
The only difference between an Urban Indian and a Rural Indian is geographic Read More »
Indian rural market opens new dimensions of success for entrepreneurs. However, they have to be aware of the issues, opportunities, and challenge in the journey. Issues The Indian rural market has totally different dynamics. Market ng managers should keep the issues in mind while deriving marketing strategies: The rural market doesn’t show consistent demand throughout …
Indian Rural Market Issues, Opportunities, and Challenges Read More »
You need half an hour to cut the tree, but you need six hours to sharpen the axe, the adage is relevant in every situation. rural marketing agency is also not an exception to it. When you derive an effective strategy for the market, it is critically important to look at some salient features. Know …
10 notes keep in mind when doing rural marketing Read More »
