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advertising in rural india

Get your Brand promoted at The Kumbh Mela – The Holy Event of the Indian Culture

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A Kumbh Mela is one of the most important aspect of Mythology in India. Nasik, Ujjain, Hardwar and Prayag are the holy locations where we celebrate the Kumbh Melas. It is an event that is celebrated with a lot of rituals and enthusiasm. The crowd goes crazy and the devotees perform rituals, discussions on religious topics, devotional singing songs for their Lord, holy men and women and poor are fed, out of all these bathing is considered as very sacred and it takes place at the holy town in Nasik at the bank of river in Trimbakeshwar. We are fortunate to have a Kumbh Mela happen this year in 2015 after its twelve years i.e. from 14th July to 25th September. This year Kumbh Mela is happening in the beautiful city of Nashik. From all over the country, the Kumbh Mela successfully draws thousands and millions of devotees and tourists to share their prayers. Like every year in which the Kumbh Mela happnes, It is expected that a crowd of over 1 Cr. People will visit this year, refering to the previous years’ statistics and analysis. With such an enormous crowd visiting the location, it is expected to attain maximum results, if one brands their products at such a location. Branding and product promotion is surely a win win situation where you expect such a huge amount of crowd. Promoters like Vritti iMedia have grabbed this opportunity of taking space for the purpose of branding marketing and customer engagement. Such organisations have participated in order to help brands attain maximum viewers for their products and services and help them in branding their products to a major target audience. Branding through Information & Direction Boards with quantity of 1500 Information boards that are used for providing the important govt. and safety information with product branding. Direction boards are also used to direct the pilgrims to the right direction across the city. Also LED & LCD are located at various places of the city for the purpose of brand promotion.Branding will also be done on Police watch tower with 4 side branding. Canopy Activation at Strategic points of the city will also be done for effective branding. Public Address system at important strategic locations of the city will also ensure good branding and rural promotion. Vritti  has fruitfully used the platform of Kumbh Mela for advertising in rural areas with the great intention of promoting various brands and its products in a way, that your brand gets maximum reach. Such initiatives with outdoor advertising ideas have made a lot of difference to various brands and its marketing and promotional activities and the same is expected for the Kumbh Mela.

The new face of advertising

advertising in rural india / By

Advertising takes a fresh turn as it explores a new concept in rural areas The world of advertising is constantly on the move as it witnesses new innovations every day. The trick is to find new ways to keep a brand alive in the eyes of the consumer. The latest trend in this case is advertising at bus stands. This new concept has been more than just ‘accepted’ by big brands today. How does this work? Bus stand advertising uses the public announcement system at bus stands to play catchy audio advertisements promoting brands. The reason why this works so well is that every passenger’s attention is on the announcements system, which makes it nearly impossible for them to miss the advertisements. In this way, thousands of passengers are exposed to the advertisements every single day. It’s a proven fact AC Nielsen was given the responsibility to research about the effectiveness of this medium. After an extensive survey, the reports stated that this medium gained 98% recall value as compared to other mediums. A medium so efficient, it promises to increase sales of a brand along with increasing its reach. Vritti i Media, the experts of rural market, happen to be the pioneer of this innovative new concept.