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Rural marketing in Maharashtra

15 Reasons Why You Shouldn’t Ignore Rural Marketing

It is essential that the marketing managers delve the rural and urban markets separately. The strategy for Rural Marketing in Rajasthan may not work well in Mumbai. Why is rural marketing so critical? Here are some reasons. Rural India is no more a bunch of illiterate, underprivileged people. It is a mature, aware and literate …

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Why Experts Say The Rural Marketing Industry Had Gone Way Too Far?

The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted. There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of …

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10 Marketing strategies for corporate to succeed in rural India

Rural areas holding a larger chunk of the entire population of India looks alluring to most of the companies all over. However a lot of misconception and loopholes could be seen in rural advertising strategies. Since, rural India has potential to contribute to the India economy multiple folds, an innovative use of media in rural …

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Team Vritti Imedia experiences the fun and enthusiasm of the Bendur Festival in Wai, Satara

In a country like India where the economy is largely dependent on agriculture, harvesting season is critically important. No wonder, we have so many festivals and celebrations in different states during the different stages of harvesting.In some parts of Maharashtra, Bendur is celebrated on the Fourteenth Day of Ashadha Month of Hindu calendar. The festival …

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Brand Activation In Small Town Melas And Jatras

When 75 percent of the population belongs to the rural market, it is inevitable to build strategies that suit this huge population. However, unfortunately, all our marketing efforts have been centered on the urban population. There were several reasons behind the disparity. Firstly, the rural consumers were not very brand conscious earlier. They were more …

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