When you run a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas …
Gone are the days when the rural market of India was considered a minuscule subset of the overall marketing strategy. Today, companies keep a sizeable chunk of the annual marketing budget for the rural campaign. The growing expenditure on lifestyle products in the rural areas opens new pastures for business growth. It is needless to …
Audiowala bus-stand :An innovative plan by Vritti-i media Read More »
Bus service is the lifeline for most of the rural areas because it is affordable, accessible and available. In states like Maharashtra, Rajasthan, Punjab, Karnataka and Goa where roads and buses are distinctively better than other states; People find travelling by bus to be convenient and time saving. Also for large Pockets of rural India …
Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct …
India’s Rural Market – “The Fortune at the Bottom Of The Pyramid” Read More »
