You joined a company as marketing manager and the first assignment you got to create an advertising campaign for product specific to the rural market. You prepare well, the pitch is superb, and there is no problem in the product. However, strangely nothing works, and it comes out to be a total fiasco. What could …
Behavior of the rural audience and how to sell effectively Read More »
What does Rural Marketing mean? It is nothing but applying the fundamental marketing concepts to cater the needs and aspirations of people living in the small towns and villages. In a country like India, it was a neglected niche until a few decades ago. Marketing agencies and marketing managers were concentrating on the big cities …
The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and …
Understanding the rural consumer is also important for rural marketing Read More »
Connecting rural India no longer remains a matter of choice but it the need of the day today. Since there is saturation in the urban market, profitability ratio shows a decline year after year. On the contrary, the rural market shows a promising future due to the economic development and increasing awareness. Rural consumers are …
No Language Restriction for vritti imedia to connect rural India Read More »
Those who arent quite familiar with marketing concepts may find it difficult to understand that why there is a need for a separate strategy for the rural market in India. They feel that advertising in rural market and the urban market doesnt make any difference. However, marketing experts know it very well that they are …
Challenges and strategies of advertising in rural India Read More »
