rural marketing

Posted by Missing Billi Advertising at the right jagah and at the right samay can make or break your brand. Festivals have always been a major attraction for the advertisers since it is the time when there is a hike in the sales. Diwali marks the new beginning and therefore it is the best time to promote your product in the Rurban (small towns and rural) markets. Advertising in the rural areas will always prove to be beneficial since the ads will be targeted to a larger audience residing in the rural areas. Vritti iMedia has many success stories of advertising in the rurban areas during festivals and one of them is of Parle Marie. Facing the strong competition from Britannia and ITC it was never too easy to establish the name overnight. But Vritti iMedia took the challenge and selected the audiowala bus stands to kick start the promotions. Their main aim was to tap the travelers who stop by the canteen to have tea. By having the tie ups with the canteen and tea stalls they successfully started their Parle Marie pe chai free offer. The promotion of the offer through catchy jingles in the local languages created a lot of buzz among the people. Increase in sales from 60 packets per day to 600 packets itself speaks a lot. Parle Marie sold 40000 thousands packets in just 7 day in 30 district location through the ST bus stands of Maharashtra. Rurban markets have a lot of scope for many other products since the lifestyle of rural India is changing like never before. And which other better festival than Diwali to start your promotions. Promoting your product through bus stands will not only create brand awareness but will increase the sale. By promoting your product on a single bus stand you can reach up to 40000 people every day. Make sure that your product is seen in all the rural areas, if you neglect this opportunity then someone else will grab it and you will have to live with regrets. So no more regrets start your rurban promotions now with the best rurban marketing agency that is Vritti .

Posted by Missing Billi ‘Jab sunnega India… tab hi toh baadega India’ Markets are made, not found. This is especially the case with our rural Indian market. When we compare the rural market to the urban market the imperative difference is not only the income but also the infrastructural and the socio-cultural factors. Looking at it from the Indian point of view, rural marketing has emerged as an important marketing discipline because India still is in the developing phase and 75% of the population lives in approx. 6 lakh villages in the rural India. How is a rural market to be studied? Marketing in rural areas is no rocket science but has to be studied taking different factors into consideration. These factors may include mindset of the people, general awareness, affordability and acceptability. In this case, Vritti iMedia have studied the rural Indian market fully and thereupon initiated a tool for mass communication which suits for rural marketing as well. They call this tool as the Suddha Desi tool, which uses the announcement speakers at the bus stations to broadcast advertisements in the form of entertaining audio clips which educate, attract and entertain the awaiting passengers. This tool is made accounting several factors to consideration like the mindset of the people at the bus station, which is pretty much gullible; the gap of knowledge i.e. product awareness which is filled with the advertisements from the announcement speakers at the bus station. Considering Vritti’s Suddha Desi tool as a tool made for rural marketing in India to educate and entertain the passengers at the bus station, we can conclude that rural marketing is no rocket science and is to be looked at just like any other market is.

Posted by Missing Billi ‘Suddha Desi ka chamatkar layega bharatiya gaaon mai parivartan’ Rural India now is rapidly mirroring Urban India. Rural India accounts 50% of the GDP and comprises upto 70% of the country’s population, which naturally means that such areas have now become a new hub for investment. And due to this fast growing transformation in rural areas, companies willing to market in these areas are finding for new and innovative ways to market their products. The urge of innovative marketing strategies in rural India has encouraged Vritti to create a new mass communication tool, and they have coined this as, Suddha Desi Tool. What is Suddha Desi all about? Suddha Desi is ‘Where India meets Bharat,’ a well developed mass communication tool, which is made to reach new heights in rural marketing.  This tool has been made keeping in mind the rural Indian aspects which will best help to target the rural audience. In fact many products have already been marketed using this tool of Suddha Desi. This auzar can neither be compared to television nor to radio because it is altogether a new concept. And it is made keeping the ‘Out Of Home’ advertising (OOH ad) factor into consideration. Television is tool which can reach only to people who have a television and Radio also is an option for the individuals if they want to hear it or not. Suddha Desi uses the announcement speaker at the bus stations to market products and this innovative tool is designed in such a way that the commuter waiting at the bus station has to mandatorily listen to the advertisements in order to keep up on the schedule for his bus. Using this new auzar, products like TATA water purifier, TATA salt, Good knight coils and many more products have already been marketed. And the reach is evident. This tool can do wonders and can keep the marketers surprised; such is the approach of this new auzar created by Vritti . Vritti wants to teach India how to live. And they are one step closer to doing this by helping market premium products in these rural Indian villages and giving them a newer and better lifestyle. Now that Vritti has given this tool, it is upto the marketers to define ‘What is it that is catching the passenger’s attention?’