vritti

advertising in rural india

Understanding the rural consumer is also important for rural marketing

Advertising in Rural & Urban, advertising in rural india, BTL Activation, rural advertising, rural marketing / By

The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and ways of luring customers. They cant remain confined to the good old practices. You will be amazed to know that so many rural marketing companies in india emerged that focus on purely villages and small towns for establishing marketing strategy. Since the clich Customer is the king holds true with the rural consumers also, marketing managers need to spend time in understanding their choices and preferences. Brand loyalty? Come on; it is a good old story! Gone are the days when rural customers preferred brand to the product category. For them, Colgate was the only toothpaste and Dalda was the only hydrogenated oil. Today, they do not restrict them to a brand but want to experiment and test. They are keen to develop their personal brand preference instead of getting influenced by someone. Cost may not be a limiting factor for them, but cost-benefit ratio is an important aspect. They are ready to spend high provided the product gives them excellent return. Rural marketing agencies in india change the marketing strategies to get aligned with the paradigm shift in the thinking process. Studies reveal some interesting facts In fact, the consumers of interior villages and small and medium size towns have become more complex than the urban counterparts. There have been several studies undertaken to understand the rural consumer behavior by business management schools. In a study, researchers conducted tests across ten states in India to know about 20 popular categories of consumer products, e.g. beauty products, biscuits, cereals, food products, etc. The basic idea behind the study was to come out of prototype thinking and to stop looking the whole rural market uniformly. The study revealed that people of each state showed different opinion about the product and their preferences were also different. It means, today it is impossible to make a universal strategy. Even the rural advertising in india also has to be specific to a state or geographical region. Today a company that offers services for Rural marketing in Maharashtra need to think separately for Madhya Pradesh even if it is the neighboring state. That much complexity has been added to it!

Rural Yatras and Jatras A mode of rural marketing

Advertising in Rural & Urban, advertising in rural india, Articles and Opinions / By

India is a land of diversified cultures. It is an enormous melting pot of religious beliefs, customs, and traditions. Religious events, melas, jatras and yatras are our cultural identity. They are going on round the year in different parts of the country. Typically, a jatra or yatra is a religious event where thousands of people gather at a particular place with a specific religious reason. They come together, celebrate the event and disperse. Some of these events such as Kumbha Mela or Simhastha have a nationwide importance, and the participation is in millions.No wonder, marketing managers find these events highly lucrative. They conceive and implement a series of campaigns that grab the utmost attention. It is a cost-friendly and effective strategy Since you get an enormous crowd in the melas (or Yatras or Jatras), it is a great idea to get incredible publicity by spending less. From the branding perspective to visibility and product promotion to social awareness, it is a superb opportunity. Vritti iMedia is a well-known digital media marketing company and advertising agency that has understood the importance of these events. It has specifically targeted the annual religious festivals that take place in the interior and rural areas of our country. Since there is a huge potential in the rural consumer market, it is highly important to connect to the rural customers in the way that appeals them the most. Targeting these religious occasions would be highly imperative and rewarding. You connect well with the consumer When haats, melas, and jatras become the conversation points, you intercept with the audience quite well. We can compare it with the exhibitions or branding events happening in the huge malls and shopping centers around. Each congregation point gives you the opportunity to interact with a different audience. When marketing managers do homework before launching the campaign and get the pulse of it, the results are outstanding. If the event largely attracts women, then the campaign has to be different. Size and demographics of the audience play a pivotal role in deriving the marketing strategy. Competition becomes tougher and tougher The rural events no longer remain an unexplored niche. There is quite tough competition because everyone has realized the potential hidden beneath. No wonder, Mela Authorities keep on increasing prices and branding space year after year. Mela events become high-profile marketing events where brands battle for maximum bandwidth. It is a paradigm shift in the Indian marketing scenario in the past few decades.

Audio Nildhana Santheyalli Nintha Kabira by Vritti iMedia

advertising in rural india, Audiowala Busstand / By

Vritti iMedia took an initiative to support Kannada film industry by promoting the new release film through Audio Nildhana. Kannada film industry is facing a tough time in the fiercely competitive market like other regional languages. Audio Nidhana is the effective way of reaching more than 50 Lac people simultaneously. Hence, it comes out to be a superb mode of promoting songs and promos of the latest Kannada movies. Since the songs are played at the KSRTC Bus Stands all over the state, it creates a huge impact. The songs and promos are played during the break between scheduled bus announcements. Santheyalli Nintha Kabira film promo, the latest hit SantheyalliNinthaKabira is a 2016 Kannada movie based on the Hindi play Kabira Khada Bajaar Mein by Bhisham Sahani. It is an epic biopic starring Shiva Rajkumar who played the protagonist Kabir. The movie portrays the life of 15th-century poet. Sanusha and Sarath Kumar are the supporting stars in important roles. The music of the film is composed by the noted music composer Ismail Darbar. The movie has five songs and six Dohas written by Kabir. The movie gets the certificate of being in the category of Historical movies and receives a subsidy of 25 Lakh by the Karnataka Government. The promo includes the details of the film such as star cast, director name, and banner and release date.

