A Kumbh Mela is one of the most important aspect of Mythology in India. Nasik, Ujjain, Hardwar and Prayag are the holy locations where we celebrate the Kumbh Melas. It is an event that is celebrated with a lot of rituals and enthusiasm. The crowd goes crazy and the devotees perform rituals, discussions on religious topics, devotional singing songs for their Lord, holy men and women and poor are fed, out of all these bathing is considered as very sacred and it takes place at the holy town in Nasik at the bank of river in Trimbakeshwar.
We are fortunate to have a Kumbh Mela happen this year in 2015 after its twelve years i.e. from 14th July to 25th September. This year Kumbh Mela is happening in the beautiful city of Nashik. From all over the country, the Kumbh Mela successfully draws thousands and millions of devotees and tourists to share their prayers. Like every year in which the Kumbh Mela happnes, It is expected that a crowd of over 1 Cr. People will visit this year, refering to the previous years’ statistics and analysis. With such an enormous crowd visiting the location, it is expected to attain maximum results, if one brands their products at such a location. Branding and product promotion is surely a win win situation where you expect such a huge amount of crowd.
Promoters like Vritti iMedia have grabbed this opportunity of taking space for the purpose of branding marketing and customer engagement. Such organisations have participated in order to help brands attain maximum viewers for their products and services and help them in branding their products to a major target audience.
Branding through Information & Direction Boards with quantity of 1500 Information boards that are used for providing the important govt. and safety information with product branding. Direction boards are also used to direct the pilgrims to the right direction across the city. Also LED & LCD are located at various places of the city for the purpose of brand promotion.Branding will also be done on Police watch tower with 4 side branding. Canopy Activation at Strategic points of the city will also be done for effective branding. Public Address system at important strategic locations of the city will also ensure good branding and rural promotion.
Vritti has fruitfully used the platform of Kumbh Mela for advertising in rural areas with the great intention of promoting various brands and its products in a way, that your brand gets maximum reach. Such initiatives with outdoor advertising ideas have made a lot of difference to various brands and its marketing and promotional activities and the same is expected for the Kumbh Mela.