rural marketing

In India, the cultural and language diversity makes it tough for advertising produts to market in an uniform language.Thus it is an interesting challenge for rural advertising media compaines to tap the potential here. There is a need to adapt to the diverse linguistic needs of rural India. It is a largely untapped audience, but with specific strategies this audience is being tapped and informed through rigorous rural advertising and marketing. Rural marketking is growing at a rapid speed with a range of products satisfying the needs of rural India today. The tastes, preferences and choices of consumers in rural India are changing at a rapid pace. They are getting transformed with time and availability of option in the market. Hence, rural marketing and advertising is getting audience and strong ground in India. Certain challenges of rural marketing like languages, literacy rate and accessibility are been overcome by media compaines with respect to their advertising. The research of marketing strategies has made it possible for the companies to successfully reach rural India. Through bus stand announement advertising, Vritti  has been the most successful in rural advertising in India. It has made products like Parle, Vicco, Godrej, Lux of FMCG category;the automobile sector includes Honda, Bajaj, Maruti; Banks like SBI, Central Bank and Union Bank and many more. These commercial audio advertisement has made Vritti  has been an ace company in growing the reach of rural marketing and advertising.

A Kumbh Mela is a very important aspect of Indian Mythology. It was said that when demons and Gods were fighting over the nectar, Lord Vishnu flew away with the pot of nectar and spill drops of nectar at Nasik, Ujjain, Hardwar and Prayag, where we now celebrate the Kumbh Melas. It is celebrated with great show and pomp. It’s a breath taking scenario at the fare to the see crowd go crazy and see devotees perform rituals, religious discussions, devotional singing, mass feeding of holy men and women and poor, out of which bathing is considered as most sacred and takes place at the bank of river in Trimbakeshwar, the holy town in Nasik. A Kumbh Mela happens every twelve years and it will happen this year i.e. 2015 from 14th July to 25th September The Kumbh MeIa draws millions of devotees and tourists from all over the country and the world. This year they are expecting a crowd of 1 Cr. visitors in the city. It is a huge platform for creating awareness about various products and services to such a large audience. Vritti iMedia has taken an initiative in participating in this event with various properties for marketing, branding and customer engagement. Branding on various information and direction boards which are above 1500 in the entire venue, LCD & LED screens for promotional and informational purpose, human banners, police watch towers, entrance gates and many more such locations that can reach maximum target audience. Vritti has used the platform of Kumbh Mela with the intention of promoting various brands and its products in such a way, that your brand gets maximum reach. Such initiatives have made a lot of difference to various brands and its marketing and promotional activities and the same is expected for the Kumbh Mela. Download Vritti’s Promotion Plan.

Rural Marketing has become a vital activity in most parts of India as many areas have still not been reached by mass media like television, newspapers, radio, internet etc. Many areas are still considered to be in Media Dark due to lack of availability of technology and other such facilities. Many regions of the country have still been overly populated by illiterate. The population needs to be made aware about the new products and services in the market. This can happen through the growth of media in these regions. Media that cannot reach the rural India, leaves the population unaware of the facilities that they can avail and make their day to day life easier. Various marketing and promotional strategies need to be implemented for reaching the rural masses. It is the need of the hour to create awareness in these rural regions. Vritti iMedia and many such organizations have helped in promoting rural marketing by using strategies like ‘Audiowala’ Bus stands in various rural Regions. In the past few years, Vritti iMedia has expanded its horizons in regions of Maharashtra, Goa, Karnataka, Punjab and they have now started focusing on the rural areas of Rajasthan, considering the fact that most of the areas of Rajasthan are in the media dark and Bus is a major mode of transport in the desserts of Rajasthan.  A Reach of 28 Million people in Rajasthan, 9 lakhs per day in almost all bus stands in Rajasthan. The network is getting expanded day by day and this campaign is shaping up well in this state. Vritti iMedia has given its efforts in making the rural areas aware of many brands, its products and services.