The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the …
Who says rural marketing is an expensive affair and demands patience? Read More »
You need half an hour to cut the tree, but you need six hours to sharpen the axe, the adage is relevant in every situation. rural marketing agency is also not an exception to it. When you derive an effective strategy for the market, it is critically important to look at some salient features. Know …
10 notes keep in mind when doing rural marketing Read More »
We have heard a lot about the 3Ms in the marketing management; Market, Message, and Medium. The terms are relevant in the rural marketing campaigns as well. Market Advertizing companies should look at the market, from the point of view of rural consumers while promoting products and services. The lower-middle and middle-class customers (with a …
3Ms of Marketing Management from the Perspective of the Rural Market Read More »
