What does Rural Marketing mean? It is nothing but applying the fundamental marketing concepts to cater the needs and aspirations of people living in the small towns and villages. In a country like India, it was a neglected niche until a few decades ago. Marketing agencies and marketing managers were concentrating on the big cities …
Pandharpur Wari, Wari, Ekadashi Yatra; you call it by any name. It is the biggest occasion of Maharashtra where millions of people walk miles barefoot to show the gratitude, devotion, and dedication towards Lord Vitthal. Yes, it is the lok mahotsav (festival of people) where age, sex, caste and financial status lose their relevance. Everyone …
Incredible rural marketing ideas of Vritti Imedia plunged Pandharpur Wari last year Read More »
If you are a religious person who doesnt miss a single opportunity of taking a dip in the holy rivers by participating in humongous events such as Kumbh or Simhastha, then you must have noticed the noticeable change happened in the recent years. The commercial aspect of such gatherings is not limited to the grand …
By, Dhiraj Naik I was just getting into my car when I saw our old neighbor leaving for Panjim, for his usual stroll and to buy his favorite fish. I called him and offered a ride. He accepted the invitation happily as it would save some time on his travel. I was equally happy to …
The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the …
Who says rural marketing is an expensive affair and demands patience? Read More »