No Language Restriction for vritti imedia to connect rural India

Advertising in Rural & Urban, advertising in rural india, rural advertising / By

Connecting rural India no longer remains a matter of choice but it the need of the day today. Since there is saturation in the urban market, profitability ratio shows a decline year after year. On the contrary, the rural market shows a promising future due to the economic development and increasing awareness. Rural consumers are more conscious about the lifestyle today, and they dont hesitate in spending high. It is quite obvious that separate rural advertising strategies are being developed to trigger the buying instinct. Big, small and medium-sized companies are busy in conceptualizing ideas that will work well. Vritti Imedia is one of the leading companies in the niche. It has proved the excellence by launching marketing strategies that created history. Each of the projects handles by them got tremendous success. Vernacular, the winning strategy Experts who know the tricks and knacks of consumer behavior in India put emphasis on the need of developing campaigns in local languages or dialects. They feel that rural marketing companies in india should speak the language of the masses if they want to reach to the heart of rural consumers. Marketing companies find it dauntingly challenging to develop strategies in the vernaculars. However, for Vritti Imedia, it is as simple as ABC. Since they have immense expertise in developing ideas using local languages in the past, developing a new idea isnt a big deal for the creative team. Track record so far Vritti Imedia has experimented vernacular marketing campaigns to attract rural consumers in the past while managing advertisement in rural areas, and the results were outstanding. Whether it is the much acclaimed Audio Wala Bus Stand initiative or campaigns during Kumbh Mela or Wari in Maharashtra; the preference was always to the local languages. Since the majority of people understand what is being conveyed, connect is much better. Vritti Imedia is amongst the leading rural marketing agencies in india that use local languages and dialects quite frequently. Since the products are targeted to the audience that belongs to the interior towns and villages, use of local language is inevitable. The local people are not familiar with English. Vritti could grab the attention of a large crowd by developing brilliant ideas that lured local people. They have a team of experts who know how to manage the things. The campaigns brought by them were highly effective and result-oriented. They made a huge impact in states like Rajasthan, Punjab, Karnataka, Andhra Pradesh and Goa.

Challenges and strategies of advertising in rural India

advertising in rural india, rural advertising, rural marketing agency, rural marketing companies / By

Those who arent quite familiar with marketing concepts may find it difficult to understand that why there is a need for a separate strategy for the rural market in India. They feel that advertising in rural market and the urban market doesnt make any difference. However, marketing experts know it very well that they are totally different ballgames. The products or services offered in these markets arent different, but you need separate strategies for marketing and promotion. Field researches indicate that there are unique challenges and specialties of these markets. Therefore, marketing geeks should be aware of it. If you think about the biggest challenges, then here are the top challenges and strategies: How to manage the distribution and logistics? In spite of a massive improvement in the infrastructure, it is a big challenge to manage the logistics still. Approach roads to the bigger villages have improved greatly, but the condition is not quite good in the interiors. Lack of affective distribution prevents manufacturers and dealers in ensuring smooth and uninterrupted supplies. It is one of the biggest challenges in front of rural marketing companies in india. How to collect the payments? In the background of recent decision taken by the government about demonetization of 500 and 1000 rupee notes, there is a big focus on making the economy cashless. Since the rural markets largely depend on cash transactions, efforts are required to educate them about the smart, digital ways of doing transactions. Though people are developing indigenous methods and solutions to overcome the issue, it is critically important point today. How to decide the product packaging? Well, there is a disparity in the income patterns as far as the total and urban consumers are concerned? While in the cities and towns, buyers arent much worried about cash flow, the situation is different in the rural areas. People are greatly dependent on agriculture income, and the crop cycle determines their buying pattern. In such situation, it is not a wise thing to flood the market with products when it is not the harvesting season. In the rural markets, low-value products are always successful. FMCG companies have successfully done it in the form of sachets of detergents or shampoo. The small packaging doesnt need extensive advertisement in rural areas. The more visible they are, the higher is the publicity. The majority of the companies are targeting rural markets now for a great success in overcoming the challenges mentioned above.