The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and …
Understanding the rural consumer is also important for rural marketing Read More »
India is a land of diversified cultures. It is an enormous melting pot of religious beliefs, customs, and traditions. Religious events, melas, jatras and yatras are our cultural identity. They are going on round the year in different parts of the country. Typically, a jatra or yatra is a religious event where thousands of people …
Rural Yatras and Jatras A mode of rural marketing Read More »
Vritti iMedia took an initiative to support Kannada film industry by promoting the new release film through Audio Nildhana. Kannada film industry is facing a tough time in the fiercely competitive market like other regional languages. Audio Nidhana is the effective way of reaching more than 50 Lac people simultaneously. Hence, it comes out to …
Audio Nildhana Santheyalli Nintha Kabira by Vritti iMedia Read More »
Connecting rural India no longer remains a matter of choice but it the need of the day today. Since there is saturation in the urban market, profitability ratio shows a decline year after year. On the contrary, the rural market shows a promising future due to the economic development and increasing awareness. Rural consumers are …
No Language Restriction for vritti imedia to connect rural India Read More »
Those who arent quite familiar with marketing concepts may find it difficult to understand that why there is a need for a separate strategy for the rural market in India. They feel that advertising in rural market and the urban market doesnt make any difference. However, marketing experts know it very well that they are …
Challenges and strategies of advertising in rural India Read More »
