Bus terminal Advertising

Bus Stand Announcement Advertisements and its Impact in Rural India

As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, …

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Outdoor advertising in Indian village

When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …

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Advertising & Sales Promotional Strategies In Rural Market

Think back to when you were a child what was the face of a typical Indian village? Wasnt it very different from what you see today? Approach roads to the villages were pathetic. People were ignorant of what was happening in the bigger towns or cities. The gap between rural and urban living standard was …

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Distribution strategies for rural market

Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model. Research …

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The only difference between an Urban Indian and a Rural Indian is geographic

Well, do you also think that in the rural and India, the difference is only geographic and rest all parameters are exactly similar? If yes, then perhaps it is the right time to change the perception. In fact, it was the mistake that outdoor advertising agencies in india committed in the past. They considered both …

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