rural marketing

Audiowala Bus Stand played a crucial role in stopping the virus in rural Rajasthan

Coronavirus (COVID-19) is an infectious disease caused by a new virus. This disease causes respiratory illness with symptoms such as a cough, fever, and in more severe cases may cause death. With such a highly contagious virus it becomes imperative for governments across states to reach out to the masses especially to the rural masses …

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15 Steps to put Innovative Rural Marketing Ideas into Action

It isnt sufficient just to derive innovative rural marketing campaigns. You need to have a structured plan. Here are 15 steps to do it well: Choose a specialist agency that has expertise in handling marketing campaigns in the rural market. It has to be endorsed by the previous clients. Look at the prior experience and …

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Understanding the rural consumer is also important for rural marketing

The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and …

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10 notes keep in mind when doing rural marketing

You need half an hour to cut the tree, but you need six hours to sharpen the axe, the adage is relevant in every situation. rural marketing agency is also not an exception to it. When you derive an effective strategy for the market, it is critically important to look at some salient features. Know …

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A different market but a completely different socio-cultural entity – ‘Rural India’

Rural market is the latest buzzword not only in India but many other big economies such as China, Indonesia and Vietnam. Marketing gurus look at this highly potential market segment as the market of the future. Yes, in a country like India where economic growth has been consistently good for more than a decade; it …

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